12/02/2026
unveils a global brand refresh, redefining its Active Skin Barrier Care range to clearly differentiate it from the core offer.
In a skincare market crowded with complexity, routines and over-engineered promises, Simple takes a confident stance: clarity as performance.
Designed by the new identity strengthens derma credibility through ingredient-led storytelling, refined hierarchy and purposeful restraint — while staying true to what has always defined the brand: trust, warmth and accessibility.
Rolling out now in the UK, with global markets to follow.
