NAIR-SAFIR

NAIR-SAFIR Nair-Safir is a branding and communications consultancy whose mission is putting people in business. Its value as a business
2. Its value to its people
3.

Nair-Safir's approach is different because we focus on all three areas that define the value of an organization today:

1. Its value to society

We combine these to create a complete value proposition that makes your brand unique, coherent and compelling.

Call it the 7-year itch: In 2011, we launched Nair-Safir to help promote a new perspective on luxury. Today, we're proud...
26/09/2018

Call it the 7-year itch: In 2011, we launched Nair-Safir to help promote a new perspective on luxury. Today, we're proud to announce the re-launch of www.nair-safir.com, with a fresh look and an even fresher outlook.

Finally, companies that turn away customers -- not just suppliers -- on ethical grounds!
16/05/2015

Finally, companies that turn away customers -- not just suppliers -- on ethical grounds!

EXAMPLES of multinational companies forgoing business on purely ethical grounds are rare. Despite fine words, corporations are by nature profit-maximisers. Their...

01/06/2014

Excessive demands are leading to burnout everywhere.

Has privacy become a luxury good????
05/03/2014

Has privacy become a luxury good????

It takes a lot of money and time to avoid hackers and data miners.

"With what seems like a drug store on every corner, the chain that best ties itself to a person’s life and lifestyle wil...
05/02/2014

"With what seems like a drug store on every corner, the chain that best ties itself to a person’s life and lifestyle will win the day. Loyalty progams are a great way to do that, but they are no longer enough. A connection that goes beyond commerce is the new ideal."

The chain wants to stress its commitment to helping people be healthy

  gives up $2B in sales because "ci******es don't belong in a place where health care is being delivered". A store manag...
05/02/2014

gives up $2B in sales because "ci******es don't belong in a place where health care is being delivered". A store manager at a in London opened our eyes to this 2 years ago. Glad to see it catch on.

CVS will stop selling ci******es and all other tobacco-related products, the company announced Wednesday.

04/02/2014

Corporations are betting on climate change—and primed for a big payday when things really heat up

Win-win...
04/02/2014

Win-win...

With post offices and postal workers already on the ground, USPS could partner with banks to make a critical difference for millions of Americans who don't have basic banking services because there are almost no banks or bank branches in their neighborhoods.

03/02/2014

A thick crust of bird droppings is piled on the...

03/02/2014

Click to see the picture and write a comment...

We are letting money addiction drive too much of our society.
20/01/2014

We are letting money addiction drive too much of our society.

"I got into television because I saw people throwing pies at each other's faces, and that to me was such demeaning behav...
18/01/2014

"I got into television because I saw people throwing pies at each other's faces, and that to me was such demeaning behavior. And if there's anything that bothers me, it's one person demeaning another. That really makes me mad!" - Mr. Rogers

Haters gonna hate.

Look, nobody likes a hater, but these stories of revenge-seekers, pranksters and scallywags are just plain impressive, if not admirable. We w...

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