Sixième Son

Sixième Son Sixième Son Paris - 4 rue Scipion - Paris Vème
Sixième Son Barcelona - L1. Torrent d'en Vidalet, 55
Sixième Son New York - 104 W. 40th St. Ste 500

L'agence de l'identité sonore des marques. L’identité sonore est aujourd’hui un vrai atout pour les marques ambitieuses. Toutes les entreprises peuvent s'en doter. La réussite d'une identité sonore efficace nécessite une expertise forte et une vraie vision. C’est à cela que se consacre Sixième Son. Sixième Son is an audio branding agency exclusively dedicated to sound identity, audio branding architecture and in-store sound design.

26/08/2026

🎬 Colgate x J-Hope
…or should we say C-Hope?

New work from our APAC office for the latest Colgate Optic White Vitamin C campaign, featuring BTS’ J-Hope and his signature sunshine smile ☀️

Kudos to the teams at WPP Production and Colgate-Palmolive for trusting us with the music.

👏 SIXIÈME SON: Florent Adam, Yvonne Cheong, Emma BASSET, Eric Caissy, Alexis Mangou, Vincent Turbé, Laurent Cochini
👏 WPP Production: Renée Lim, Kimie Ong, Kunal Rasania, Ken Kaneko

Thirty years ago, it all began with a conviction: music could do far more than simply accompany brands. It could make th...
13/08/2026

Thirty years ago, it all began with a conviction: music could do far more than simply accompany brands. It could make them recognizable, easier to understand, and deeply felt.

At the time, this profession didn’t even exist. Michael Boumendil envisioned it.

What began as a personal journey gradually became a collective one: the story of Sixième Son, and of everyone who has helped give a voice to hundreds of brands around the world.

🎧 Speaking on Éco d’ici, éco d’ailleurs on Radio France Internationale, Michaël looks back on thirty years of entrepreneurship and creativity: the birth of a new profession, the story behind SNCF’s iconic sonic identity, and the transformations now taking shape as artificial intelligence enters the world of music.

A conversation about how far we’ve come, of course. But above all, about everything that still remains to be invented.

🎙️ Listen on RFI. Link in bio.

Thank you, Bruno Faure and Guillaume Munier.

10/08/2026

⚽🔊 The season is back, on the field and on our screens…
To mark the transformation of LIGUE 3 Betclic—new name, fresh identity, and its first-ever full broadcast on Ligue 1+—Sixième Son crafted a powerful sonic identity that gives voice to the championship.

You’ll be able to sing along! Built as a crescendo, drawing energy straight from the roar of the stands and the excitement of the game, the sonic identity brings together bold, unifying voices before swelling into an epic theme that celebrates the pride, intensity, and raw emotion of football.

This sound will transform every match into an event, and every highlight of the competition into an experience.
We're proud to write a new chapter in our story with French football—with an identity you feel as much as you hear.

🙏 Ligue 3 - FFF - Fédération Française de Football - César Scaramuzzino, Isabelle Girondel, Marie TRUBERT, Mévamo Diabaté
👏 SIXIÈME SON - Laurent Cochini, Delphine Guérin, Vincent Turbé, Alexis Mangou, Thomas Cordé, Emma BASSET, Eliott Guiengani
😉 Dragon Rouge Kheireddine Sidhoum

It's time for a new soundcheck 🎙️Is there anything hotter than the heatwave in july? You already know the game:3 clues 🔍...
21/07/2026

It's time for a new soundcheck 🎙️
Is there anything hotter than the heatwave in july?

You already know the game:
3 clues 🔍
1 answer ✅

Think you’ve got it? Drop your guess in the comments!

Answer revealed Friday on our Story- stay tuned 🎻

20/07/2026

🚴‍♂️ If you're not on the roads of France today following Stage 13 of the Tour de France, here's a little taste of the atmosphere with Groupama... ☀️

This year, the brand joined the legendary Tour de France Caravan, celebrating a passion for cycling that began in 2018 with its sponsorship of the Groupama-FDJ team.

For the occasion, we created a special adaptation of Groupama's sonic identity for the Tour: energetic, sunny, and festive, while remaining true to the brand's distinctive DNA. 🎶
▶️ The best way to experience it? Join Groupama on the roads of the Tour!

We're delighted to see this sonic identity come to life at such an iconic event—one we know particularly well at Sixième Son. 😉

👏 A big thank you to Groupama for their continued trust, and congratulations to Wink Studio for bringing it to life.

__

🚴‍♂️ Si vous n'êtes pas sur les routes de France aujourd'hui pour suivre la 13ᵉ étape du Tour, on vous en donne un petit aperçu avec Groupama...

☀️ Cette année, la marque a rejoint la mythique Caravane du Tour. Un nouvel engagement qui célèbre sa passion pour le cyclisme, initiée en 2018 avec le sponsoring de l’équipe Groupama-FDJ.

🎶 Pour l’occasion, nous avons imaginé une adaptation de l'identité sonore de Groupama aux couleurs du Tour : dynamique, solaire et festive, tout en restant fidèle à l'ADN de la marque.
Pour découvrir ce que ça donne, rendez-vous sur les routes du Tour ! 🚴‍♀️

Nous sommes ravis de voir cette identité sonore prendre une nouvelle dimension sur cet événement sportif majeur que nous connaissons bien chez Sixième Son 😉.

👏 Un grand merci à Groupama pour sa confiance, et bravo à Wink pour la réalisation.

We're hiring in Paris! 🎶𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗜𝗻𝘁𝗲𝗿𝗻You're genuinely curious about how brands commun...
08/07/2026

We're hiring in Paris! 🎶

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗜𝗻𝘁𝗲𝗿𝗻
You're genuinely curious about how brands communicate and stand out.
You want to turn ideas into compelling visuals, videos, and stories on social.
You know your way around design and editing tools.
You speak English and, ideally, French.

Then we're waiting for your application. 😉

👉 Apply here: https://lnkd.in/eW5x8CYi
📍 Paris 5
🗓 Start: between now and the beginning of September 2026 | ⏱ 6 months

🌊 𝑻𝒉𝒆𝒓𝒆 𝒘𝒂𝒔 𝒕𝒉𝒆 𝒓𝒐𝒂𝒓 𝒐𝒇 𝒕𝒉𝒆 𝑳𝒊𝒐𝒏𝒔… 𝒂𝒏𝒅 𝒕𝒉𝒆 𝒄𝒂𝒍𝒍 𝒐𝒇 𝒕𝒉𝒆 𝒔𝒊𝒓𝒆𝒏𝒔. 🌊 Once again, Cannes was everything Cannes is known for: ...
06/07/2026

🌊 𝑻𝒉𝒆𝒓𝒆 𝒘𝒂𝒔 𝒕𝒉𝒆 𝒓𝒐𝒂𝒓 𝒐𝒇 𝒕𝒉𝒆 𝑳𝒊𝒐𝒏𝒔… 𝒂𝒏𝒅 𝒕𝒉𝒆 𝒄𝒂𝒍𝒍 𝒐𝒇 𝒕𝒉𝒆 𝒔𝒊𝒓𝒆𝒏𝒔. 🌊
Once again, Cannes was everything Cannes is known for: packed, hot, inspiring, exhilarating… and yes, full of FOMO.
A place overflowing with conversations and experiences, where every moment competes for your attention.

So, together with the Sixième Son team and our partner M+C Saatchi Group, we decided to offer the opposite.
⛵ A sound journey across the bay, taking our guests from the sensory overload of the Croisette to the calm waters of Île Sainte-Marguerite. Just a short boat ride away, yet a complete shift in mindset.

🌬️ Wellness was one of the defining themes of this year's hashtag . And for good reason. In a world saturated with notifications, screens, and noise—Cannes is a perfect example—taking care of ourselves is far more than a trend; it's a necessity.

At Sixième Son, we didn't wait for wellness to become a trend. It's been part of our brief from day one, and something we've been shaping through sound every single day.
▶️ Read the Arcadia article to know more about it!
https://lnkd.in/eFubjqBR

🎵 Sound is probably the most invisible medium, yet one of the most powerful. It shapes how we feel long before we consciously notice it. The right sound, carefully designed and precisely calibrated, doesn't add more stimulation; it removes friction. It lowers stress, restores attention, and creates spaces where people simply feel better.

That's why we help brands shape their identity through sound, creating sonic experiences for airports, airlines, retail stores, trains, hospitals, spas, as well as TV, radio, and podcasts. Not to add more noise to the world, but to make it a little more human.

Talking about well-being is one thing. Experiencing it is another.
That's what this exclusive cruise was all about.

"One of the best experiences at Cannes," as several of our guests put it.
Thanks RETAILBOSS for highlighting it!
▶️ https://lnkd.in/eSibVZHz

The curtain falls on another unforgettable Cannes Lions. But we'll be back soon with plenty more sonic journeys still waiting to be heard.
➡️ If this resonates with you, let's talk. The Sixième Son team would love to hear from you.

16/06/2026

☀️🌊 Cannes is almost here. ☀️🌊

A moment we've been anticipating for months.
A moment we arrive at full of ambition.
And, as always, one that promises to be intense. 🔥

This year, while Cannes will be filled with insights, celebrations, rosé, and endless networking, Sixième Son is choosing a different perspective.
We’re, in a way, turning down the noise.

Because beyond attention, brands also need connection. Beyond excitement, people need moments to pause, reset, and recharge. 🌅
We've spent years exploring how sound can do exactly that. 🎶
In just a few seconds, sound can transform an atmosphere, a mood, an experience.

That's why leading brands use sonic experiences across hospitality spaces, VIP lounges, retail environments, spas, and digital ecosystems: to create emotion and lasting memories. 🏖️

At Cannes, we'd love to share how sound can become one of the most powerful tools for wellness and experience design.
Michael Boumendil, Daina Todorovic, Valentin (Val) FLEUR, and Sophie de Busni will be there throughout the week. Let's meet! 🙌

And if you're lucky, you might even get to experience it for yourself with our friends at M+C Saatchi Group 😉⛵

11/06/2026

With the launch of the new e VITARA, SUZUKI FRANCE enters a new sonic era.

Together with the great DPS teams on brand identity and Sixième Son on sonic identity, the brand unveils a new sonic territory rooted in its promise: By Your Side.

In an automotive industry undergoing profound transformation, where brands often sound and feel increasingly alike, Suzuki France chose a different path.

🎼 A warm, organic musical language driven by a rhythmic motif inspired by the road, movement, and the joy of driving. A sound that feels reassuring and optimistic. The identity strengthens recognition, consistency, and emotional connection.

👏 Congrats to all the teams and agencies involved
SUZUKI FRANCE
SIXIÈME SON: Laurent Cochini, Delphine Guérin, Vincent Turbé, Eric Caissy, Alexis Mangou, Pierre Moreau, Emma BASSET, Emma Hameau
DPS, Syneido

10/06/2026

Two new champions. One unforgettable ceremony. 🏆🎾
This year, our team had the chance to experience the Roland-Garros finals live for the first time, and the Trophy Ceremony's new adaptation gave them chills. 🎶

The iconic player entrance set the tone, as always.
The ceremony received a contemporary lift while preserving the iconic signature at its core.

If you missed it, here it is: https://lnkd.in/ejEQSBVk

Same soul. New energy. And goosebumps guaranteed. 😉

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4 Rue Scipion
Paris
75005

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