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Exalt IP Here to help entrepreneurs navigate their IP successfully, effectively and with a clear understanding of costs, risks and upside value.

See www.exaltip.com

Business Intellectual Property
IP Strategy
Developing value from your IP My goal is to make IP more accessible, effective, budget-wise and easily consumed for entrepreneurs. Too many know too little about IP and only act when it the dark clouds have already fallen.

Here's my 2024 LinkedIn Rewind𝗧𝗥𝗔𝗗𝗘 𝗦𝗘𝗖𝗥𝗘𝗧𝗦 𝗔𝗥𝗘 𝗡𝗢𝗪 𝗬𝗢𝗨𝗥 𝗠𝗢𝗦𝗧 𝗩𝗔𝗟𝗨𝗔𝗕𝗟𝗘 𝗜𝗣 𝗔𝗦𝗦𝗘𝗧WHY?• $605M awarded for stolen renewable ...
19/12/2024

Here's my 2024 LinkedIn Rewind

𝗧𝗥𝗔𝗗𝗘 𝗦𝗘𝗖𝗥𝗘𝗧𝗦 𝗔𝗥𝗘 𝗡𝗢𝗪 𝗬𝗢𝗨𝗥 𝗠𝗢𝗦𝗧 𝗩𝗔𝗟𝗨𝗔𝗕𝗟𝗘 𝗜𝗣 𝗔𝗦𝗦𝗘𝗧

WHY?
• $605M awarded for stolen renewable fuels algorithm
• $452M damages for medical device trade secrets theft
• $72M Boeing case showed why documenting matters
• Non-compete agreements being banned globally
• AI making information more vulnerable than ever

THE REALITY:
Most businesses don't know what trade secrets they have until they lose them. You can't protect what you haven't identified.

MAJOR SHIFTS IN 2024:
• Launched Trade Secrets Hub to help businesses protect their crown jewels
• Delivered keynotes/workshops across UK and Europe
• Named in IAM Strategy 300 for 15th consecutive year

THREE POSTS THAT RESONATED:

𝗪𝗵𝗲𝗿𝗲'𝘀 𝗧𝗵𝗲 𝗜𝗣 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻?
"The average 11-year-old in China knows more about IP than PhD students in the UK"
https://www.linkedin.com/feed/update/urn:li:activity:7164171446624190466/

𝗧𝗿𝗮𝗱𝗲 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗧𝗵𝗲𝗳𝘁 𝗜𝘀 𝗦𝗼𝗮𝗿𝗶𝗻𝗴
"Three in ten employees plan to leave in the next year. What is your risk exposure?"
https://www.linkedin.com/feed/update/urn:li:activity:7154015192148832256/

𝗟𝗼𝗻𝗱𝗼𝗻 𝗜𝘀 𝗕𝘂𝘇𝘇𝗶𝗻𝗴
"Thursday is the new Friday"
https://www.linkedin.com/feed/update/urn:li:activity:7154015192148832256/

PERSONAL HIGHLIGHT:
Watching my daughter receive her Gold Duke of Edinburgh Award at Buckingham Palace. Sometimes the most valuable achievements come through steady progress - just like building an IP strategy that works.

LOOKING AHEAD TO 2025:
• More companies will lose trade secrets, including to AI reconstruction
• Non-competes will continue weakening globally
• The need for practical IP protection aligned with business objectives will grow

Do you know what trade secrets drive value in your business? Time to find out.

Get in touch to learn how: [email protected]

--

Get your 2024 LinkedIn Rewind at https://coauthor.studio/rewind

The Heart of Your Business: Protecting What Makes You UniqueImagine pouring your heart and soul into building something ...
18/12/2024

The Heart of Your Business: Protecting What Makes You Unique

Imagine pouring your heart and soul into building something special. The late nights, the unwavering dedication, the innovative spark that sets you apart – it's all woven into the fabric of your business.

Your trade secrets are the lifeblood of this creation. They're the secret ingredient, the unique formulas, the ingenious processes that give you a competitive edge. They're the reason customers choose you, the foundation upon which you've built your dreams.

Losing these secrets would be like losing a part of yourself. It would jeopardize everything you've worked for, leaving you vulnerable and exposed.

Don't let that happen. Protect your trade secrets, safeguard your passion, and preserve the heart of your business.

Whether you're an entrepreneur, head of R&D, innovation manager, or anyone in business or technology, this webinar will provide you with the knowledge and tools to effectively protect your company's most valuable information.

To register for the webinar Thursday 19th December at 1:30pm UK:
975dae76-c130-45aa-8eda-448fb7576e71@393f3479-3955-4911-8d35-fc1770023555" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/975dae76-c130-45aa-8eda-448fb7576e71@393f3479-3955-4911-8d35-fc1770023555

Leading businesses are using new strategies to protect innovation and competitive advantage.Whether you're an entreprene...
17/12/2024

Leading businesses are using new strategies to protect innovation and competitive advantage.

Whether you're an entrepreneur, head of R&D, innovation manager, or anyone in business or technology, this webinar will provide you with the knowledge and tools to effectively protect your company's most valuable information.

Whilst patents often steal the spotlight for protecting innovation, trade secrets offer a powerful and flexible alternative. In addition, trade secrets are important tools for protecting valuable commercial information and competitive edge.

This session will cover strategic advantages of trade secrets including:

• What Is a Trade Secret?
• Why Trade Secrets are the Fastest Growing IP right
• Identifying and Securing Your Trade Secrets – you can’t protect what you don’t know
• The Insider Risk to your Trade Secrets
• Recent Legal Cases

To register for the webinar Thursday 19th December at 1:30pm UK:
975dae76-c130-45aa-8eda-448fb7576e71@393f3479-3955-4911-8d35-fc1770023555" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/975dae76-c130-45aa-8eda-448fb7576e71@393f3479-3955-4911-8d35-fc1770023555

Firms poach people from others to bring lucrative clients across.How do Trade Secrets Help?Deloitte sues partners over a...
16/12/2024

Firms poach people from others to bring lucrative clients across.

How do Trade Secrets Help?

Deloitte sues partners over alleged plot to jump ship

The big four firm is suing three partners, who it claims passed business secrets to a rival.

They are accused of leaking client secrets to a competitor, as they downloaded swathes of internal data they intended to pass to the other company.

Trade Secret programmes do not just protect inventions, they protect commercial secrets like these as well.

The thing is you cannot put trade secret programmes in place after your secrets (and people) have jumped ship you have to do it (well) in advance.

Want to learn more join me on the webinar.
975dae76-c130-45aa-8eda-448fb7576e71@393f3479-3955-4911-8d35-fc1770023555" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/975dae76-c130-45aa-8eda-448fb7576e71@393f3479-3955-4911-8d35-fc1770023555

Beyond Patents: The Power of Trade Secrets in Competitive Markets. Business has never been as fast paced and competitive...
12/12/2024

Beyond Patents: The Power of Trade Secrets in Competitive Markets.

Business has never been as fast paced and competitive.
Leading businesses are using new strategies to protect innovation and competitive advantage.

Whether you're a business owner, head of R&D, or innovation manager, this webinar will provide you with the knowledge and tools to effectively protect your company's most valuable information.

Whilst patents often steal the spotlight for protecting innovation, trade secrets offer a powerful and flexible alternative. In addition, trade secrets are important tools for protecting valuable commercial information and competitive edge.

This session will cover strategic advantages of trade secrets including:

• What Is a Trade Secret?
• Why Trade Secrets are the Fastest Growing IP right
• Identifying and Securing Your Trade Secrets – you can’t protect what you don’t know
• The Insider Risk to your Trade Secrets
• Recent Legal Cases

To register for the webinar Thursday 19th December at 1:30pm UK:

975dae76-c130-45aa-8eda-448fb7576e71@393f3479-3955-4911-8d35-fc1770023555" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/975dae76-c130-45aa-8eda-448fb7576e71@393f3479-3955-4911-8d35-fc1770023555

London IP Week 2025 - always a good event. Very pleased to have the opportunity to attend LIPW on Wednesday and Thursday...
09/12/2024

London IP Week 2025 - always a good event.

Very pleased to have the opportunity to attend LIPW on Wednesday and Thursday this week.

The two highly relevant conference themes are i) AI in the IP Landscape and ii) Innovate & Protect.

I will be on a panel with the brilliant Timo (warming by the fire) as we discuss Anaqua, acquisitions and implications for IP Management.

I look forward to good sessions and great discussions.

𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗧𝗿𝗮𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗲𝗱 𝗪𝗶𝘁𝗵 𝗧𝗿𝗮𝗱𝗲 𝗦𝗲𝗰𝗿𝗲𝘁𝘀Hedge funds Millennium and Jane Street settled on the theft of ...
09/12/2024

𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗧𝗿𝗮𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗲𝗱 𝗪𝗶𝘁𝗵 𝗧𝗿𝗮𝗱𝗲 𝗦𝗲𝗰𝗿𝗲𝘁𝘀

Hedge funds Millennium and Jane Street settled on the theft of a trading strategy when two traders left one to join the other.

It turned out the trading strategy was worth $1bn a year in profit to Jane Street, hence the case.

Ryan Baker, an intellectual property lawyer in LA, said the law “contemplates formulas, methods or processes as trade secrets,” so is broad enough to cover trading strategies.

Baker said: 𝗧𝗵𝗲 𝗸𝗲𝘆 𝗶𝘀 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝗵𝗼𝗹𝗱𝘀 “i𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝘃𝗮𝗹𝘂𝗲 𝗳𝗿𝗼𝗺 𝗻𝗼𝘁 𝗯𝗲𝗶𝗻𝗴 𝗸𝗻𝗼𝘄𝗻” 𝗮𝗻𝗱 𝗶𝘀 𝗯𝗲𝗶𝗻𝗴 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗲𝗱 𝗯𝘆 𝗿𝗲𝗮𝘀𝗼𝗻𝗮𝗯𝗹𝗲 𝗲𝗳𝗳𝗼𝗿𝘁𝘀.

𝗪𝗵𝗮𝘁 𝗗𝗼 𝗬𝗼𝘂 𝗛𝗮𝘃𝗲 𝗪𝗼𝗿𝘁𝗵 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝗪𝗼𝗿𝘁𝗵 𝗧𝗿𝗮𝗱𝗲 𝗦𝗲𝗰𝗿𝗲𝘁𝘀?

𝟰𝟱𝟮𝗺 𝗥𝗲𝗮𝘀𝗼𝗻𝘀 𝗪𝗵𝘆 𝗧𝗿𝗮𝗱𝗲 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗔𝗿𝗲 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀Four key employees leave the business to join a competitor takin...
06/12/2024

𝟰𝟱𝟮𝗺 𝗥𝗲𝗮𝘀𝗼𝗻𝘀 𝗪𝗵𝘆 𝗧𝗿𝗮𝗱𝗲 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗔𝗿𝗲 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗙𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀

Four key employees leave the business to join a competitor taking valuable information with them.

A decade later the largest medical devices company approaches the other company to buy them. Only then did Insulet act with a trade secrets misappropriation case and temporary injunction.

The net result was $452m in damages.

The jury awarded Insulet $170 million in compensatory damages and an additional $282 million in damages for the willful and malicious misappropriation by EOFlow.

Professional trade secret management has a good ROI.

𝗥𝗶𝘀𝗸 𝗧𝗼 𝗕𝗮𝗻𝗸 𝗧𝗿𝗮𝗱𝗲 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗪𝗶𝘁𝗵 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗠𝗼𝗯𝗶𝗹𝗶𝘁𝘆Everyone can move jobs just not with pockets stuffed with valuable info...
05/12/2024

𝗥𝗶𝘀𝗸 𝗧𝗼 𝗕𝗮𝗻𝗸 𝗧𝗿𝗮𝗱𝗲 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗪𝗶𝘁𝗵 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗠𝗼𝗯𝗶𝗹𝗶𝘁𝘆

Everyone can move jobs just not with pockets stuffed with valuable information.

‘H𝗲𝘆 𝗜’𝘃𝗲 𝗷𝘂𝘀𝘁 𝗺𝗼𝘃𝗲𝗱 𝘁𝗼 𝗮 𝗻𝗲𝘄 𝗯𝗮𝗻𝗸 𝗮𝗻𝗱 𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗰𝗮𝗻 𝗱𝗼 𝗳𝗼𝗿 𝘆𝗼𝘂, 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗮𝘀 ……..𝘆𝗼𝘂 𝗵𝗼𝗹𝗱 𝗮 𝗵𝗶𝗴𝗵 𝗰𝗮𝘀𝗵 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 / 𝗼𝗿 𝘆𝗼𝘂 𝘀𝗮𝘃𝗶𝗻𝗴𝘀 𝗮𝗿𝗲 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗺𝗮𝘁𝘂𝗿𝗶𝘁𝘆’…………..!

‘𝗛𝗮𝗻𝗴 𝗼𝗻 𝗜 𝗮𝗺 𝗻𝗼𝘁 𝘀𝘂𝗿𝗲 𝗜 𝘄𝗮𝗻𝘁 𝘆𝗼𝘂𝗿 𝗻𝗲𝘄 𝗯𝗮𝗻𝗸 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻!’

Oops!

Citibank have accused a couple of bankers who left to join the Bank of Montreal of doing just that.

They are claiming this information is a trade secret and is therefore not available for the departing bankers to use to the benefit of their new employer.

Citi's lawsuit accused the bankers of engaging in "highly unusual activity" by searching for information related to his clients on Citi's computer system two days before the bankers gave notice of their resignation in July. They then allegedly used the information to try to persuade a Citi client to change banks, the lawsuit said.

We wait to see how this plays out.

In some way the case will depend on the quality of the trade secrets programme within Citibank, whether the information was ‘marked’ as trade secrets, whether their contracts defended trade secrets and whether they were trained to realise the importance of this information.

𝗛𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗽𝗿𝗲𝗽𝗮𝗿𝗲 𝘁𝗼 𝗱𝗲𝗳𝗲𝗻𝗱 𝘆𝗼𝘂𝗿 𝘁𝗿𝗮𝗱𝗲 𝘀𝗲𝗰𝗿𝗲𝘁𝘀 (𝗮𝗻𝗱/𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀) 𝗶𝗻 𝗮 𝘁𝗿𝗮𝗱𝗲 𝘀𝗲𝗰𝗿𝗲𝘁𝘀 𝗰𝗮𝘀𝗲?

Maximizing Innovation: How IP Audits Can Drive Business GrowthThat new code was a game changer. Thank fully before we re...
03/12/2024

Maximizing Innovation: How IP Audits Can Drive Business Growth

That new code was a game changer.

Thank fully before we released it, we did an IP Audit to identify the best way to protect it.

We improved protection with intellectual property rights, especially trade secrets, copyright and designs. We clarified how other products supported it and likewise reaffirmed how they were protected. We made sure all our team understood the importance of this code and that it was level 1 (the highest level of secrecy). We ensured our contracts protected our rights with our collaboration partner. We developed the digital brand aspects and set in train the trademark applications. Finally we assessed certain areas that might be patentable and explored the landscape to identify how we might draft our patents.

Better IP Builds Better Business

Time to find out how IP Audits can drive your business growth?

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