09/02/2022
Last year we attended an industry event that we’d never been to before.
There were plenty of self-proclaimed ‘disruptors’ and ‘thought leaders’ presenting keynote speeches and holding Q&A sessions. The key focus was on the future, collaboration, social value, and sustainability. Their speeches, written to impress, littered with buzzwords and management-speak, were all about themselves.
The auditoriums were packed-out.
But, sadly, very few of these great leaders said anything worthy of note. None of them said how they had collaborated, with whom, or what that collaboration looked like. None of them gave any real facts and figures about their sustainability initiatives.
The message seemed to be:
‘We know what we want to do, and we need your support, but we’re not going to tell you how to help us.’
Great. Thanks!
But one session stood out. It was a short panel discussion chaired by a customer services manager, which featured people who had faced real adversity in their lives. They spoke from the heart, with passion, about issues they faced daily. The session was inspirational and informative.
No big words. No nuanced messages. Just plain speaking by people who knew their stuff.
It made our day.
If you want your messages to be memorable, don’t make them about how clever you are. Focus on outcomes for others and how they can be achieved.
Don’t use big words. Keep it plain and simple.
If a 12-year-old wouldn’t understand it, you’ve written it wrong.