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Prosper in Private Practice Hi, I'm Claire!.

I have over 10 years experience as a self-employed Therapist and I am passionate about helping mental health professionals thrive in private practice, without experiencing burnout

We can sit with someone’s deepest distress, but putting £70 on a website apparently requires a multidisciplinary team.A ...
06/10/2026

We can sit with someone’s deepest distress, but putting £70 on a website apparently requires a multidisciplinary team.

A few gold stars for those of us who can spot everyone else’s patterns, then quietly book another course to avoid looking at our own.

I say this with affection, a supervision qualification and more notebooks than any one woman needs.

Which star have you earned, and which one feels like a personal attack? Tell me below. ⭐

Imagine being one of three therapists suggested, instead of one of hundreds on a directory.On Wednesday, someone in the ...
24/09/2026

Imagine being one of three therapists suggested, instead of one of hundreds on a directory.

On Wednesday, someone in the Philippines told me they’d found my therapy practice through ChatGPT. Yesterday, someone in Scotland told me the same thing. She’d been talking through what she was looking for, asked for therapist recommendations, and I was one of three names it gave her.

That doesn’t mean ChatGPT always suggests three therapists, or that there’s a 'trick' to getting onto its list. But it did make me think about the piece of marketing many therapists put off for years or completely neglect: their website.

Your website and directory profile are still the foundations. People need to understand who you help, what you work with and what it’s like to work with you. And as more people ask AI tools for help finding a therapist, it matters that this information is clear and available online.

I’m about to pilot an app that looks at how clearly your website explains your practice, then helps you improve its pages, structure, FAQs and content. Let's help you make your work easier to find and understand.

If you’d like to hear when it’s ready, comment WAITLIST and I’ll send you the link.

In recent months I’ve had therapy enquiries from the Philippines, the US, Portugal and Spain (and across UK). Each one c...
24/09/2026

In recent months I’ve had therapy enquiries from the Philippines, the US, Portugal and Spain (and across UK). Each one came from someone who’d asked ChatGPT to help them find a therapist.

That isn’t luck. I’ve spent months learning how AI search works and rewriting my website so it answers the questions my clients are actually asking, in the words they’d use themselves.

And it’s not just me. Members of my community are starting to get referrals through ChatGPT too.

This is a trend that’s only going to grow. So if you’re spending hours on social media content, I’d gently suggest turning some of that energy towards your website. It has always been your most important piece of marketing, and in the era of AI search it matters more than ever.

It’s not a quick fix. It takes long-form content, consistency and a bit of patience. But as therapists, we already know that the slow-burn work tends to have the biggest payoff.

I’m about to beta test a new app built for exactly this: helping you create website content, structure and credibility, so you’re the therapist who gets recommended.

Comment WAITLIST if you’d like to be first to hear when it launches.

16/09/2026

For years, one of the soundest pieces of marketing advice we’ve given therapists has been:

Write for your ideal client, in their language.

That advice is still right.

As therapists, we have a habit of believing that “professional” means writing like a CV that has swallowed a counselling textbook.

We list our qualifications, explain our modality in painstaking detail and promise a safe, non-judgemental space.

Meanwhile, the potential client is still wondering, “But can you actually help me?”

There is now another reader to consider.

Unfortunately, it is literally a robot.

Before someone reaches your website, the systems behind Google, ChatGPT and AI-powered search may already have looked at the public information about your practice and decided whether it is relevant enough to show them.

Someone might tell ChatGPT what they’re struggling with and ask it to help them find a therapist. If it searches the web, it needs clear information to work from.

If your website vaguely says you “help people navigate life’s challenges”, the poor bot has very little to go on.

Frankly, neither does your client.

Does this mean you need one website for humans and another for machines?

Thankfully, no. Nobody needs that sort of admin.

The same clarity helps both:

• say clearly who you help and what you help with
• use the words your clients actually use
• create focused pages for your specialist areas
• answer the questions people ask
• make your experience and credibility clear
• keep your website and directory profiles consistent
• make sure your pages can be found and indexed
• give people a clear next step

You are still writing for the human being who may eventually sit opposite you.

You’re simply making sure the technology standing between you and them can understand enough to introduce you.

If you’d like to know how visible your practice is to Google and AI search, comment VISIBILITY and I’ll send you details of my AI Visibility Assessment.

14/09/2026

Before anybody throws a Himalayan salt lamp at me, I’m not telling therapists to abandon social media.

Instagram is free. It can help people get to know you, understand how you think and decide whether you feel like someone they could talk to.

But if you’re losing the will to live moving a Canva text box two millimetres to the left while your website hasn’t been updated since you first qualified, we may need to discuss priorities.

Because your website is sitting there, God love it, telling potential clients that you offer:

✨ a safe, non-judgemental space
✨ a person-centred approach
✨ support through life’s challenges

Alongside a tasteful photograph of some pebbles.

Which is all perfectly lovely, but neither Google, ChatGPT nor an overwhelmed potential client can gaze deeply at a lotus flower and somehow deduce that you specialise in late-diagnosed ADHD, relationship trauma or binge eating.

When someone is actively searching for a therapist, Google is still one of the most likely places they’ll begin. Increasingly, people are also asking ChatGPT and other AI search tools to help them find and compare services.

They need clear, public information that helps them understand:

• who you help
• what you specialise in
• how you work
• why you know what you’re talking about
• whether you work online or locally
• what they should do next

And your website is often where someone makes the final decision about whether to contact you.

By all means, keep using social media. Post the Reel. Make the carousel. Spend 25 minutes choosing between two almost identical shades of beige.

But please don’t neglect the one marketing platform you have the most control over.

Your website should sound like you, speak directly to the clients you want to help, show your experience and make it very easy for someone to take the next step.

If your website is currently flatlining — or quietly meditating beside a pile of pebbles — DM me the word WEBSITE.

I’ll let you know about the different ways I can help you get it doing its actual job.

10/09/2026

Six people have now found their way into my practice through ChatGPT. None of them local, and I’m not going to tell you it’s down to one clever trick, because it isn’t.

But one thing has genuinely paid off: I started using AI to research Reddit conversations about the problems I work with. Not names, not stories, not people — just the words. How they describe it before it’s got a diagnosis attached. What they’ve tried already. What’s stopping them from getting help.

It gave me a proper list of the actual phrases people use, the questions they ask, rather than the ones I’d assume they’d use. Website copy and content got easier after that, because I was writing to a real question instead of a made-up one.

And it turns out that matters for more than tone. When someone asks ChatGPT something like “why can’t I stop binge eating at night,” it’s pulling from sites written in that kind of language. Mine has a far better chance of surfacing than something that reads like a professional CV.

I gave the prompt to my membership last month, they got something out of it too, so I’ve cleaned it up.

Comment RESEARCH and I’ll send it over.

And no — one prompt did not bring in six clients. It’s a small part of a much bigger visibility approach I’ve been working on. .

I’ve watched more than one thread turn on someone for admitting they used AI to write a website page, create a flyer or ...
08/09/2026

I’ve watched more than one thread turn on someone for admitting they used AI to write a website page, create a flyer or write a post.

Not a debate about the ethics. Not a question about where the line should sit. Just a pile-on, and then a quiet deletion.

I get why feelings run high. Therapy is a mostly female profession and we’re statistically more likely to be worried about AI — the bias, the ethics, the environmental cost. Those concerns are legitimate and I hold plenty of them myself.

But I keep coming back to this: if the people most worried about how AI gets built and used decide to have nothing to do with it, whose voices are shaping it?

Opting out entirely isn’t really on offer any more anyway. Clients are bringing it into the room whether or not we use it. It’s already sitting inside our booking systems and our video platforms. What’s actually ours is what we understand about it, and how we talk about it.

None of which means you should use it. Plenty of good reasons not to. I just don’t think shame is making our profession more ethical — it’s making it quieter.

If this is the conversation you’ve been trying to have in a group and couldn’t, send it to someone.

📩 Comment NEWSLETTER for my fortnightly plain-English roundup of what’s changing in AI and what it means for practice.

04/09/2026

Years of personal development. A career built on emotional regulation. And I can still be flattened by a comment that might mean someone’s annoyed with me. 😂

The bit nobody warns you about in private practice: we’re not just therapists anymore. We’re online. Posting. Sharing opinions. Selling things. Getting feedback we didn’t ask for. Being visible, and making calls other people won’t always agree with.

Most of our training didn’t cover any of that.

And doing your own work doesn’t switch off rejection sensitivity — it just means you recognise it faster while it’s happening.

For neurodivergent therapists especially, visibility can dig up a lot when criticism already lands harder than it “should.”

So if you look composed on the outside and feel like Bridget Jones under a duvet on the inside — I see you. Apparently that’s just part of the job now. 😅

Tell me I’m not alone: what part of being visible in private practice gets you the most?

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