Living Word

Living Word Living Word is a translation agency offering high quality creative translations. Living Word was fou

Translation in all its glory – have you heard about whistling languages?Some are still alive and flourishing to this day...
08/07/2024

Translation in all its glory – have you heard about whistling languages?

Some are still alive and flourishing to this day, and we think they’re wonderful proof of linguistic creativity and the ever-changing nature of language.

Try shouting in the rain forest and your voice won’t go far. A skilled whistle, however, might just cut through the dense vegetation...

Any Taylor Swift fans in the house? If you like the queen of break-up anthems and share our love of languages and locali...
17/06/2024

Any Taylor Swift fans in the house?

If you like the queen of break-up anthems and share our love of languages and localisation, you’re in for a treat.

Click to read more!

During Taylor Swift’s Eras Tour, fans have been treated to localised versions of the We Are Never Getting Back Together line, “like, ever”.

We're feeling sporty and decided to take a walk down sporty strapline adaptation memory lane.Here's what we've done for ...
05/06/2024

We're feeling sporty and decided to take a walk down sporty strapline adaptation memory lane.

Here's what we've done for Asics in the past, just to showcase some of our previous tagline transcreation projects.

We’re huge fans of a good tagline transcreation challenge, and there’s been no shortage of such fun, creative work coming our way from Asics.

Speaking of Wimbledon (our most recent post, if you missed it), we’ve just seen that Asics are doing tennis-related rese...
23/05/2024

Speaking of Wimbledon (our most recent post, if you missed it), we’ve just seen that Asics are doing tennis-related research to explore the impact of movement on the mind – which reminded us of a great project we were involved with a few years back.

You can read all about it here – and while you do, we must go dig out some other creative Asics work we did. ’Tis the season, right?

A multitude of athletes got the 'It's a big world. Go run it.' campaign moving - and our translations have helped keep it running.

Who's gearing up for Wimbledon?We're huge fans of the prestigious tennis tournament – and not only because we got to hav...
16/05/2024

Who's gearing up for Wimbledon?

We're huge fans of the prestigious tennis tournament – and not only because we got to have loads of fun with their campaign lines last year...

Wimbledon’s campaign line is a case in point to show just how prestigious the tournament really is – and we had the honour of translating it.

There are plenty of benefits to learning in your mother tongue – for some topics more so than others.Did you know that t...
02/04/2024

There are plenty of benefits to learning in your mother tongue – for some topics more so than others.

Did you know that the Swedish government is investing in a website and lectures about s*x, bodies and health in 16 different languages?

*xeducation *xandrelationships

The outcome of a new multi-lingual project won’t just be increased awareness around s*xual health, but a stronger, less segregated society.

Easy on the anglicisms, s'il vous plaît!The Royal Spanish Academy started a war on anglicisms in marketing, and we're al...
13/03/2024

Easy on the anglicisms, s'il vous plaît!

The Royal Spanish Academy started a war on anglicisms in marketing, and we're all ears.

Sharing phrases between languages is nothing new, but is there a point at which it’s gone too far? Sometimes, probably...

What does localisation have to do with science and medical trials? And what happens when it falls by the wayside?Quite a...
28/02/2024

What does localisation have to do with science and medical trials? And what happens when it falls by the wayside?

Quite a lot, if you ask us.

The accuracy of scientific texts is absolutely crucial, but there are impacts of localisation far beyond purely scientific meaning.

Linguistic difference and discomfort as a driver of plot on screen? It's a yes from us!Read our post about why Anatomy o...
06/02/2024

Linguistic difference and discomfort as a driver of plot on screen? It's a yes from us!

Read our post about why Anatomy of a Fall has been our favourite during this year's screen awards season here.

What happens when linguistic difference and discomfort are central to a cinematic experience? Why we loved Anatomy of a Fall

Sign-language interpreting is increasingly going mainstream, and we're all for it! Did you know that box office success ...
23/01/2024

Sign-language interpreting is increasingly going mainstream, and we're all for it!

Did you know that box office success Barbie is currently streaming in the US with ASL interpretation on Max?

The decision to feature ASL performer Leila Hanaumi in the streaming of Barbie was based on research and feedback from the Deaf community.

It's a new year and we're feeling inspired!Here's a write-up about one of the fun, exciting transcreation projects we ha...
10/01/2024

It's a new year and we're feeling inspired!

Here's a write-up about one of the fun, exciting transcreation projects we had the pleasure of working on in 2023. If you might need help with something similar, we'd love to hear from you!

A recent collaboration saw us transcreate and adapt a new campaign about how a Canon printer slots into your day-to-day life.

Almost time to wrap up for a short, festive break – but first, we want to thank all our wonderful clients for the fun, c...
20/12/2023

Almost time to wrap up for a short, festive break – but first, we want to thank all our wonderful clients for the fun, creative projects we've had the pleasure of working on during 2023.

To get you into the spirit, whatever part of the planet you're on, enjoy these festive localisation insights:

This festive season, we take the opportunity to illustrate why proper localisation of all transcreation is so important.

Address

51 St John Street
Ashbourne
DE61GP

Opening Hours

Monday 9am - 6:30pm
Tuesday 8:30am - 6:30pm
Wednesday 8:30am - 6:30pm
Thursday 8:30am - 6:30pm
Friday 8:30am - 6:30pm

Telephone

+441335324868

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