28/06/2019
Social Media & Marketing
It’s a most frequently asked question nowadays in the world of marketing and it’s compulsory for businesses these days to have a social media marketing strategy. The way of using social media is changing from its original purpose.
What is social media?
Social media refers to a designed platform that enable users to communicate, interact, share content and socialize with other people.
Social media is a good source nowadays for marketers to envoy their voice to other people in other words social media give marketers a voice to aware other people about their products and services.
Simply marketing is a tool we use it inform consumers about our products, services and who we are and what we offer. Now from the point that social media is a part of people’s life these days so social media helps us in the way to contact them and tell them about our brand and services. Here is how:
We can create our identity on social media that who we are, what we offer
We can create relationship with consumers and potential consumers
We can share the personality of our brand not just new products
We can observe our rivals and competitor that how they are doing
We can be observed and loyal customers will know about the brand they use
Social media has an enormous value with it and it depend on us how we are going to do it right to create value to our brand, in mean time we cannot depend just on social media we should have other marketing links, linked with our social media strategy. We should be ourselves in the social media and reflect our true self to the costumers a fake personality will down size the value of the brand.
The impact of social media on business growth
Businesses these days try to make a presence in the digital world of social media analyze their customers and create adaptable strategies to grow their business. Companies can receive a bundle of useful information by giving chance to their customers or users to share their information, interest and opinions using hashtag and poll strategies in online marketing.
There are many benefits of using social media to promote your brand according to Rone Sela
Word of mouth: people loves the reviews and opinions of familiar people then your own product reviews on your website, if you satisfy your customers they will do the work and promote your brand in the social media with friends and other people, so far your presence is important in the social media.
Knowing of your customer’s desire: social media makes it easy for you to know your customer better and what do they desire, so you can adapt your products and services according to demands and that will help you gain a good market share on your investment.
Feedback on Social media: social media is a good platform where your customers can submit their complaints and grievances and if they have about your product so that will help customers to have you around them and their loyalty will increase, and the data they provide you can use that data to better-off your products and services.
Creating brand awareness: by using social media you can reach out wider audience range and you will have no extra charges for that traditional marketing channels are very expensive so from sitting in your office you can grab new potential new customers towards your brand.
To conclude we can say that social platforms and social media is the future of marketing, people are spending more and more time on social media the way of using social media is changing. AI, Chabot, Blockchain Technology, And Personal assistance is increasing in today’s digital world so from these points we can say that social media is so much important for businesses nowadays. businesses and companies should pay attention and create their own strategies to promote their brand in the social media.
Noman Shadab
Kandahar University, Economics Faculty 3rd Year
