The Botanic Business Hub

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The Botanic Business Hub Florist marketing expert and Virtual assistant services

Curating the feed like a boss : Running the actual business like I’ve got 137 tabs open in my brain, three of them are f...
10/10/2026

Curating the feed like a boss : Running the actual business like I’ve got 137 tabs open in my brain, three of them are frozen, one is playing music but I can’t find it and the one I keep forcefully minimising is the fact that the flower office needs a DAMN GOOD SORT OUT. 🫠

Anyway. The grid look good, the camera roll is doing its thing, and FleurEx was one hell of an experience….roll on next week when it’s time to conquer Christmas email marketing for my VA clients!

Florally yours
Rachel

I’m not going to lie, working alongside Flowers by Donna Cornish to capture socials and content at FleurEx this weekend ...
05/10/2026

I’m not going to lie, working alongside Flowers by Donna Cornish to capture socials and content at FleurEx this weekend was bloody hard work. It’s not for the faint hearted but so so so worth while when you get to work alongside humble, resilient and passionate florists who really are putting their heart and soul into pulling off an incredible experience for florists and our industry.

Thankyou to everyone who put up with me asking endless questions with my craspedia mic and being such good sports about being recorded…I know it’s not everyone’s cup of tea but you all embraced it (with a little encouragement) which meant I recorded a 1000 photos, clips and interviews from the weekend!

Florally yours
Rachel

31/08/2026

Some brides bury sausages for good weather…other order rain flowers for the ‘s hilarium

20/08/2026

This wasn’t what we’d originally planned…But once I saw the space, I knew it needed more.

More scale.
More impact.
More flowers.

And thankfully, the couple were completely on board with going for it.

So I unleashed the “Go big or go home” era.

Because there’s a big difference between following a plan and understanding why the plan was there in the first place.

Sometimes you need to stick to the brief.

And sometimes you need to look at the space you’ve been given, trust your gut and say…

“Yep. We need to go bigger.”

Do you agree?

The best business lesson I’ll learn this year? It’s happening next week.Because next week I’m flowering one of my own we...
07/08/2026

The best business lesson I’ll learn this year? It’s happening next week.

Because next week I’m flowering one of my own weddings. Which is a bit of an event in itself because… I don’t do that very often.

In fact, this will be wedding number two (and the last one!) of the year.

Wondering why I don’t take on my own floral work?

Well, because I’m surrounded by ridiculously talented florists locally and I’d much rather spend my time supporting them as a freelancer or helping behind the scenes as a VA than watering down work available.

It just feels like the right fit for me.

That said… every now and then I think it’s really important to become my own client again.

To remember what it actually feels like.

The excitement.
The flower counts.
The flower orders and do lists
The “have I forgotten something?” moments at 11pm.

Because every time I do, I come away better at supporting the florists I work with.

I notice the little things.

I think further ahead.

I spot problems before they’ve even become problems.

And have a good feeling of what I can I take off your plate before you even have to ask.

Funny, really…

The less I flower my own weddings, the more valuable the ones I do become.

Now… if anyone needs me next week, I’ll be surrounded by buckets of flowers, a delivery from Smilax UK 🌿 , an LuAnn Dickson • Founder • EveryStem Florist Software doc at my fingertips and praying to the one above for lower temperatures!

The favourite from Silverstone 2026
10/07/2026

The favourite from Silverstone 2026

Behind this business is one woman. But in the shadows behind her is a handful of people who have helped shape it along t...
21/06/2026

Behind this business is one woman. But in the shadows behind her is a handful of people who have helped shape it along the way — including two who fully deserve a shoutout today of all days.

One taught me from a young age that building something of your own was possible. That hard work, graft and backing yourself could take you further than you think. As a fellow self-employed creative my Dad has always been there to sense-check an idea, offer advice, or occasionally give me the shove I needed when I was doubting things.

The other somehow found himself promoted to husband: Head of Spreadsheet Support, Chief DIY Officer and Full-Time Solver of Problems he didn’t know existed. A role he performs with varying degrees of enthusiasm but never complains about.

Neither of them arrange flowers.
Neither of them attend client meetings.
Neither of them appear in the day-to-day running of the business.

But both have had a huge hand in supporting me building this crazy beautiful business of mine.

So this Father’s Day, here’s to the men who quietly stand just outside the frame, cheering us on, fixing things we possibly broke and haven’t a clue how to get working again, listening to half-formed ideas and reminding us we’re capable when we’ve forgotten ourselves.

And most importantly, answering the phone when we’ve broken the spreadsheet.

Happy Father’s Day!
Always florally yours
Rachel xx

Photos by the bloody amazing

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Alton

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