Keppel&Co

27/06/2024

The world's feeling a whole lot more Georgian today. 😀

ჩვენ საუკეთესო ფორმაში ვართ!!!!!

2-0!!!!!!

22/06/2024

🇬🇪 ⚽!

17/06/2024

Running a few ideas up the flagpole

The components of a redefined value system. Regenerative value - embracing head and heart. Where brand and sustainability strategy meet.

04/06/2024

Decarbonisation is dentist. But nature is not.

Treating nature uplift as wealth creation would be transformative - a key component in redefining what we mean by value.

Putting a value on nature - specifically nature uplift as a welath creating activity - is transformative. A key pillar of value redefined .

30/05/2024

More on how brand strategists might just save the planet if they get to grips with sustainability.

Brand world 'gets' value in a way that's highly relevant now. Redefining what we mean by 'growth' means redefining value. Finding ways to prosper that are good for the planet. Less stuff, more prosperity.

Some thoughts on how 'identity' might form part of that redefinition of value.

Combining brand and sustainability points to a planet friendly form of value creation. Identity - with places, with people.

20/05/2024

Fast fashion.....

A commercial promotes a fast fashion company from China.Saturday Night Live. Stream now on Peacock: https://pck.tv/3n1IyzKSubscribe to SNL: https://goo.gl/tU...

08/05/2024

Redefining value - how brand strategy might have a role to play in fixing the planet. Brand and sustainability don't normally mix well - but translating an intuitive intangible sense of value into an economic model might just save the planet. And that's what brand strategy - at its best - can bring.

https://www.keppelandco.com/post/origin-value-or-can-brand-strategy-fix-the-planet

08/05/2024

A strategy to move away from business growth dependent on extraction. For my whole life growth has meant 'more volume' - but redefining what we mean by value might help fix the planet.

To fix the planet we need a new value system. More from less. This is where brand strategy and sustainability intersect.