The Story that Matters

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The Story that Matters Communication solutions and skills for busy people

I help entrepreneurs and fast-paced teams build strong relationships by providing evidence-based communication solutions. I work with people like you who face the challenge of communicating new ideas and change in fast-moving environments. With a background in law, I have worked as a human rights lawyer in volatile, uncertain and complex advocacy projects where I had to influence the most entrenched bureaucrats. I’m an ICF-trained coach and accredited mediator and have worked as a law lecturer for top Universities in the UK and as a consultant for the United Nations and the European Commission. This is what I do:

- I provide evidence-based communication training that delivers results and increases the bottom line.

- I provide 1-to-1 coaching for entrepreneurs and leaders in fast-moving projects, helping them to manage draining conflicts and negotiate more effectively.

- I co-create communication solutions with teams to improve engagement and collaboration with customers and stakeholders.

I’m incredibly proud to serve as a trustee at Grampian Women’s Aid, alongside a fantastic team of trustees.Today we spen...
03/12/2025

I’m incredibly proud to serve as a trustee at Grampian Women’s Aid, alongside a fantastic team of trustees.

Today we spent time with the staff—getting to know them better, building stronger bridges between trustees and the team.

The work they do is brave. It’s also intense. They have to maintain confidentiality, meaning they can’t share what they witness—not even with their partners. They navigate crisis, trauma, and risk daily. And yet, when we asked them how they feel about their work, they said they love it.

That tells you something about the people who choose this path. And it tells you something about what becomes possible when you add dignity, care, and justice to your work.

I wish I could share a photo of the incredible team at Grampian Women’s Aid. For safety reasons, some of them cannot have their faces made public. And that’s part of the reality of this work—the risks are real, and the women in the room today were ready to take them.

So what you see here are the trustees—not because we are important, but because some of the women who do this work, and many of the women who survive , cannot be in this picture. Link to GWA in the comments

When   strikes,  one approach is stop asking what’s driving them and  start asking what’s driving you instead.I know. Th...
18/11/2025

When   strikes, one approach is stop asking what’s driving them and start asking what’s driving you instead.

I know. This is counterintuitive.

We’ve all been there: scrolling through the other person’s “flaws” in our heads—greedy, incompetent, selfish, insensitive.
But can you be sure that what you hear in your head is the only thing about this person? Maybe you can consider:

- You’re likely driven by fear ( of them, of conflict, high emotions or being wrong)
- You’re projecting your own motives onto them. Yes, we all do this. It is a defence mechanism where we attribute our undesirable characteristics to others.
- You’re viewing the situation through past experiences with them or others.

The alternative is finding the common humanity in the worst scenarios. That’s not naive—it’s strategic. Because when we shift from labelling to connection, we unlock creative solutions .

Conflict isn’t about who’s “right.” It’s about who’s ready to build something better from the tension we would rather avoid. Start small: What do we share?

What’s the last conflict where you realised you were the one needing to check your lens?

Address

Aberdeen

Opening Hours

Monday 9am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 9:30am - 5pm

Telephone

+447726216094

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