27/10/2026
✨ Behind the branding: the LNI Autumn Conference, London 2026 ✨
Last week, W Legal hosted lawyers from around the world for the Legal Network International (LNI) Autumn Conference in London, and I had the joy of bringing the look and feel of the whole event to life.
The brief was simple: make every delegate feel welcome from the first message to the last toast. I built the identity around the London skyline, combined the W Legal and Legal Network International logos, and used one deep green and bright green palette with clean, modern font, to match with brand guidelines.
This was carried through everything:
- Lanyards and name cards
- A QR poster to join the delegate WhatsApp group
- The event schedule and welcome messages
-Restaurant display sheets for the group dinners
- Goody bag stickers, banners, cadburys personalised chocolare bars and team T-shirts
The result? Delegates told us they loved the branding and the attention to detail.
My key takeaways
Consistency builds trust. The same look across every touchpoint makes an event feel polished and professional.
Details are what people remember. A clear schedule, venue addresses sent at the right time and a name card that's easy to read all make guests feel looked after.
Plan the journey, not just the day. Thinking about what delegates see before, during and after the event made the whole experience feel connected.
What would I have done differently?
- The ID cards were great, however always opt for double sided as they have a mind of their own by often facing the wrong way!
- Use a printer that doesn’t expect you to have all delegate names by 2 weeks before as things change all the time.
