03/12/2025
3 steps to selling your business (for the right price)
Step 1 - decide whether your business would suit Strategic buyers, Financial Buyers or both. Strategic Buyer have sector knowledge, an existing offering or struggle to easily replicate what you have built. A financial buyer sees value in the form of an ROI and growth opportunity.
Step 2 - decide if your business is market-ready to achieve the realised value you want. If time is against you, you will have to accept the market value (a business is only worth what someone is willing to pay for it). If you have time to proactively improve aspects of your business that are affecting the value, then you can increase what the business is worth to someone else (remember your business is not always worth the same to someone else as it is to you!)
Step 3 - Decide when and how your business should be offered to the market. If you are already in transaction mode (i.e. quick sale within 9 months), then you should list your business with a Broker and let the market decide the value of your business or speak to an M&A advisor who will have Strategic buyers pre-qualified in the background. If you have time (2 - 5 years) to optimise your exit, engage with an M&A advisor. Once happy with the value, return to step 1. M&A advisors are more likely to have a select few Strategic investors/acquirers looking for specific businesses within specific markets; Brokers are more likely to have access to a much wider market but is less targeted.
Ultimately the most important thing is to use a specialist in business exit and give it plenty of time - these things are not as quick as you think especially if you want to justify a higher valuation.
Start your optimised exit journey by completing your personalised value assessment: https://zurl.co/sSlN8
or book a discovery call: https://zurl.co/QUM47