Remarkable Practice

Remarkable Practice Through remarkable marketing accountants can achieve remarkable results - we help accountants to become remarkable! You don’t do it, it would be daft.

Why would you want your firm to be remarkable? Because…

…if your firm was ‘worthy of notice’ (the Oxford English dictionary definition of remarkable) you’d either be brilliant at what you do or appalling at it. Playing at being ‘Joe Average’ does not get you noticed. For example:

When did you last rush back from a meal at a pub and rave on to your neighbour about how absolutely average your meal

was, or the service was? Not surprisingly your customers don’t do it after experiencing your accountancy services – unless their experience was either exceptional or appalling. Now here’s the rub…

We think a remarkable practice is a growing practice (growing profits that is). And adding new high-value clients is one way of achieving this. And from our experience of working with accountancy practices most new clients of value have been recommended by someone. A client or a contact. It follows then that you can increase this flow of new business (and improve your profitability) by becoming more and more worthy of notice, by becoming more and more remarkable. The essence of being remarkable is simple:

Exceed your promises

If you don’t exceed your promises then you’ll have disappointed clients. They will not promote you positively – quite the opposite. They may even opt to leave for another accountancy firm. Don’t promote what you can’t promise – Don’t promise what you can’t deliver…

A simple concept that is easy to say harder to implement. There’s help at hand…

‘Remarkable Practice’ helps a handful of accountancy firms each year become more and more remarkable. You can do these things and become worthy of notice when…

1. You build the team, the processes and the systems that enable you to deliver ‘remarkably’ well on your core services

2. You create and develop the core marketing message for each and every service offer at your firm – including the catch-all message for your firm

3. You capture success stories from within your network of clients about how your firm and your services supported their success

4. You build a proactive marketing programme around your stories that clearly demonstrates that your promises are real and make a real difference

5. And, of course, you exceed your promises! Don’t be surprised when, over time, this differentiates your firm in the minds of your clients and prospective clients. And don’t be surprised when this delivers the sustainable growth and sustainable success you want for your firm. You might then be happy to call your firm a ‘remarkable practice’. To find out more about working with Remarkable Practice email [email protected] describing your firm as it is now and what you want it to be ideally like in 2 years time. Alternatively if you want to book a call with Paul email [email protected] to set one up. You can look at some of our remarkable innovations for marketing accountancy practices at…

1. ‘Bamboo Marketing For Accountants’ – the route map to marketing success for accountants in practice

2. ‘WHAT’S POSSIBLE in your business’ – cultivating a greater flow of new clients for your accountancy firm through profitable word-of-mouth…

And let’s get LinkedIn http://www.linkedin.com/in/paulshrimpling

18/06/2024

Testing this post

22/05/2023

In this review, you will hear Paul Shrimpling share the highlights of a fascinating discussion with Sharon Hirsch of Argus Accounting on the challenges of starting an accountancy firm just after the start of a global pandemic and how KPIs have kept her and her team focused on delivering real value to their clients.



Listen to the podcast here: https://lnkd.in/ezbuRHZT

26/04/2023

In this review, Paul Shrimpling shares the highlights of a fascinating discussion with Sam Edwards of Strategy&.

Sam talks about the principles, processes and strategies that a firm should follow if it is preparing to be taken over or bought, or if there is another partner joining. Sam has a wealth of experience in this space as he has recently been involved in 12 deals involving private equity firms buying into accountancy firms.

He discusses the constraints, the KPIs, a value creation strategy and the importance of team involvement. It’s a great discussion, and you can listen here: https://lnkd.in/dJcAZqx6

06/04/2023

When it comes to your conversations, how do you make the shift from a discussion that is only to one that is compliance plus advisory, and how do you give your team the confidence to have this kind of dialogue with clients and to charge more for their time?

This is part two of the Humanise the Numbers with Joe Sole of Sole Associates where he discusses the changes he's made to his pricing structure and how his team approach client conversations.

Listen to this podcast and let us know what you think! https://bit.ly/3Ki7PgM

13/03/2023

How do you, even if you are a sole practitioner, change the tone of the work in your firm so that you become increasingly valuable to your clients and so that your clients are willing to pay more money for what you do with them and for them?

In this podcast discussion with Michael Hemme of the Croydon-based accountancy firm MDH Accountants, you’ll hear Michael share what he’s doing to build what he calls “soft skills”.

Those human, conversational skills ultimately determine your true value in your clients’ hearts and minds, and Michael is wholeheartedly committed to building the knowledge and skills of his team so that they can have high-value conversations with his clients.

Give this podcast a listen and let us know what you think: https://bit.ly/3LjKQnM

As a business manager or business leader, you guide your firm every day, every week, every month.What would you say when...
08/03/2023

As a business manager or business leader, you guide your firm every day, every week, every month.

What would you say when asked about the purpose of your firm?

Capturing a clear description of your firm’s purpose is not easy, but it is a source of sustainable competitive advantage when you make it happen, so worth the effort.

Read this blog here: https://bit.ly/3l5bINg

22/02/2023

Don't you think it pays to have a clear picture about what your will look like in the future, say, in five years’ time?

Your firm of the future?

In this podcast discussion with Sian Lloyd FCCA ACA and Rebecca Johnson from the Cardiff-based firm Lewis Ballard Xeinadin Group, you'll hear them share how they’ve created a future-focused, advisory-focused, genuinely caring approach to running an accountancy practice, where there's a real human connection between the team and between the team and their clients.

Give this great a listen and let us know what you think: https://bit.ly/3m0pCQU

17/02/2023

There are a few landmark moments in the life and journey of every business, and we’ve experienced one of those at Remarkable Practice Ltd.

I'm proud to welcome Douglas Aitken as a fellow shareholder and director of the business and, because of that landmark moment, it feels appropriate that we bring Douglas onto the so that you have the opportunity to hear about some of the deep insights that he is acquiring by working with firms and leadership teams just like yours.

This podcast provides a framework for Douglas and me to chew the fat and unpack some joint insights which have had a profound impact on us, and which we think could do the same for you, enabling us all to transform the numbers that matter so that we can enjoy and feel pride in our work and achieve greater profit and capital value growth.

So if you are up for listening to Douglas and me having a little bit of conflict, uncovering and unpacking a few insights on how to build deeper, stronger connections with your team so that they stay with you and enable you to earn the right to recruit more high-quality people and more high-value clients, then this 60-minute podcast will be time well spent.

Listen to this podcast https://bit.ly/3KfunQE and let us know what you think.

Most firms of are working on the transition from being entirely compliance-oriented, to firms that are doing both comp...
07/02/2023

Most firms of are working on the transition from being entirely compliance-oriented, to firms that are doing both compliance and advisory.

Some firms have got a really healthy advisory part to their practices and have that compliance work taking place as well, but very few firms are advisory only.

Rob Boll in his firm of 30 people called Evoke Management Limited is dedicated entirely to advisory work. They use a framework and they use the word SCOPE to describe that framework.

Give this podcast a listen and let us know what you think! https://bit.ly/3I4rUXU

Would you, as a or of an accounting firm, sit up and listen to the UK General Manager of a corporate business to lea...
06/02/2023

Would you, as a or of an accounting firm, sit up and listen to the UK General Manager of a corporate business to learn how they’ve interacted with the firms serving them?

In this , you'll meet a qualified and experienced General Manager of a UK corporation, Gaye Prime of G&S Prime Business Solutions , and hear her discuss the relationships between business owner, business leader and accountant.

You’ll be able to see that if you are better at educating your and better at interpreting what’s going on in your from their perspective, you’re going to get deeper with your team members.

And the same approach would apply to your .

Listen to this podcast here: https://bit.ly/3H3YffR

06/02/2023

How can your firm make the shift from compliance only to compliance plus advisory, where advisory is generating significant, high-value fees from work that you and your team actually enjoy?

In this Humanise the Numbers podcast discussion with Joe Sole, Director of SOLE ASSOCIATES, you will hear him unpack some of the detail, not just on what he does, but on how he engages with his team and with his clients, so that he's creating a systemic, time-efficient approach to high-value client conversations.

Listen to the podcast via the link in the comments!

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