08/09/2026
What does your target audience actually think?
Not what you *hope* they think. Not what the loudest person in the meeting thinks they think. And not what you assume they think.
That’s where a good focus group comes in.
Over the past few months, I’ve been running a series of focus groups for Up for Yorkshire as part of its High Street Fund project, helping to shape future work around Selby town centre.
The sessions were deliberately interactive and hands-on. We explored perceptions, tested ideas, compared language and imagery, and gave people different ways to respond, rather than simply sitting around a table asking a list of questions.
Because people don’t always tell you what they really think if you just ask them outright.
I’ve been planning and facilitating focus groups for more than ten years, and for me the value isn’t just in running the session. It’s knowing what to ask, how to get beyond the obvious answers, how to make sure quieter voices are heard, and then how to turn everything you’ve heard into something genuinely useful.
If you’re developing a new brand, campaign, service or strategy, involving the people you’re trying to reach *before* you make the big decisions can save a lot of guesswork later.
If your organisation has something in development and you need to understand what your audience really thinks, I run bespoke focus groups from planning and recruitment through to facilitation, analysis and recommendations.
Get in touch to enquire about availability from November onwards: [email protected]
Huge thanks to Kirkpatrick Photography for capturing a session so well here!
