Helen Waite - Process By Design

11/09/2026

10/09/2026

Since Milo launched, I've had a few questions, so I thought I'd go through them here in case you might be thinking the same.

1) Is this just a generic AI output I can get myself?
No. Milo is built specifically around the customer journey mapping I do with my 1:1 clients. The output follows my specific prompts in line with this and is personalised to what you tell it about your business.

2) Does it replace working with me 1:1?
No. Milo was designed to be more accessible for business owners who aren't ready or aren't able to invest in a 1:1 session with me. Those sessions are more in depth and multi-layered considering everything from internal process to customer emotions.

3) Is it going to try and upsell to me afterwards?
I'm not going to lie, there is an option after you've used the tool, to have an implementation session with me, that is specifically for Milo users. But whilst it is offered, there is no obligation to take it up.

4) What does Milo stand for?
Mapping Interactions, Leaks & Opportunities - which is exactly what he does!

5) What do I do with the results Milo gives me?
Milo will give you his best assessment based on the information you share. What you do with the results varies. Some people run with his suggestions and DIY their own build, some come back to me to outsource the build. Either works. It depends on your own personal situation.

If you've been curious but haven't tried Milo yet, this is your nudge.

Any other questions, ask away in the comments and i'll reply in real-time....

(Image is AI generated)

09/09/2026

Yesterday was the September Busy Women meeting in Hitchin and it was so good to be back in the room with these fabulous ladies after a summer break.

We welcomed two new members to the group which is growing steadily and we had some really great conversations over a delicious lunch.

We also had a brilliant spotlight from member Mann hearing about her journey with building websites and how SEO should be top of our list to get nailed.

I never fail to leave these meetings feeling inspired, energised and so happy to be part of such a wonderful community.

If you'd like to join us at our next meeting to experience all of this for yourself, then drop me a message.

It's on Tuesday 13th October at the Old George In Ickleford (who host us impeccably always!).

Do you network for your business? and if you do what's your favourite part about it?

08/09/2026

You could build your own sales funnel - but a) should you? and b) will you finish it?

There are more tools than ever (hello Ai) to help you build your own landing page, set up your automations and write your own email nurture sequence.

But I have some questions on whether that's the right choice for you.

1) Should YOU be doing it?
As a business owner, especially if it's just you, or you only have a small team and a limited budget, I totally get that often most jobs fall to you. However, if you are serious about growth, then this might just be one occasion where outsourcing will serve you better.
Sales Funnels take time and know-how, and if it's not your area of expertise, is it time you could be spending better elsewhere?

2) Will you finish it?
Kind of in line with the above.... time is always a factor with busy business owners and this could lead to either a hurried build that isn't fully thought through, or one that is half finished. You might get a landing page, but no automation behind it, or a CRM but no tagging. For it to do its job properly a sales funnel needs to be planned against a goal, built properly and thoroughly testetd. Otherwise, frankly, what's the point?

So, if you've got something on your to-do list, or a half done project - be honest, is it better outsourcing to an expert or letting it languish on your to-do list til Christmas?

07/09/2026

He's live! Say hello to Milo.

Milo is your AI powered customer journey mapping tool. All you have to do is answer a few short questions about your business and your customer, and Milo builds you a personalised map, showing where your biggest leaks are, and gives you actions to fix the gaps.

It's the same process I use with clients, but designed predominantly for you DIY-ers who want to give it a go yourself with a slightly smaller investment.

Better still for September only, you can get all of this for the launch price of £9.95. From 1st October the price increases, so don't delay...

Go meet him - he's ready and waiting (link in the comments).

(Image is AI generated - cos he's an AI tool!)

04/09/2026

Most people come to me with an idea of a lead magnet to attract new clients. But it's rare they've thought about how it fits into the bigger picture of their customer journey.

Before I build a sales funnel I always recommend you map your customer journey, because if you don't zoom out and look at the process through your customer's eyes, it's really easy to miss areas where you might be losing them.

I think it's a really important step of the sales process, and although you can have a session with me on a 1:1 basis, I wanted to make something that is more accessible to those that either aren't ready or aren't able to invest in that 1:1 session.

That's why I built my new mapping tool, Milo. He asks you a few questions about your business and your customer, then builds you a personalised four stage journey map, awareness, consideration, decision and onboarding, showing you where the leaks are and what to build first.

It complements my full done-for-you service rather than replacing it and is a really great starting point. Think of Milo as your friendly geek who will triage you first and give you some signposts to work on.

If you're on my VIP email list, then you will have already have received early access to Milo. But if not, keep your peepers open - he is launching here soon and for a limited time only at a special launch price!

(Image is AI generated)

03/09/2026

Today is your last chance to book in for our September Busy Women Networking group in Hitchin.

Over a delicious pre-ordered lunch you will get the chance to network with other like minded business owners, talk about what you do, have a speed networking 1:1 with another attendee and find out more about one of our members in the 10 minute spotlight.

Everything we do is geared towards you both showcasing your business as well as building relationships with others.

If you want to visit us, message me asap today and I will send over an invoice and meal choice (must be paid today).

if you can't make this one, then let me know and I can send over the details for next month.

I look forward to meeting you!

01/09/2026

This morning I sent out my newsletter to my VIP email list, and because they're VIP's they got early access to something very exciting that is launching next week.

If you want to be first on the list for future launches, and to receive my monthly newsletter you can sign up here: https://welcome.process-by-design.co.uk/sign-up

To catch up on this month's theme, you can read my blog instead 👉 https://www.process-by-design.co.uk/post/what-your-social-media-is-doing-for-your-sales-cycle

28/08/2026

It's just a couple of weeks to go until our next Busy Women Networking meeting and we want YOU to come and visit us.

We had lots of new faces at our last meeting, and these are just some of the feedback and comments we got from those ladies.

If you want to be part of this brilliant and growing group, then message me now to find out if your seat is free.

We meet every second Tuesday of the month at The Old George in Ickleford, from 11:45am-2pm, and our next meeting is on 8th September.