28/11/2025
Playing with AI while on a train ride to Sligo. Always wondered why these new ketchup bottle are always stored ‘upside down’ in store and in people’s fridges…I think it has to do with the legacy filling process at the factory in the line they did not want invest in changing.. They, probably need to fill with gravity through the cap area…and assuming the ketchup is hot when filled creating a vacuum as it cools….i still consider it a design fail as storing it this way ruins the illusion of ‘right way up.”’…i wonder how much design intent is lost due to an ignorance in manufacturing process?