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Customer First Digital

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Customer First Digital

We work with start-up and established brands across all sectors to discover their digital opportunity.

12/10/2026

📊 Metric Monday - Affiliate Performance

September was a strong month for affiliate performance across our partners, with substantial growth on display! 🚀

📈 Month-on-Month (MoM): Our partners saw performance increase by +31.8%, compared to IMRG's +7.4% uplift.

📈 Year-on-Year (YoY): Performance was up +49.7% across our partners, ahead of IMRG's +1.0%.

These results highlight the continued strength of the affiliate channel, with our partners delivering impressive growth against both the previous month and the same period last year.

A great way to round off September! 👏

Let's keep pushing! 🎯

09/10/2026

Happy Friday! 👋

Another great week comes to an end, so here’s a look at what we’ve been up to at CFD!

🗣️ On Thursday, Dave headed to London, coming together with agency founders and leaders across affiliate marketing. The day was jam packed, with Dave making his podcast debut, alongside Jodie Carr from MG OMD and Ami from Webgains, covering the much maligned topic of Measurement, Attribution & Proving Value - The fight for marketing budgets in an ROI-first world. Watch this space for the launch of the podcast at the end of the year. Plus there was time for 3 roundtables, where agencies and the Webgains team shared both opportunities and challenges we're facing as we head into 2027. A big thanks to Webgains for the invite, Steph Brocken, for being a first class host of the podcast, and the team at SUPO who collaborated with Webgains on putting on this amazing event!

📊 The team has been reviewing and analysing September’s MoM and YoY performance across our partners, identifying opportunities, optimising campaigns and making data-led decisions to drive continued growth.

🤝 We’ve also been busy connecting with new publishers throughout the week! Attending at the Webgains Publisher Present meeting earlier this week, with several conversations lined up for next week as we continue to explore new opportunities for our partners before peak.

And that’s a wrap for this week! Have a great weekend, everyone. 🎉

02/10/2026

That’s a wrap on another week at CFD!

Here are this weeks highlights:

🏆 Dave and the Face the Future & Luxurious Look team came together to celebrate the successes of their brands at the 5th annual Beauty Awards.
Comedy, magic and plenty of awards made for a fantastic evening! 🎉
Well done to the Face the Future team for putting on another amazing event at Azotea Leeds, hosted by comedian Tiff Stevenson. 👏

Q4 is officially here! 🚀
With peak period upon us, the team have been busy managing, optimising and supporting our clients as we head into the busiest period of the year.

📊 The IMRG also provided some great insights into recent performance, as well as what we can expect from the build-up to Black Friday.

⚽️ And finally, good luck to Cherry Burton Rhinos who take on Bridlington this weekend!

That's all from us, see you next week!👋

29/09/2026

💭 It's Testimonial Tuesday 💭

We’re proud to be partnered with Health Service Discounts (AKA Join Network). They have helped to onboard and manage our partners for many years now.

Being a top publisher for many of our brands, it has been important to have a strong partnership and they are always there to share opportunities and help increase performance.

A big thank you to the team at Health Service Discounts for their continued support!😊

Read what they had to say about working with Customer First Digital...

25/09/2026

✨ Wrap Up the Week at CFD ✨

It’s Friday, and what a jam packed week it’s been at CFD! From Berlin to platform insights and a very special team send off, there’s been plenty happening. Here are a few highlights from the week 👇

🏆 European Affiliate Awards in Berlin
Dave jetted off to Berlin on Tuesday for the European Affiliate Awards. Unfortunately, we didn’t bring home the win this time, but a huge congratulations to all the winners! It was a fantastic experience, a great opportunity to catch up with familiar faces, make some new connections and celebrate some of the brilliant work happening across the affiliate industry.

💻 Webgains Lunch & Learn
Joe took us through the Webgains Global | B Corp platform this week with a brilliant Lunch & Learn session. It was a really insightful walkthrough and a great opportunity for the team to build our knowledge of the platform, ask questions and explore how we can make the most of it for our clients. Thanks Joe!

🍕 Pizza, presents & an exciting new arrival!
Dave treated the team to Domino's’s as we marked Ben’s last day in the office for a little while before he prepares to become a dad for the first time! We also presented Ben with some gifts for the baby to send him off in style. Good luck Ben, we’re all incredibly excited for you and can’t wait to hear the happy news! 👶🍼

Another busy week wrapped up at CFD. Have a brilliant weekend everyone!

18/09/2026

That’s a wrap on another week at Customer First Digital!😀

📞It’s been another busy one, with calls across the week with both our new partners and some exciting potential partners. Keep an eye out for what’s to come.👀

🏆️Dave has been preparing for the European Affiliate Awards, taking place on Monday 21st, and will be there from 1pm. If you’re attending, be sure to book in a session with him!

💻️Our Affilifest North 2026 blog also went live this week, recapping the event, sharing some of our key takeaways and looking at what’s next for CFD.
Be sure to check it out: 👉️https://buff.ly/ASMk1xG

💭Mark, from Face the Future, delivered an interactive training session with the FTF management team yesterday, focusing on strategic decision-making.📊

⚽️Also, good luck to the Cherry Burton Rhinos for their home game this weekend against Hessle Rangers Aces!

And that’s all from us this week, have a great weekend!👋

14/09/2026

📊 It’s Metric Monday 📊

We’re taking a look at our August YoY performance and how this compares to the wider market.

📈Our partner's affiliate performance saw +16.4% YoY growth for August.

📈Looking at overall performance across our partners, we saw +5.0% YoY growth.

📉IMRG's August data showed a -1.2% YoY decline across the wider market.

🚀A strong month of growth across our partners, let's continue to push for the remainder of September and Q4!

11/09/2026

You know what time it is...

Here are our highlights from another busy week at CFD:

🤝 Following on from last week's AWIN ThinkTank, our event and network appearances continued with Pre-Affilifest North event (hosted by the APMA and AAB) before Affilifest North on Thursday. Next up, a slight change of pace at the European Affiliate Awards on the 21st September!

📲 Publisher calls and meetings have stepped up with Q4 planning and peak conversations well underway.

🖥️ We're busy behind the scenes iterating our Affiliate Growth Calculator and making it even more informative for users. Don't forget, in as little as 2 minutes, we'll instantly calculate how much incremental revenue and cost savings your affiliate programme could generate by working with the team at Customer First Digital.

Have a great weekend! 🙌

10/09/2026

📍It’s a busy one in Manchester!

Yesterday, Dave attended the 'Pre' Affilifest North event, hosted by the APMA and AAB ahead of Affilifest North.

🤝A great evening of conversations around some of the biggest changes and trends shaping the affiliate industry.

And today, it’s time for Affilifest North!👋

Dave and Ben are both attending, so if you’re there, be sure say hello!

04/09/2026

Happy Friday! 👋

Although it’s been a shorter week, the team here at CFD have still been keeping very busy!

Here are a few of this week’s highlights:

🏆 We’re incredibly proud to have been shortlisted for Best Agency and Best Programme with Sunspel at the European Affiliate Awards 2026, we are looking forward to September 21st! 🤞

🚄 Ben headed down to London for AWIN ThinkTank at Corner Corner, catching up with plenty of people across the industry and taking in some great expert panels and discussions.

📊 The team have been busy finalising August monthly performance reporting, whilst looking ahead and planning for September and Q4 with our clients.

That’s all from us this week. Have a great weekend, everyone! 🙌

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HU170DS

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Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

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