Surge Ahead

Surge Ahead Developing your people to deliver your goals. My personal journey started managing busy high volume restaurants and luxury hotels and cruise ship operations.

A common theme amongst the most successful organisations is the ability to attract and retain top talent, therefore building effective teams, even during tough times.

​Having spent 25 years finding shining diamonds within the hospitality sector, coaching and leading them to be the brightest stars, Surge Ahead Ltd was founded in 2016. It was conceived from a passion to develop managers whilst givi

ng them the skills to lead their teams with confidence and conviction. A passion for leading and developing large multinational teams led me to a long and varied career as an HR & Training Manager within hospitality. Being a Trainer, armed with qualifications in CIPD HR Management, ILM Leadership and Management and a real passion for people, Surge Ahead was born. The essence of true leadership is connecting hearts and minds and my mission is to get you there.

One of the hardest management conversations I ever had was with someone who was genuinely a lovely person.  I was in ope...
17/06/2026

One of the hardest management conversations I ever had was with someone who was genuinely a lovely person. I was in operational management at the time, not HR.

He cared. He worked hard. Nobody disliked him.
The problem was, he was unconsciously incompetent as a manager.

☹ He did not lead the team.
☹ He avoided setting clear objectives.
☹ Issues were left to drift instead of being dealt with.
☹ He said yes to everything, even when it created pressure, confusion, and frustration for his team and the wider business.

The difficult part was that he could not see it.

We tried the supportive approach first. Coaching. Gentle feedback. Encouragement. Different ways of explaining the impact his behaviour was having.

Nothing landed.

He was very self-assured and his self-confidence would not allow him to accept that the way he was managing needed to change.

Eventually I had to be far more direct than I usually was.

I was brutally honest about the reality of the situation.

😬How his avoidance affected the team.
😬How unclear leadership creates anxiety.
😬How wanting to be liked was stopping him from being effective.

He got upset.

That was never my intention and honestly, it did not feel good for me either.

But it became the breakthrough moment.

For the first time, he stopped defending himself and actually listened.

What happened afterwards completely changed my view on management development.

He became open and receptive to the coaching, he embraced all feedback on his development and in a fairly short space of time, he became a strong manager.

Sometimes people do not need protecting from difficult feedback. They need someone willing to care enough to tell them the truth clearly.

Handled properly, honest conversations can change careers.

Surge Ahead is 10 today!  So I thought I’d say a few things to the version of me who had no idea what was coming 😂Dear y...
13/06/2026

Surge Ahead is 10 today!

So I thought I’d say a few things to the version of me who had no idea what was coming 😂

Dear year-one me

You are about to spend an unhealthy amount of time trying to learn everything there is to know about marketing, sales and business development, before you realise, you don’t need to be an expert in these things.

You will celebrate things nobody else sees.

🍾 Your first accepted proposal.
🍾 Your first repeat client.
🍾 Your first invoice paid on time.

You will also spend at least 40% of your time convinced everyone else knows what they are doing more than you. They don’t. Some are just louder.

You are going to compare yourself to people on LinkedIn announcing they have “scaled to six figures” while you are sat rewriting training slides at 11pm wondering whether anyone even reads your LinkedIn posts.

Stay in your lane. Not every successful business owner needs to become a motivational speaker with ring lights , dishing out daily business advice.

✖️ You are not going to build your business by shouting the loudest.
✔️ You are going to build it by caring about people, designing and delivering good training, and doing what you said you would do.

🤩 You will meet brilliant clients.
😔 You will also meet people who want champagne service on a tap water budget.

Learn the difference early.

👎🏼 Stop undercharging.
👎🏼 Stop apologising.
👎🏼 Stop panicking every time someone says “Can you just…”

You do not need to say yes to everything to be good at your job.

🗓 One day people will recommend you in rooms you are not even in yet. That part will never stop feeling strange.
🗓 You will sit in training rooms watching managers suddenly understand why their teams react the way they do. You’ll embrace those lightbulb moments.
🗓 You will have conversations with people carrying more pressure than anyone around them realises. Your empathy will support them more than you know.
🗓 You will learn that management training is rarely about policies, slides, or theories. It is about confidence.

You are also going to learn that running a business can feel lonely, even when things are going well.

There will be:
🕐 Moments where you question yourself completely. Imposter syndrome, enter stage left!
🕐 Moments where work dries up. This won’t last forever, dig deep and carry on!
🕐 Moments where you think about packing it all in and getting a job at Tesco….

Do not.

1️⃣ 0️⃣ Ten years from now you will still care about the work. That matters more than you realise.

Also, one final thing.

Find your people earlier. Everything gets easier after that.

Trust me on that one.

This months blog is slightly premature!June 2026 marks 10 years of Surge Ahead.  🍾 Obligatory birthday post will follow ...
03/06/2026

This months blog is slightly premature!

June 2026 marks 10 years of Surge Ahead. 🍾

Obligatory birthday post will follow on the relevant day! 🍵

However June's blog is a reflection of the things I have learnt in the last 10 years.

Enjoy ☕️

♪ This one is a tale as old as time.  If I had a pound for every time I have heard this tale from a new client seeking m...
27/05/2026

♪ This one is a tale as old as time.

If I had a pound for every time I have heard this tale from a new client seeking management development training for those ‘accidental managers’ I would now be sitting on a beach in Fiji!

I once joined a team where the managers were all lovely, but untrained.

They’d worked their way up. They had once been great waiters, chefs, housekeeping assistants, receptionists, spa assistants, gardeners, maintenance assistants and kept getting promoted until they were heads of department, responsible for large teams.

The problem? No one had been trained in how to manage people.

The impact was clear:

☹ Teams lacked direction and motivation
☹ Communication was inconsistent
☹ Mistakes weren’t addressed constructively
☹ Under performance was not dealt with
☹ Service was being impacted
☹ Stress levels were high for everyone

So we introduced practical training and support:

✔️ Workshops on giving feedback and holding difficult conversations
✔️ SMART goal setting and performance management
✔️ Coaching on delegation, accountability, and motivation
✔️ Ongoing mentoring for confidence and decision making

The result?

🙂 Managers became more confident
🙂 Teams felt supported and understood
🙂 Performance, service and morale improved

Technical skills don’t automatically make a good manager.

✔️Training, guidance, and support do.

❓Have you ever seen great individual performers struggle when promoted into management?

The day everything went wrong…A guest’s car was stolen.Not just that, the car keys were stolen whilst in our possession!...
20/05/2026

The day everything went wrong…

A guest’s car was stolen.

Not just that, the car keys were stolen whilst in our possession!

Not directly anyone’s fault, but the usual lax procedures finally caught up with us and a member of my team was the last one to have the keys.

The receptionist called me on the radio as the aggrieved guest shouted in reception.

Chaos everywhere.

That day I:

🕘Sat with the police, the distressed guest and a very sorry team member
🕙 Looked after the guest and his young family
🕒 Organised a taxi to get them back to London
🕔 Supported the team member involved

It was a long, exhausting day.

But what it taught me about leadership was clear:

✔️ The importance of staying calm under pressure. Panic never helps anyone
✔️ Take ownership, even when it’s not your fault
✔️ Support your team. Mistakes are opportunities to learn, not shame
✔️ Look after people first, systems second, empathy matters
✔️ Then review and adjust systems to ensure mistakes aren’t repeated

Leadership isn’t about avoiding crises.

It’s about how you respond when everything goes wrong.

❓ What’s the hardest situation you’ve had to lead through, and what did it teach you?

What working in hospitality taught me about people…Especially working in luxury hospitality.When people are paying more,...
13/05/2026

What working in hospitality taught me about people…

Especially working in luxury hospitality.

When people are paying more, expectations are higher.

Service matters more.
Detail matters more.

And sometimes, behaviour changes too.

I’ve seen guests be incredibly kind and appreciative.

And others, including a few famous faces, behave in ways you wouldn’t expect.

Demanding. Dismissive. At times, downright disrespectful and rude.

Because they could.

But what always stood out to me wasn’t the guests.

It was the team.

🙂 The commitment.
🙂 The resilience.
🙂 The pride in what they do.

Long hours.
Fast pace.
Constant pressure to deliver, no matter what kind of behaviour they were met with.

And this is what I learned about a team:

The difference in performance rarely came down to capability alone.

It came down to environment.

When the culture was positive
When managers were present
When people felt supported

You saw it instantly.

🙂 More energy.
🙂 Better teamwork.
🙂 Higher standards.
🙂 Genuine care for the guest experience.

Same people. Same demands. Completely different results.

Because how people feel at work shows up in how they perform.

It’s easy to focus on the customer experience.

However, focussing on the team dynamic and culture will bring more natural results.

❓What have you seen make the biggest difference to how a team performs?

The first Tuesday of May, signifies Surge Ahead blog day!Longer, sunnier days, signal happier souls in the workplace.In ...
06/05/2026

The first Tuesday of May, signifies Surge Ahead blog day!

Longer, sunnier days, signal happier souls in the workplace.

In last months blogs we looked at the biggest mistakes new managers make, and how to fix them.

This month, we are going to delve deeper into the reason why new managers make these mistakes. Spoiler alert, its usually not a lack of competence.

Enjoy!

The moment a team really clicked…I worked on a ship as a Maitre d’ in a speciality Italian restaurant.  A completely mul...
29/04/2026

The moment a team really clicked…

I worked on a ship as a Maitre d’ in a speciality Italian restaurant.

A completely multi-cultural team.
My colleagues were from India, Romania, Philippines, Thailand.

They called me “Miss Lucy” or “Ma’am” which never quite sat comfortably, but it was part of the culture on board.

The hours were long.
Breakfast, lunch and dinner.
Seven days a week, for 6-9 months with the occasional meal shift off if you were lucky.

And the environment?
Structured. Rule heavy.
Management was fear led.

On top of that, I was both British and female, which wasn’t the norm in food & beverage at the time.

The team mostly worked as individuals.
Heads down. Get through the shift. Don’t get it wrong.

There wasn’t much trust. Or connection.

So I focused on one thing, bringing them together.

We started small.
Pre-shift briefings that weren’t just about targets, but about the day ahead.
Learning how each person liked to communicate.
Encouraging them to support each other, not compete.
Creating moments of lightness in very long days.
Showing them they could still provide outstanding service and have fun!

And slowly, something shifted.

🙂 They started helping each other without being asked.
🙂 Communicating more.
🙂 Laughing more.
🙂 Taking pride, not just in their own role, but in the team.

Service felt different. Energy felt different.

We hadn’t changed the workload.

We’d changed how it felt to work together.

Same people. Same pressure.

But finally, one team.

Teams don’t just ‘click’

They’re created.

❓What’s one thing you’ve done that helped bring a team together?

When I took over a team as manager in a busy restaurant, the atmosphere was… tough.I inherited:☹ Low morale☹ Constant co...
22/04/2026

When I took over a team as manager in a busy restaurant, the atmosphere was… tough.

I inherited:

☹ Low morale
☹ Constant complaints
☹ A lot of negativity between team members
☹ High sickness absence

It would have been easy to label it as a “difficult team”

But the reality? They’d been left without support for a long time.

So I didn’t start with big changes. I started small.

🙂 We introduced weekly team huddles so everyone had a voice.
🙂 I reiterated that if they had concerns or problems to talk to me, not each other.
🙂 I made it clear my door was always open and meant it.
🙂 We brought in simple recognition, praising great service in the moment.
🙂 I spent time on the floor with them, not in the office.
🙂 And we got really clear on expectations so there was less frustration and guesswork.

Nothing complicated. Just consistent.

Slowly, things shifted.

👍 The negativity eased.
👍 People started backing each other.
👍 Energy improved.
👍 Attendance got better.
👍 And performance followed.

Same team. Different environment. Absolutely no rocket science!

It reminds us that behaviour is often a reflection of leadership and culture, not attitude.

❓What’s one small change you’ve made that had a bigger impact than you expected?

A manager I’ll never forget…..I often use this example in my management development sessions.Not the best manager I work...
15/04/2026

A manager I’ll never forget…..

I often use this example in my management development sessions.

Not the best manager I worked for.

The one I learned the most from. The one I learned how not to do it from!

☹ No one could ever quite please them
☹ Standards were unrealistic
☹ The environment felt tense
☹ They ruled with fear

They gave the impression they were the only one working hard, when in reality, they were rarely seen working at all. Present, yes, but not doing very much!

☹ People felt constantly on edge
☹ Afraid to make mistakes
☹ Even more afraid to admit them

And if you tried to raise concerns? It was shut down quickly.

There was no conversation. No support. No trust.

In the end, I left.

There didn’t feel like another option.

But what I realised several years later was that experience shaped the kind of manager I never wanted to be.

It taught me:

🙂 High standards mean nothing without support and guidance
🙂 Fear doesn’t drive performance, it hides problems
🙂 If people can’t speak up, you’re missing what really matters

We often focus on learning from great leaders.

But some of the most powerful lessons come from the difficult ones.

❓When you think about your own experience, what did a bad manager teach you?

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