18/01/2022
The topic of the metaverse has been a hot one in recent eCommerce news, especially with key developments like Facebook rebranding as "Meta," presumably in an attempt to shift the focus towards virtual experiences.
But what really is the metaverse and how will it affect eCommerce in the near future?
Metaverse is an ecosystem that lets users interact, work, play, and shop as avatars. This digital environment possesses ‘real-life’ aspects like individual identities, currencies, and products. That’s a lot of space for marketers to work with. It also provides a whole new revenue for digital goods. Such as fashion, furniture and other companies can not only benefit from increased sales by using 3D but they can sell the digital products in the metaverse.”
Read more about What role will metaverse play in the field of ecommerce?
The topic of the metaverse has been a hot one in recent eCommerce news, especially with key developments like Facebook rebranding as "Meta," presumably...