Kirsty van den Bulk - KVDB

Kirsty van den Bulk - KVDB Strategic communications consulting for complex and impact-driven organisations Social Media Strategy: Build tailored plans to maximise engagement and reach.

At KVDB, we empower business owners, startups, content creators, and marketing teams to confidently build a strong foundation for growth. In today’s fast-paced digital world, standing out requires clarity, confidence, and an authentic voice. Our services help you master communication, elevate your brand, and connect meaningfully with your audience. Led by Kirsty van den Bulk, a multi-award-winning

expert in social media and marketing (Social Media Service Provider of the Year, Techpixies 2024, and Business of the Year, Techpixies 2023), KVDB combines proven strategies with real-world experience to help you succeed. What We Offer

Key Messaging: Create concise messaging that resonates across public speaking, social media, and client communications. Camera Confidence Coaching: Use acting techniques to speak confidently and engage authentically on camera. Public Speaking Training: Captivate audiences and deliver impactful presentations with ease. Content Creation Training: Master YouTube, Canva, and podcasting to create professional-quality content. Why KVDB? Award-Winning Expertise: Recognised for delivering tried-and-tested solutions. Holistic Approach: Consistent strategies across all communication channels. Tailored Support: Personalised guidance focused on your goals. Real-World Experience: Practical advice grounded in proven results. Accessible Solutions: Flexible pricing options for businesses of all sizes. Training Outcomes

With KVDB, you will:

Build confidence in communication and presentation. Refine your key messages to connect with your audience. Master public speaking and on-camera techniques. Streamline content creation for maximum impact. Engage audiences authentically while driving results. Whether you’re hosting webinars, delivering a keynote, or creating social media content, KVDB will help you shine. Let’s take your brand to the next level!

21/07/2026

Flex-IT saves the day again!

When a sophisticated phishing attack hit my Microsoft account today, fake emails with the subject line "FCIM - Proposal" were sent out. Thankfully, Flex-IT sprang into action and completely shut down all unauthorised communication within ten minutes flat.

If you received an email with that subject line, please do not open it or click any links.

If you have already opened it or clicked a link, please take these steps immediately:

→ Change your email password and any accounts sharing those credentials.
→ Update or reset your two-factor authentication settings.
→ Run a full malware/anti-virus scan on your device.
→ Alert your internal IT team so they can monitor for suspicious activity.

Huge thank you to the team at Flex IT-IT for the lightning-fast response. Having reliable IT partners in your corner makes all the difference!

21/07/2026

Urgent!

Please do not open any email form my work account.

IT are working on a solution to the issue.

My feed is a clash of voices; it is either the frustration of the job market and the ATS, or a wall of AI-generated mark...
06/05/2026

My feed is a clash of voices; it is either the frustration of the job market and the ATS, or a wall of AI-generated marketing fluff, intermittently broken up by real human voices.

But let’s be honest about the good, the bad and the ugly truth: we are all using AI. It isn't going away. In fact, Gartner predicts that by 2029 the new gatekeeper for business will no longer be human.

When I was first asked to embrace AI in 2022, I was sceptical. But it quickly became a powerful tool; simplifying tasks and acting as a database that allowed me to cross-reference information back to the source.

Since the adoption of AI, the way we shop, search and live has fundamentally changed. The gatekeeper is no longer a person behind a desk; it is an algorithm. We are moving beyond SEO into the world of GEO (Generative Engine Optimisation) and Agentic AI.

This is the era of the Machine Customer.

It is a shift from simply being found by "answer engines" to interacting with autonomous systems that don't just talk, they act. This matters because the way the world "sees" you has shifted. If you aren’t on that map, you are invisible before a human ever knows you exist.

We spend so much time typing and creating, but if we aren’t speaking the language the machine understands, we’re just shouting into a void.

The shift is clear:

👉 The Machine handles the filter, verification and ROI.
👉The Human makes the final decision based on want, need and desire.

Authenticity alone won't get you in the room if the machine gatekeeper blocks the door. The winners will be those who bridge that gap; technical data for the machines and real human connection for the people.

Are you visible, or are you just noise?

I wrote more about the rise of Agentic AI and navigating this new digital shopfront in my article yesterday.

You can read the full piece here: https://www.linkedin.com/pulse/digital-shopfront-machine-customer-navigating-new-b2b-van-den-bulk-gtghe

We are no longer just selling to humans.Some B2B brands treat social media as a digital dumping ground for technical she...
05/05/2026

We are no longer just selling to humans.

Some B2B brands treat social media as a digital dumping ground for technical sheets or generic updates. They are missing the point. Your social media is a digital shopfront, but the customer is changing.

By 2029, Gartner predicts that Agentic AI will resolve 80% of customer issues autonomously. We are entering the era of the machine customer; AI agents that negotiate rates and vet vendors before a human ever sees your proposal.

If your digital presence isn't built for The AI Gatekeeper, you simply will not exist in their world.

Read how to bridge the gap between AI data, the boardroom, and human trust 👇

https://www.linkedin.com/pulse/digital-shopfront-machine-customer-navigating-new-b2b-van-den-bulk-gtghe

"Give them a set of crayons and you will get a pretty poster."If you have spent five minutes in a commercial environment...
30/04/2026

"Give them a set of crayons and you will get a pretty poster."

If you have spent five minutes in a commercial environment, you have likely heard this jab at Marketing.

It is the classic symptom of the canyon between Sales and Marketing. On one side, you have the "cold end" where Sales teams are fighting for deals.

On the other, you have the engine room where Marketing teams are buried under technical specs, trying to make sense of the noise.

Neither side wants to pick a fight, but without a Technical Translator to bridge that gap, the customer is the one who suffers.

I have written about how we stop the "crayons" conversation and start building the internal alignment that actually drives revenue.

Read the full article below 👇

The dashboard is green. The notifications are through the roof. The inbox is pinging every five minutes.But when you loo...
22/04/2026

The dashboard is green. The notifications are through the roof. The inbox is pinging every five minutes.

But when you look at the cold hard facts of the spreadsheet, the reality is biting.

You are getting plenty of attention, but it is the wrong kind. Your inbox is full of people trying to sell to you, not buy from you. Meanwhile, your sales channel is screaming for substance and your warehouse or your service team is watching tumbleweeds.

If your marketing looks viral but your sales out is stalling, you are trapped in a vanity loop.

Most SMEs are still using an outdated playbook. They are renting space on social media platforms that do not care about their P&L, while ignoring the technical architecture that actually captures intent.

If you do not know why your brand is currently invisible to the inquirers and the AI models they use to find answers, you are essentially gifting your market share to the competition.

I have put together some thoughts on why it might be time to pull the handbrake on the noise and start building commercial architecture.

Find out why your biggest magical mistakes are actually the blueprint for your next breakthrough and how to finally own the answer.

You can read the full piece here 👇

https://www.linkedin.com/posts/kirstyvandenbulk_price-is-a-secondary-conversation-if-you-activity-7451942994347372545-f5FN?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAABtHu9oBre_73pB6aeOd0dwf_HQLzap2UJY

Have you ever stood in front of a promotional stand and watched the tumbleweeds roll past?I have. I spent my early caree...
17/04/2026

Have you ever stood in front of a promotional stand and watched the tumbleweeds roll past?

I have. I spent my early career at the sharp end of experiential marketing, in-store demonstrating, and beauty campaigns. While I was auditioning for acting roles, I was paying my rent by turning failing campaigns into converted sales.

I wasn't in a boardroom; I was in town centres, pulling up pop-up banners and assembling stands. My "script" was a catchphrase: "Would you like to try the latest...?"

Many a time, I would start a campaign only to find that the well-honed marketing slogans and key messages from HQ simply did not work in the world of direct selling.

I was in my early twenties (which was, of course, only yesterday... Not!), and I was responsible for The Number:

🔢The number of people scanned into the booth.
🔢The conversion rates.
🔢How many units were purchased and what time we sold out.
(Assuming the stock actually arrived in the first place; I spent many a year running around town centres just checking stock levels!)

When those "well-thought-out" campaigns failed to land, my team and I were the ones who had to turn it around in real time. We didn't just stand there.

We were creative. We brought the fun. We found ways to stop those tumbleweeds and actually engage the audience. We took a message that was falling flat and reinvented it on the spot to make it click.

I learned marketing on my feet.

I learned it by failing, adjusting, and finding the human connection when the strategy on the slide deck was nowhere to be found.

Today, I lead the strategy for many clients with years of senior experience to back me up. But the principles I use today were forged on those drafty shopping centre floors. Because if a message doesn't work at the sharp end, it doesn't work at all.

I’m curious, what was the "hard way" job that taught you how to actually engage an audience?

Let’s talk about the grit behind the polish. 👇

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OX100BS

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Wednesday 9am - 5pm
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