The Story that Matters

The Story that Matters Communication solutions and skills for busy people

I help entrepreneurs and fast-paced teams build strong relationships by providing evidence-based communication solutions. I work with people like you who face the challenge of communicating new ideas and change in fast-moving environments. With a background in law, I have worked as a human rights lawyer in volatile, uncertain and complex advocacy projects where I had to influence the most entrench

ed bureaucrats. I’m an ICF-trained coach and accredited mediator and have worked as a law lecturer for top Universities in the UK and as a consultant for the United Nations and the European Commission. This is what I do:

- I provide evidence-based communication training that delivers results and increases the bottom line.

- I provide 1-to-1 coaching for entrepreneurs and leaders in fast-moving projects, helping them to manage draining conflicts and negotiate more effectively.

- I co-create communication solutions with teams to improve engagement and collaboration with customers and stakeholders.

I’m incredibly proud to serve as a trustee at Grampian Women’s Aid, alongside a fantastic team of trustees.Today we spen...
03/12/2025

I’m incredibly proud to serve as a trustee at Grampian Women’s Aid, alongside a fantastic team of trustees.

Today we spent time with the staff—getting to know them better, building stronger bridges between trustees and the team.

The work they do is brave. It’s also intense. They have to maintain confidentiality, meaning they can’t share what they witness—not even with their partners. They navigate crisis, trauma, and risk daily. And yet, when we asked them how they feel about their work, they said they love it.

That tells you something about the people who choose this path. And it tells you something about what becomes possible when you add dignity, care, and justice to your work.

I wish I could share a photo of the incredible team at Grampian Women’s Aid. For safety reasons, some of them cannot have their faces made public. And that’s part of the reality of this work—the risks are real, and the women in the room today were ready to take them.

So what you see here are the trustees—not because we are important, but because some of the women who do this work, and many of the women who survive , cannot be in this picture. Link to GWA in the comments

When   strikes,  one approach is stop asking what’s driving them and  start asking what’s driving you instead.I know. Th...
18/11/2025

When   strikes, one approach is stop asking what’s driving them and start asking what’s driving you instead.

I know. This is counterintuitive.

We’ve all been there: scrolling through the other person’s “flaws” in our heads—greedy, incompetent, selfish, insensitive.
But can you be sure that what you hear in your head is the only thing about this person? Maybe you can consider:

- You’re likely driven by fear ( of them, of conflict, high emotions or being wrong)
- You’re projecting your own motives onto them. Yes, we all do this. It is a defence mechanism where we attribute our undesirable characteristics to others.
- You’re viewing the situation through past experiences with them or others.

The alternative is finding the common humanity in the worst scenarios. That’s not naive—it’s strategic. Because when we shift from labelling to connection, we unlock creative solutions .

Conflict isn’t about who’s “right.” It’s about who’s ready to build something better from the tension we would rather avoid. Start small: What do we share?

What’s the last conflict where you realised you were the one needing to check your lens?

Peter Coleman, author of Intractable Conflict, shares a story that shows how little we know about how to deal with   eff...
26/06/2025

Peter Coleman, author of Intractable Conflict, shares a story that shows how little we know about how to deal with effectively.

At his second solo mediation, Coleman faced two families in one room arguing because their boys were getting into trouble together. One mother had declared the friendship over, so the anger was thick. Accusations flew, the kind of mess that makes you wonder why anyone thought it was a good idea to sit these people down together.

Coleman was probably wondering the same thing.

Then, in the middle of all that heat, one mother asks casually, “We haven’t seen your daughter Bella lately.”

The other mother’s face crumbles. “She’s been in the hospital for two weeks. We don’t know what’s wrong. It’s making me crazy.”

Everything changed at that point.

The room that had been crackling with anger suddenly went quiet.

They worked out an agreement—yes, the boys would stay apart. So, Coleman went off to write it up.

When he came back ten minutes later, they told him: “Never mind. We’re going to dinner. We’re good.”

Just like that.

Here’s what I think happened:

Someone chose to connect. She didn’t plan it or strategise it. But something about that moment—maybe exhaustion—made it safe enough to let their guard down.

That’s it. That’s the work.

Most conflicts aren’t about what we think they’re about. They’re about what we’re carrying that we haven’t been able to say.

Create space for that, and watch what becomes possible.

Peter Coleman, author of Intractable Conflict, shares a story that shows how little we know about how to deal with hasht...
26/06/2025

Peter Coleman, author of Intractable Conflict, shares a story that shows how little we know about how to deal with hashtag effectively.

At his second solo mediation, Coleman faced two families in one room arguing because their boys were getting into trouble together. One mother had declared the friendship over, so the anger was thick. Accusations flew, the kind of mess that makes you wonder why anyone thought it was a good idea to sit these people down together.

Coleman was probably wondering the same thing.

Then, in the middle of all that heat, one mother asks casually, "We haven't seen your daughter Bella lately."

The other mother's face crumbles. "She's been in the hospital for two weeks. We don't know what's wrong. It's making me crazy."

Everything changed at that point.

The room that had been crackling with anger suddenly went quiet.

They worked out an agreement—yes, the boys would stay apart. So, Coleman went off to write it up.

When he came back ten minutes later, they told him: "Never mind. We're going to dinner. We're good."

Just like that.

Here's what I think happened:

Someone chose to connect. She didn't plan it or strategise it. But something about that moment—maybe exhaustion—made it safe enough to let their guard down.

That's it. That's the work.

Most conflicts aren't about what we think they're about. They're about what we're carrying that we haven't been able to say.

Create space for that, and watch what becomes possible.

-----------
Peter Coleman, autor de Conflicto Intratable, comparte una historia que muestra lo poco que sabemos sobre cómo manejar los conflictos de manera efectiva.
En su segunda mediación en solitario, Coleman se enfrentó a dos familias en una habitación discutiendo porque sus hijos se estaban metiendo en problemas juntos. Una madre había declarado que la amistad había terminado, así que la tensión era palpable.

Entonces, en medio de toda esa tensión, una madre pregunta : "No hemos visto a tu hija Bella últimamente."
La otra madre response. "Ha estado en el hospital durante dos semanas. No sabemos qué le pasa. "
Todo cambió en ese momento.
Llegaron a un acuerdo: sí, los niños se mantendrían separados. Así que Coleman se fue a redactarlo.

Cuando regresó diez minutos más tarde, le dijeron: "No importa. Nos vamos a cenar. Todo está bien."
Así de simple.
Esto es lo que creo que pasó:

Alguien eligió conectar. No lo planeó. Pero en ese momento—tal vez fue el agotamiento—fue posible bajar la guardia.
Eso es todo y ese es el trabajo.
La mayoría de los conflictos no son sobre lo que creemos que son, sino sobre lo que no hemos podido decir y es importante.
Crea espacio para lo que no se dice y observa las posibilidades que se abren.

Picture by Peter Neumann

Last week at the  Festival of Ideas in  , I had the pleasure of facilitating conversations that don’t happen often enoug...
04/03/2025

Last week at the  Festival of Ideas in , I had the pleasure of facilitating conversations that don’t happen often enough—conversations where people truly listened and connected across usual boundaries.

Corporate leaders sat with grassroots organisers, entrepreneurs exchanged ideas with third-sector leaders, and individuals from all walks of life spoke openly, honestly, and generously. And what stood out most? The willingness to cross the bridge—to engage with those they don’t typically talk to, explore new perspectives, and move from idea to action.

I was blown away by the energy in the room.

There’s so much potential in what’s emerging locally in Aberdeen.

I’m sure these conversations will continue to grow beyond the festival.

Thank you to everyone who showed up, shared, and shaped ideas, insights and conversations. Let’s keep building.

It’s been a full year of designing and delivering co-creation workshops with Greyhope Bay—a journey of defining challeng...
19/12/2024

It’s been a full year of designing and delivering co-creation workshops with Greyhope Bay—a journey of defining challenges, crafting solutions, and planning their implementation together.

Picture this: a room full of strangers—people who had rarely worked together before—united by a common goal.

Together, we tackled big questions:

- How can we create sustainable energy solutions?
- How do we design buildings that respect the environment, heritage, and people?
- How can we protect biodiversity while implementing circularity?

Through this experiential way of working, we learned something profound: you don’t need a room full of experts to drive social innovation.

There were no high chairs for engineers or technical guys in these workshops. Instead, we relied on trust, shared purpose, and the willingness to be curious, generous, and empathic with each other.

Co-creation isn’t about heroes or individual brilliance ( and believe me, we had plenty!)—it’s about the collective intelligence of a group coming together to imagine what’s possible.

In times of change, we need to lean into the power of all—not just the few.

If you’re curious about co-creation or you work in this field, drop me a message. I would love to hear from you.

When I became a trustee at Grampian Women’s Aid, some people told me not to include this information in my LinkedIn bio....
15/11/2024

When I became a trustee at Grampian Women’s Aid, some people told me not to include this information in my LinkedIn bio.

You know..... You need to be careful about these things.

I got it.

Grampian Women’s Aid staff is mindful, discreet, and aware of the risks.

We are careful because we are concerned about retaliation, online abuse, and the safety of the women we support.

So, let’s reframe how we think about .

Domestic abuse is an ignored national emergency. People don’t understand the scale of the problem because it happens behind closed doors.

Consider this:

-  1 in 4 women in England and Wales will experience domestic abuse in her lifetime. And globally, according to the United Nations, it is 1 in 3.

- Women are 50 times more likely to be injured by their partner than in a house fire.

- Women are over three times more likely to be killed by a partner than by not wearing a seat belt.

At Women’s Aid, we want to change this.

And if you care, and I hope you do, this is something you can do.

We are hosting a Parliamentary event with MPs to raise their awareness about the national emergency of domestic abuse and seek their support for our calls.

-To highlight the urgent need to support specialist domestic abuse services.

- To gather support for what we want to see in the Government’s upcoming Tackling Violence Against Women and Girls Strategy.

Join us on our 16 Days of Activism global campaign and tell your MP that domestic abuse matters. Link to the campsign in comments

Since I started working with Greyhope Bay, helping them grow by expanding their collaborative and co-creation practices ...
07/10/2024

Since I started working with Greyhope Bay, helping them grow by expanding their collaborative and co-creation practices to fundraising, energy transition, partnerships and engagement, we have seen incredible results.

One approach we took is asking a group of engaged volunteers who meet every Tuesday at Greyhope Bay how they describe Greyhope Bay and why volunteering for Greyhope Bay is important.

It was fascinating to hear what really matters to them.

The obvious answer was that Greyhope Bay links communities to the coast and environment and helps them re-imagine a better future. runs a cafe with the best views in and hosts workshops for individuals, schools and communities where the marine environment, local knowledge and heritage are the main focus. We could expect that this was the main thing.

BUT ALSO, people said

- is a place where their voices are heard,
- where they could make contributions,
- where they felt safe to ask questions and bring ideas
—a place with friendly people.

It was clear to us that people felt appreciated and valued. And that was as important as helping run the cafe on Wednesdays.

From what I’ve seen working with different charities,

-Some volunteers might want to help you with something very precise, like being your accountant or painting the building.

- Whereas others, like those at Greyhope Bay, want to feel part of what you do. They are eager to bring ideas, energy, leadership, and commitment.

Do you have these ? I bet you do.
And how do you work with them?
Are you creating enough opportunities to engage with them in a way that supports your growth?

I would love to hear about impactful experiences with volunteers you have heard of or participated in. Reach out and let me know!

When we asked in July who wanted to join the Greyhope Bay   to help us co-design an energy solution that addresses the c...
02/09/2024

When we asked in July who wanted to join the Greyhope Bay to help us co-design an energy solution that addresses the community’s needs and aspirations for Greyhope Bay in , we received more than 20 applications.

The Assembly is a vibrant group of people; from engineers and students to community leaders, who care about making energy transitions work for communities. They are generous and curious, and we are lucky to have such great people together in the room.

Last week, the Green Powered Energy Assembly met for the first time to contribute to the provisional energy solution for Greyhope Bay Centre, presented by Marco Gheza AMEI from JCE Energy.

Marco Gheza AMEI was amazing at engaging in a conversation with the Assembly and exploring other possible solutions that could make the proposal more impactful.

These are some of the ideas from the Assembly:

- Becoming a demonstration hub for off-grid, biodiversity, community action
- Explore sharing the excess energy produced.

Now Marco is back at his desk, where Fiona McIntyre, PhD, and I will meet him to design an improved version of the proposal that responds to the ideas and contributions generated by the Assembly.

If you are working on energy transition projects and sustainability and are interested in community participation and social impact, reach out. I would love to hear about your experience.

Best sunsets ever in Arri.
19/08/2024

Best sunsets ever in Arri.

This year we made it all!    .aldamiz
31/07/2024

This year we made it all! .aldamiz

Have you ever faced a situation like this? This is called  .You can recognise it when you see intelligent individuals co...
10/11/2023

Have you ever faced a situation like this?

This is called .

You can recognise it when you see intelligent individuals coming together and end up making foolish choices.

Groupthink generally happens when individuals become fixated on conforming to the group's viewpoint. In this situation, people stop caring about their ability to impartially evaluate situations.

It is more common than what you think.

You can see when team members propose new ideas that are rejected because current team members are comfortable with their old ways, resist change and ignore the benefits of the new approach.

This is the reason why companies such as rely on data to assess new ideas and make decisions, so people are encouraged to critically evaluate the situation beyond what the group thinks.

What are other ideas/approaches that you use to avoid group thinking?



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I work with entrepreneurs and fast-moving teams providing communication and stakeholder engagement solutions that improve their bottom line.

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Aberdeen

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