Kolsquare

Kolsquare The solution to find the perfect match between your brand and +1.5M influencers. Tech-powered. Huma

Our new report is available now and the numbers inside will change how you think about UGC! 🤩830% EMV uplift. 30 nano cr...
06/05/2026

Our new report is available now and the numbers inside will change how you think about UGC! 🤩

830% EMV uplift. 30 nano creators. 4 European markets. That's what happens when you stop chasing volume and start running UGC as a system.

Inside: real campaign data, expert perspectives, two in-depth case studies, and a framework you can use next week

Free download, link in bio. 🙋🏻‍♀️

04/05/2026

You better werk 💅🏻 the wildest influencer campaign of 2026 is going live!

Flying Tiger x RuPaul's Drag Race: We invited the Flying Tiger Copenhagen team to break down Treasure Days from start to finish. The brief, the creators, the results. All of it. 😎

When? May 19 at 11:00 am GMT

Save your spot. Link in bio.

01/05/2026

UK marketers are among the most measurement-focused in Europe. 🤓

They track conversions. They track ROI. They track ROS. And yet, EMV, one of the most powerful tools for making a procurement-proof case for influencer marketing, is still underused.

That's the opportunity our latest webinar unpacked. Influencer marketing in the modern media mix: what's working, what's being measured, and what's being missed. Watch the replay. Link in bio.

03/02/2021

Why to invest in ?
[3/5] Come to the best argument… the ! 🤓
Let’s talk about money ! The most common obstacle for bosses when it comes to Influencer Marketing is : « I don’t have the . » ❌
Let’s be honest, Influencer Marketing is all about increasing sales. To make money in Influencer Marketing, you first need to spend it! 💸 But remember, In Influencer marketing, one dollar spent creates 5-6 dollars in return. Crazy, right? 🤩
But, there is this common problem when your boss ignores the right remunerations of influencers causing a lag between the defined budget and the real budget. 🤔 To know the rates in current use you can refer to our table.
Besides, you can always adapt your strategy to your budget: choose influencers with less followers, ask them for simple services... There are as many opportunities for win-win partnerships as there are influencers! 🤗
Influencer Marketing is profitable when it’s a long-term strategy ⏳ (around 4 weeks for an IM campaign). Patience is needed before observing the first results, and then first incomes. 🎯🤑

01/02/2021

Micro-influencers? 🤔 No, it is rather Alpha consumers! 🤓
Smaller communities bring greater proximity links, a fact that many brands have already integrated if we believe statistics: 📈
• ⚠️ 40% of collaborations between KOLs and brands during containment were carried out by nano- and micro-influencers! ⚠️
Typically, they have less than 50 000 followers on their social networks. Another particularity is that they respond to all requests and therefore maintain very strong links with their communities 🤗.
The latter can easily identify with their lives because it is so simple 🏡, with no glitter with the everyday worries that we can all encounter.
Nanos and micro-influencers, therefore, make themselves precious in the eyes of advertisers 🤩 and could become more important in the coming months. 🚀
Do you already consider nanos and micro-influencers in your strategy? 🤓💯

[1month1influencerforgood]If you are wondering why this woman is wearing a crown of tampons in a rain of dollars, you sh...
28/01/2021

[1month1influencerforgood]
If you are wondering why this woman is wearing a crown of tampons in a rain of dollars, you should read this post ⬇️

If the empty speech of certain influencers may have damaged their reputation, more and more influencers are using their influence to advocate for causes they care about 🤗❣️

We decided to highlight once a month a cause defended by an influencer and we start this new series with Louise Aubéry known online under the pseudo My Better Self

Followed by more than 600,000 people between her Youtube channel and her Instagram account, her speech on the precarious menstrual situation of many women has caused a lot of ink to flow. 📝

Voluntarily shocking, this campaign with NutUus aim to break taboos and help women fight menstrual precariousness by giving them access to menstrual products.

If the awareness campaign has performed so well that it has gone viral, it is thanks to .

The result?
+1 million likes,
5.000 comments,
10 million people exposed

The campaign had also its critics, but whatever one may think about this influence campaign, the publication of My Better Self and her involvement in such a cause has, perhaps, reaffirmed the need for free access to menstrual products. 🩸💸

20/01/2021

, the of all possibilities ✨

If there is one social network that exploded in 2020 it’s Tiktok! 🚀

Regarding figures, it is more than 800 million users with an expected 1 billion users by 2021, 75 languages and markets in China, United States, Germany, France, but also everywhere in the world! 🗺

It’s without no doubt the social platform which brands will have to bet on in the upcoming months. 🎯

As Tiktok is a completely new content stream it requires understanding of the kind of content that work well. The most fruitful route into TikTok might be through an influencer program. 💯

The opportunities are huge, but since Tiktok has based its spearhead on creativity, it is not as simple as resizing already created content to cover multiple platforms as some brands tend to do. ❌

We have conducted a complete study on this network with enormous potential just for you! So if you want to know more about ⬇️

• Basics of Tiktok
• on Tiktok
• Audience and engagement
• Tools available for brands
• Budgertary matters

But also, the successful collaborations or the most followed influencers, all you have to do is comment on this publication to get access to our study link 🔗

You know what to do! 🤓

19/01/2021

[2/5] Detail the objectives Influencer Marketing can help to reach

>> Influencer Marketing can help you to work on your brand image ✨

If your brand is recommended to consumers by their virtual friend (the ), consumers will think it is because this brand is necessarily effective and corresponds to one of their needs. Of course, to maintain your brand image, you will need to choose the right influencers, those in line with your core values 🎯

>> Influencer Marketing is a way to humanize your relationships with prospects 👯‍♂️

People are increasingly suspicious about the messages they read on social media. because they are overrun with non-targeted ads all day long.🙄

>> Influencer Marketing allow you to seduce customers and win their loyalty! 🎯

Consumer is king, it’s no secret. People testing a product recommended by an influencer will then not hesitate to visit the brand accounts. They can even subscribe to your account to be kept informed on the latest news. And this will naturally grow your engagement KPIs! 🚀

>> Last, but not least, Influencer Marketing generates leads 📈

When an influencer recommends a product to his followers, it creates a snowball effect. Followers test the article, then tell their friends about it, and so on… And the brand increases its conversion rate and boosts its sales. Influencers are therefore real prescribers! 🎊

13/01/2021

Why to invest in ? 5 steps to convince your boss 💪

[1/5] Influencer marketing is a strategic industry, let's prove it with statistics! 🤓📈

In 2020, Hubspot’s statistics reveal 71% of professionals prefer leads generated by an influencer marketing campaign. 🤗 Also, 49% of them note an increase in their visibility thanks to this strategy. Last but not least, the return on investment surpasses traditional advertising (11 times higher ). 🤩

Concerning influence ⬇️

• 70 % of consumers are influenced by recommendations
• 11 % more ROI compared to other channels
• 79 % of brands have a dedicated influencer marketing budget
• 62 % of brands have increased their budget for IM after one year

And for traditional advertising ⬇️

• 96 % of consumers don’t trust ads (American Association of Advertising Agencies)
• 26,4 % of internet users have AdBlock on their computer, a number growing each year
• -18 % spend in print media advertising

The influencer marketing is a strategy with endless possibilities! ✨

Each responds to a , to a targeted audience (age, social category, etc.), to a type of relationship... No matter your communication strategy, there will necessarily be a social network and an influencer for you! 💯

Start-up Morning 🦄🥐  Kolsquare is proud to have been selected among innovative   to participate in this 100%   event!Thi...
11/01/2021

Start-up Morning 🦄🥐 Kolsquare is proud to have been selected among innovative to participate in this 100% event!

This Friday, the Union des marques offers you a special marketing and communication event for startups: the Start-Up Morning!

Concretely, what is the Start-Up Morning? 🤔

A morning -from 9am to 11am- where you can discover the solutions imagined and developed by 6 start ups, including Kolsquare 🥳️, but also Bababam, Poll&Roll, Retail Shake, seedtag & The Programmatic Company to change !

7 minutes of pitch, 8 minutes of Q&A per startup to answer all your questions! 🤓🚀

With the participation of Denis Gaucher, Kantar and the support of Groupe Figaro

We look forward to seeing you on Friday! You can now register thanks to the link in the first comment of this post. 📝🔗

Adresse

124 Rue Réaumur
Paris
75002

Heures d'ouverture

Lundi 09:30 - 19:00
Mardi 09:30 - 19:00
Mercredi 09:30 - 19:00
Jeudi 09:30 - 19:00
Vendredi 09:30 - 19:00

Téléphone

+33 1 84 79 82 75

Notifications

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