27/08/2026
๐๐ฟ From hillside to wardrobe, wool connects us all.
When Patrick Grant caught up with Cammy Wilson The Sheep Game, the conversation quickly turned to wool, and for good reason.
Cammy had just received his latest wool cheque and was pleasantly surprised by the return. For Patrick, it's a sign that more people are recognising the value of wool: a natural, renewable fibre that feels great to wear and is better for the environment.
As Patrick explained, consumers are increasingly looking for quality products with a genuine story behind them. They want to know where things come from, who produced them and how their choices support farming communities and rural livelihoods.
Every fleece starts with farmers like Cammy, and it's encouraging to see greater appreciation for the people, skills and natural fibres that make it all possible.
The Campaign for Wool British Wool Farm Community Clothing