18/08/2026
We recently decided to add a couple of kittens to the family.
Like most people, we started looking in the obvious places before stumbling across an independent cat and kitten rescue run by Yvonne from her own home.
We went along to meet the kittens and it got me thinking about something I spend much of my professional life talking about:
Cash flow.
In business, we recognise the warning signs. Rising costs. Slower payments. Falling margins. Unexpected bills. More cash going out than coming in.
And usually, we have options.
Cut costs. Delay investment. Improve collections. Increase sales. Renegotiate with suppliers. Borrow. Restructure.
There is normally a lever somewhere that can be pulled. But what happens when you run an animal rescue? What happens when the unexpected cost isn't a broken laptop or an overdue customer account? What happens when it's a sick kitten?
The small adoption fees Yvonne receives largely disappear straight back into vaccinations, microchipping, neutering/spaying and veterinary treatment.
There is no predictable monthly revenue.
But there is a very predictable outflow.
Food. Litter. Medication. Vet bills. Heating. Emergency treatment. And the animals keep arriving.
In business, when the numbers stop working, eventually somebody makes a commercial decision.
But when the "cost" in front of you has a heartbeat, where do you draw the line?
The mother of the kittens we're adopting was abandoned with six kittens. Sadly, all have been suffering from cat flu and last night one of them didn't make it.
Yet today, the others still need feeding, treatment and veterinary care.
That really struck me.
This is an organisation almost permanently under financial pressure, yet it cannot simply reduce demand, improve margins or decide that this month's "customers" are too expensive.
It is a business model powered largely by somebody refusing to stop caring.
I'm delighted to say we're hopefully adopting two kittens at the beginning of October. The little lady in the photo is one of them, with her future partner in crime hopefully joining her, and us.
Perhaps those of us who spend our working lives talking about cash flow, working capital, efficiency and financial performance can occasionally spare a thought for organisations where the most important KPI is simply:
How many can we save?
If this has struck a chord, I've put the rescue's GoFundMe link below. Even a small donation helps towards food, medication and veterinary bills.
https://gofund.me/c0e666f06
And on a happier note, this little lady still needs a name.
What should we call her?
🐾 Pippa
🐾 Flump
🐾 Nala
🐾 Willow
🐾 Fudge
🐾 Something else?
Suggestions and comments in the chat 👇