Caroline Griffin Consultancy

20/04/2021

Can you tell stories? The Creative People and Places Network are looking for a talented digital curator or producer to work with us on an exciting new series of stories for social media called 60 Second Stories. The person we are looking for will help the 30 Creative People and Places projects tell their own stories using film, animation, listicles - whatever they like!...

Can you tell stories? The Creative People and Places Network are looking for a talented digital curator or producer to work with us on an exciting new series of stories for social media called 60 S…

09/03/2021

Over the last few years I have been lucky enough to work with a range of arts and cultural organisations on developing their digital strategy or online action plan. What has struck me about this work is that many arts and cultural organisations feel completely overwhelmed by the digital opportunity - and equally overwhelemed by the capacity implications of trying to maintain and be active on several social media channels....

Over the last few years I have been lucky enough to work with a range of arts and cultural organisations on developing their digital strategy or online action plan. What has struck me about this wo…

11/11/2020

I am so proud of the first two CPP Lockdown Case Studies that have been published as part of the CPP National Peer Learning and Communications programme. My role as Communications Manager is partly to facilitate sharing amongst the CPP network members, but I also have a role in ensuring that the learning from the programme gets shared more widely across the cultural sector - and beyond....

I am so proud of the first two CPP Lockdown Case Studies that have been published as part of the CPP National Peer Learning and Communications programme. My role as Communications Manager is partly…

24/01/2017

Happy New Year!

It’s coming up to six months since I set up Caroline Griffin Consultancy, and it feels like a good time to update you on the services I offer to arts and cultural organisations.

I specialise in strategic marketing and audience development. Some particular areas include:

Audience development and marketing strategy: working with various clients to create new, innovate and actionable audience development strategies and plans, including digital engagement strategies and press and PR strategies. My work in this area also includes marketing delivery and development of in-house marketing and audience development teams.

Evaluation: working with clients on evaluating audience and community engagement programmes. My approach focuses on encapsulating learning and helping clients identify future developments for their programmes and practice.

Market analysis: using market data and information to understand potential markets for new and existing organisations. Projects can vary in scale and may include primary research as well as market data analysis.

Mentoring and training: delivering 1-2-1 mentoring or coaching to individuals at all levels of organisations, particularly people working in the fields of audience development, learning and marketing. I also deliver training programmes developed bespoke for projects or organisations.

You will find case studies and examples of all of these types of projects, plus my other areas of exerptise at www.carolinegriffin.com.

Thanks for reading - do get in touch!

11/07/2016

NEW blog post: Diversity on the Agenda again. Read it here. http://www.carolinegriffin.com/blog/

11/07/2016