Begin Sprightly

13/07/2018

One of the major differentiating factors between transformation and innovation is speed—or lack thereof. Transformations take time—moving from one state to another is a process. Innovation, on the other hand, usually refers to a sudden spark or creativity, and the incipient actions that lead to implementing that spark into a company’s strategy.

Innovation and transformation are often used synonymously, but they have different meanings in the digital world. Here’s the difference.

08/07/2018

Think quality and not quantity.

Companies like Amazon and Twitter have mastered the art of paying attention to the consumers already at hand.

05/07/2018

Question. Where are our audiences? First, we need to know who are they. Can they even be pigeon-hole-d? And as media producers, can we expect them to

10/05/2017

Mediascape changes everyday: The way Google relates to YOU is unlike yesterday... Tailoring are no longer enough! Here comes the union of "Personal Branding" & SEO GO

Search engine optimization has continually evolved, and that trend will continue with SEO changes and shifts in 2017, as well. See what awaits SEOs and search engine marketers in the year ahead.

04/05/2017

Importance of StoryTelling！This applies to designing your online presence and website... Starts from the basic: STORY. So what's your WHY in What you do? And how are YOU protraying YOUR narrative?

Find your own

30/04/2017

Does Matter

21/04/2017

Some good examples of that went viral.

Small brands that went viral and made it big

21/04/2017

As an , how many times have you experienced ... is the new gold

19/04/2017

Crispy 5 points.

After a whirlwind year, the co-founders of Shine share what they've learned.