28/01/2021
[1month1influencerforgood]
If you are wondering why this woman is wearing a crown of tampons in a rain of dollars, you should read this post ⬇️
If the empty speech of certain influencers may have damaged their reputation, more and more influencers are using their influence to advocate for causes they care about 🤗❣️
We decided to highlight once a month a cause defended by an influencer and we start this new series with Louise Aubéry known online under the pseudo My Better Self
Followed by more than 600,000 people between her Youtube channel and her Instagram account, her speech on the precarious menstrual situation of many women has caused a lot of ink to flow. 📝
Voluntarily shocking, this campaign with NutUus aim to break taboos and help women fight menstrual precariousness by giving them access to menstrual products.
If the awareness campaign has performed so well that it has gone viral, it is thanks to .
The result?
+1 million likes,
5.000 comments,
10 million people exposed
The campaign had also its critics, but whatever one may think about this influence campaign, the publication of My Better Self and her involvement in such a cause has, perhaps, reaffirmed the need for free access to menstrual products. 🩸💸