12/06/2026
I want to share something I've never really talked about publicly before.
Back in June 2016, I was preparing our VAT return and realised there was no money in the bank and I couldn't pay the bill.
I'd been so focused on generating leads and marketing that I'd taken my eye completely off the finances. I'd added a layer of cost to the business that wasn't generating any return, and I hadn't spotted it until we were in trouble. I had to inject my own money to get us through it. Within 3 months I'd paid it back, but those three months were very uncomfortable, I can tell you.
The thing is, I thought it would never happen to me, would you agree that most of us think that way?
Cash flow problems don't just happen to businesses that are struggling. They happen to busy ones too, the kind where the phone is ringing, the diary is full, and it still feels tight at the end of the month.
That's exactly why I'm running a free online event on the 18th of June at 7pm, aimed specifically at trades business owners. It's called How Top Trades Businesses Ensure Consistent Cash Flow Every Single Month.
I'll be sharing the lessons I've learned, including some of the mistakes I've made, so you leave with practical things you can act on straight away.
If you're a builder, electrician, plumber, roofer or run any kind of trades business, I'd genuinely love to see you there, I would love you to be there.
The link to register is in the comments.
So, how confident are you really about your cash flow position right now?
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