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Helen Waite - Process By Design

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Biggleswade
Helen Waite - Process By Design

Delivering end to end automated sales systems for established business owners entering their next growth stage.

Working with Go High Level, Funnel Sketchers, Mailerlite and CRM sales systems platforms

10/06/2026

One of my client's came to me recently because she was convinced her lead magnet wasn't working and she needed a new one.

When we looked at the data together, we saw that people were in fact downloading it. So it was doing its job - it was interesting and adding value. But there was no reason for them to take the next step. It was missing a follow-up nurture sequence, so people were just downloading it and going about their day.

When we ran her actual conversion rates and client values through my Revenue Leak Calculator, it showed immediately what that gap was costing her.

That figure really focussed her mind, and mine too! I knew the exact actions we needed to take to fix the problem. One email nurture sequence later and she began to see her conversion rates increase.

If you've got a lead magnet but you're not sure what's happening to the people who download it, or you've got part of the system in place but not all of it, DM me and let's talk about it - it might be a simpler fix than you think.

09/06/2026

Earlier today, I visited the Busy Networking Hitchin group.

It’s prop month and they didn’t disappoint. Our winner was with helpfully modelling the sparkly crown, like the queen she is!

I’m also very excited to share that from July, I’ll officially be taking over running this group as .whitworth steps away from networking for a while.

I can’t wait to get to know everyone better. Thanks for making me feel so welcome! 🫶🏻

If you’re a business owner in Hitchin or the surrounding areas, come and visit us. Message me to find out more.

08/06/2026

Why you shouldn't be DIY-ing your sales funnels...

If you need to be the figurehead and want to outsource, DM me now to have a chat about what this would look like.

06/06/2026

After a full day of business masterminding Bedford Swan Hotel this incredible group of power house business women celebrated my birthday with me.
We started out as colleagues and have become the best girl gang of genuine friends.
My head is a little delicate today but my heart is overflowing with gratitude and love for these ladies 😍

05/06/2026

Today is my birthday! I LOVE birthdays.. and this one is shaping up to be a good one.

First I will spend the day with my Mastermind ladies - the best business girl gang there is, and in every session we learn, we share, we brainstorm, we grow.

Then we are celebrating our day of successes (and another year round the sun for me) with cocktails and tapas.

I can't think of a better way to spend a Friday - especially this particular one!

Happy Birthday to me, and Happy Weekend to you! (deely boppers optional)

03/06/2026

You're being watched! 👀

Right now there are people watching you on socials and checking out your website. They like what they see, but they're not ready to take action yet. I call them stealth leads.

Those stealth leads are almost certainly doing the same with other people in your space. We all do it - we all research the market, right?

The key here is that whoever is the most visible and present when they finally decide to buy, is who they'll call. It's often not anything to do with who is better or more experienced - it's all about which person is right there, at the right time with the right information.

A well built sales system means that person is you. It captures the people who are interested but not ready, keeps them warm, builds their trust, and makes sure that when they do decide to buy, you're already in their mind.

One of my clients described it as having a silent sales team working in the background while she got on with running her business.

If your silent sales team isn't in place yet, let's talk. Drop me a message and we'll look at what that could mean for your pipeline.

01/06/2026

Is it just me, or does anyone else feel extra satisfied when the first of the month falls on the first day of the week?

I know I have OCD, and even for me this is taking it a bit far, but it feels tidy and organised.

I guess that's why I do what I do - process mapping and automated sales systems are alllllll about making things work properly and efficiently so your life is more tidy and organised!

29/05/2026

My niece Hannah is studying at Oxford, and last night we got to attend one of their formal dinners in the old dining hall — serious Harry Potter vibes.

There weren't any floating candlesticks or owls delivering post, but the experience was something special.

It was lovely to have a reason to dress up, soak up the history, and be part of a tradition that's been going for centuries.

It was an absolute pleasure to experience a little bit of it with her and I’m a super proud Auntie.

It's also a good reminder that the best experiences are designed, not accidental. Every detail has been thought about and it showed.

26/05/2026

Client Case Study: Jean

Jean knew she needed to start building her email list. She had an idea for a lead magnet and technically the expertise to create it, but unless she let her client deliverables slip, the task just kept falling down her priority list. So, she enlisted my help.

Following our initial scoping conversation, and once I received the content from Jean, it became clear that there was too much information to put into just one lead magnet - and it would give more value if it was split across two separate ones.

Not only were they each offering slightly different solutions for her audience, it gave Jean double the opportunity to gather leads.

Using her existing branding and style guide, I designed and built the two guides followed by the necessary landing page and opt in form to capture the leads and deliver the goods, and of course, followed by a nurture email sequence for each.

Jean went from having a small email list to having an active, growing one, with automated nurture sequences running in the background doing the follow-up work for her. The whole project was completed in around a month.

In her words: "I'm genuinely delighted to have this project ticked off my to-do list. Helen made everything feel easy, and the quality of her work has been outstanding."

if you've got content sitting on your to-do list that you keep meaning to get to, may I suggest you never will and you'd be better off letting me do it for you and cross it off the list once and for all. All it takes is a quick conversation.

DM me now - I have space for late July and would love to add you to the list.

22/05/2026

Happy Sunny Bank Holiday folks!

I am making full use of the gorgeous weather to do a bit of venue research for something new and special coming up.

I mean it would be rude not to sit outside with a drink at one or two places, no? It's WORK!

Address

Biggleswade

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://www.process-by-design.co.uk/

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