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Helen Waite - Process By Design

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Helen Waite - Process By Design

Delivering end to end automated sales systems for established business owners entering their next growth stage.

Working with Go High Level, Funnel Sketchers, Mailerlite and CRM sales systems platforms

12/05/2026

Case Study: Nikki

As well as running her content writing agency, Nikki is a busy mum and she had tried many times to implement a CRM and build a landing page for newsletter sign-ups. But she’d never been happy with her own attempts and so she’d never actually got it done.

She really wanted this just taking off her hands and sorting out once and for all, so she could get on with running her business, but feel confident her own sales system was working in the background.

So, take it off her hands I did - and delivered a landing page for sign-ups, a branded template for the newsletter and set up of a new CRM.

Now soon to be welcoming her second child, she can rest easy that one job is off her to-do list and it will keep working for her even when she isn't.

That's what I give to busy business owners - relief that the task has been done properly and confidence it is working for them, without their input or worry.

If this is something you'd like help with too, then I have some availability for June and July and would love to have a chat about what I can take off your hands for you.

11/05/2026

In today's Monday Masterclass: Nobody wakes up thinking about your offer, so remind them.

I know you know this, but even your warmest leads are busy, distracted, and thinking about approximately eleventy billion other things.

It's not that they're not interested. They just forgot you exist for a little bit;

This is where an automated nurture sequence earns its keep. Not to be pushy, just to keep nudging them with something useful, on a regular basis, so that when they're finally ready to buy, you're the person they think of.

A simple nurture sequence might look like this:
- Week 1: something educational.
- Week 2: a story or example.
- Week 3: a myth bust or unpopular opinion.
- Week 4: a gentle nudge toward working with you.

Rinse and Repeat. Be consistent and you don't need to be in their face all the time. You just need to be in their inbox.

If you want some help with structuring your funnel with automated nurture sequences, then send me a DM now.

08/05/2026

Client Case Study: Katy

Already a successful business owner and mum to three, Katy still had the drive to help others. She wanted to share everything she had learnt in her first business, that ran at a profit from day one, with other new parents who wanted to swap the 9-5 for setting up their own business.

Her business model included a podcast, a newsletter, a course to guide new founders in setting up the right way, and a membership group for ongoing support and accountability.

All brilliant services, but none of them had been officially launched because what was holding Katy back was the lack of time to get the assets created and frankly a total lack of desire for wrangling with the tech platforms.

She knew it was better for her to invest in my help than try and get the work done on her own.

We talked about her priorities for the work and agreed a timeline.

After one month I had created the newsletter template and email automation and the bare bones of the landing page for the course.

By the end of month two, the course landing page, client portal and associated email automations were complete along with testing and problem solving to make sure it all worked seamlessly.

By the end of month three, I’d delivered everything including a new simple landing page for a lead magnet and the website that brought everything together.

Katy was able to launch her new business properly to her audience, safe in the knowledge it was all going to work seamlessly behind the scenes.

Does this sound like where you are right now? Let's have a chat and work out what your version of process in action looks like.

DM me or Comment ACTION below and I'll be right back in touch.

07/05/2026

Do you know how what revenue you're missing out on if you don't have a well mapped and fully optimised sales system?

My Sales System Snapshot Dashboard will show you in seconds what each download of your lead magnet could be worth to you per client.

Using industry standard metrics that are built in, I can demonstrate what conversion rates you can expect and what value that is to you in cold hard cash.

And if you only have part of the three part system in place, what revenue you're missing out on. Seeing that figure is quite an eye opener!

So if you don't have an automated sales system in place yet, or have the content but not the system - before you do anything else, you need to come and speak to me.

Don't leave money on the table! DM or comment SNAPSHOT now and I will get you booked in for a free call, where I will show youi the tool that will change everything.

06/05/2026

𝗡𝘂𝗿𝘁𝘂𝗿𝗲𝗱 𝗹𝗲𝗮𝗱𝘀 𝗺𝗮𝗸𝗲 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝟰𝟳% 𝗹𝗮𝗿𝗴𝗲𝗿 𝘁𝗵𝗮𝗻 𝗻𝗼𝗻-𝗻𝘂𝗿𝘁𝘂𝗿𝗲𝗱 𝗼𝗻𝗲𝘀.
(𝘚𝘰𝘶𝘳𝘤𝘦: 𝘖𝘯𝘭𝘪𝘯𝘦 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘐𝘯𝘴𝘵𝘪𝘵𝘶𝘵𝘦)

Now there's a stat for you!

So that email sequence you've been putting off building? It's not just converting more leads. It's converting bigger ones.

If that doesn't make you sit up and take notice, then I don't know what will.

DM me or Comment STAT and I'll be back in touch to book in a call to look at how we can get those kind of stats in your business.

04/05/2026

In today's Monday Masterclass I want to talk about referrals.

I love a referral as much as the next person. Who doesn't love a warm lead? It's a trusted recommendation, so job done? But they're not a strategy.

And they're completely outside your control. You can't turn them up when you need more income. You can't predict them. And you can't build a growth plan around something you have no influence over.

So what's the alternative?

I recommend a lead generation system with a lead magnet that attracts the right people, an opt-in page that captures their details, and a sequence that warms them up, without you having to wait for someone else to mention your name at the right moment.

It's simple, minimal effort and quick to set up.

And it's a reliable and predictable system you can control. Referrals top it up.

01/05/2026

By invite only....

Yesterday I was invited to attend the first Grow Plus Event for Women run by the brilliant Monika Czuj at The Grange (hosted brilliantly by Jennie as always)

The theme of the event was Releasing the Handbrake on Imposter Syndrome.

And as well as meeting some other wonderful like minded business owners, we spent time learning and reflecting on our own situations, did some problem solving with group coaching and one lucky person got to have a one-to-one hot seat coaching session too.

What a great and uplifting community Monika is building with Grow Plus. I was delighted to be a part of it and can't wait for the next one!

30/04/2026

Think of your customer journey as a relationship...

You wouldn't propose on a first date - yet so many businesses jump straight into this with their size 9's without so much as buying dinner first.

When you map your customer journey you are understanding:

- How your customers discover you
- What makes them trust you
- What information they need to make a decision
- How to nurture them along the way

I talk a lot about adding in automations to fill gaps in your customer journey, but it doesn't replace connection. It merely supports it. And the better your journey is designed, the more human your sales funnels feel.

Strategy first - Connection ALWAYS.

If you want to find out more about how I map a customer journey drop me a message and lets book in a call.

29/04/2026

If your follow ups rely on memory and good intentions - you're in the right place.

Why? Because I am going to give you something you don't even know you need...

When you automate any follow up within your sales process, you are definitely putting in place more opportunities for success, but the main thing you are getting?

Relief!

No more needing to remember who you said what to
No more trying to remember who needs contacting
No more wondering if they had any questions

When you shift from reactive to proactive, you stop chasing (them and your tail!).

It's one of the main things my clients tell me they get from working with me, and it's what I'm here to help you with too.

If that relief is what you're after, then drop me a message and let me help.

28/04/2026

... "She didn't just highlight the gaps that were costing me opportunities, more importantly she told me how she intends to close them"

As Amy discovered, when you work with me on mapping your customer journey, I am not just going to give you a report and leave you to it.

It's all part of the service to not only work out where the gaps might be losing you leads, but then plugging those gaps with tried and tested methods of implementing proper systems that guide your customers right through to purchase (and beyond!).

If you want some of this gap-filling action, drop me a message now.

27/04/2026

The Fortune Is In The Follow Up

I've heard that said many times, and today's Monday Masterclass is about what type of content to send.

Most people know that to send a follow up after a sales conversation is the right thing to do, but sending more than one email? Feels a bit icky, right?

Not if you are offering something of value. Here's a simple structure I suggest:

Email 1: recap what you discussed and what you can help with
Email 2: Share something useful relating to their problem
Email 3: A case study or result you're proud of
Email 4: A clear low pressure invitation to take the next step.

Set it up and let it take the ick out of the follow up, and help provide the fortune instead.

Address

Biggleswade

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://www.process-by-design.co.uk/

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