21/10/2026
One of the owners we work with made two large placements from his very first campaign with us.
I'll tell you what it was, because it's less dramatic than it sounds. No new tactic or AI Agent, no big audience. It was a reconnect campaign to people who already knew him and had simply drifted out of touch.
He sent it in his first few weeks, before he'd even properly found his feet with us.
Two placements came out of it. The return on what he'd invested with us was several times the investment, from a list he'd written off as cold.
Now, his market isn't yours, and I'd never promise you the same result. Markets differ, lists differ, timing matters. What carries across isn't the number; it's what really made it work.
The campaign created the openings. It got him back in front of people and warmed things up again. But the placements didn't come from the sending.
They came from the follow-up, the direct conversations he had once he could see who was paying attention. Reach opened the door. The direct work walked through it.
That's the bit I'd love you to take from this. The reconnecting matters, but it's only half the job. The results live in what you do once the attention comes back.
When did you last go back to the people who already know you, and then follow it up properly?