30/05/2026
Some brands start with a business plan. Ours started with founder's mum 🤍
She was struggling, feeling older than she was, less like herself. He couldn't fix everything, but he could try to help her feel a bit more like her again.
Six years on, that question still runs the company: would I give this to my mum?
If the answer's not a clear yes, it doesn't go in the bottle.
Last week, Reverse Life turned 6, and it felt like the right time to tell you why we exist.
Thank you for being part of this journey. 💙