06/03/2025
The capabilities gap that exists between traditionally trained and qualified marketing professionals and those people with only digital marketing experience continues to be a problem both for the individuals concerned and the companies that employ them.
When a company needs to grow (and recruit either from within or outside), it needs marketing people with the capabilities to think strategically. This requires having a very good grasp of traditional marketing theory and practices.
The attached blog addresses this problem.
Many digital-only marketers lack broader marketing skills and so struggle to step into advanced marketing roles, missing out on career progression opportunities
