Wingman MSP Marketing

Wingman MSP Marketing Wingman MSP Marketing supports MSPs around the world to generate conversations with new prospects. Then your Wingman is here! and Wingman was born.

Are you a business delivering services in the technology sector? Wingman is a full service marketing & creative agency specialising in the IT / technology service space. Unlike a general marketing agency, we have years of front-line experience working within the sales, marketing & technical consultancy teams of some of the UK's leading IT Support Companies and Managed Service Providers (MSPs). Whi

le working within the industry we noticed a complete lack of specialised agencies we could outsource our marketing, sales and creative requirements to. Ping and the idea popped in our heads - we can do this ourselves! We're flexible in our approach, delivering both retainer-based services alongside ad-hoc projects. Our flagship service is our 'IT marketing-in-a-box' programme that cover all aspects of our client's promotional, communication and creative needs. Unlike many of our competitors, we deliver all of our services in-house - from content creation & social media to web & graphic development. Please get in touch today to discuss the requirements for your IT Support / Managed Service Provider business.

We hear this a lot from MSPs: “We tried marketing. It didn’t work.”Then you dig into it and find SEO ran for three weeks...
20/08/2026

We hear this a lot from MSPs: “We tried marketing. It didn’t work.”

Then you dig into it and find SEO ran for three weeks, LinkedIn got a handful of posts, one email campaign went out, or Google Ads lasted a fortnight before attention moved elsewhere and marketing was declared a failure.

The problem is, that isn’t really enough time to know whether it works.

Marketing is about showing up consistently and giving people more reasons to recognise your name, understand what you do and trust you when the timing is right. One post won’t do that. Neither will two weeks of SEO.

The MSPs that get more from marketing are usually the ones that stick with it long enough for the activity to build momentum.

Consistency might not be the most exciting marketing strategy, but it’s a pretty important one.

One month ago today, we were in Dublin.It feels like about five minutes ago that the Wingman crew were wandering around ...
17/08/2026

One month ago today, we were in Dublin.

It feels like about five minutes ago that the Wingman crew were wandering around the city, drinking Guinness and taking team challenges far too seriously.

We said we had far too many photos for one post, so here’s the proof.

A few more from a very good day out with a very good bunch of people.

Not sure there will be any volunteering for the 3:30am airport start again, though.

It’s easy to spend a lot of time talking about business, technology and what’s next.But ultimately, it all comes back to...
11/08/2026

It’s easy to spend a lot of time talking about business, technology and what’s next.

But ultimately, it all comes back to people.

The people you work alongside. The people who share an idea, solve a problem, make you laugh on a busy day and make the work worth doing.

We’re lucky to have a brilliant group of them at Wingman.

So today, just a little appreciation for the team behind everything we do. 💛

SEO helps your MSP show up when someone starts searching.But what about the businesses that are unhappy with their curre...
31/07/2026

SEO helps your MSP show up when someone starts searching.

But what about the businesses that are unhappy with their current provider and have not yet considered making a change?

Our latest blog looks at where SEO and GEO fit within MSP marketing, the gaps in relying on inbound alone, and why the strongest strategies create demand as well as capture it.

Read the blog here: https://visit-our.link/ay3wDDD

Nobody wakes up on a Tuesday morning excited to research managed IT services.They’re usually just trying to work out why...
28/07/2026

Nobody wakes up on a Tuesday morning excited to research managed IT services.

They’re usually just trying to work out why Teams has stopped connecting, whether that email from “Microsoft” is real, or why the office Wi-Fi has chosen violence.

That’s the bit a lot of MSPs miss in their marketing.

Your audience may not understand the difference between endpoint management, conditional access and backup retention. They do understand lost time, frustrated staff, security worries and technology getting in the way of the job.

The best content starts there.

Talk about the problems people already recognise. You can explain the clever stuff later.

This time last week, the Wingman crew head to Dublin for our annual team day out ✈️Because we wouldn’t be Wingman if we ...
24/07/2026

This time last week, the Wingman crew head to Dublin for our annual team day out ✈️

Because we wouldn’t be Wingman if we didn’t fly the team somewhere for the day…

There was plenty of food, an open-top bus tour, a trip around the Guinness Storehouse and, of course, a very serious team bonding exercise thrown in for good measure. Let’s just say the competition was high and nobody was willing to take it easy.

Everyone had a brilliant day, although the 3:30am airport start was slightly less popular.

We took far too many photos to fit into one post, so consider this part one… there’s plenty more to come. 👀

AI should enhance your marketing, not make it look like everyone else’s.Use it to speed up research, shape ideas and imp...
17/07/2026

AI should enhance your marketing, not make it look like everyone else’s.

Use it to speed up research, shape ideas and improve first drafts. But if your posts feel rushed, generic or completely AI-generated, what does that say to a potential client?

Does it suggest care, attention to detail and a considered approach? Or does it make them wonder whether that is how you handle everything else too?

Use AI to save time, but put enough of your own thinking, experience and personality into the final post that it still feels like your business.

Missed our webinar last week?Don't worry - we've pulled out the key points into a blog, and linked the full recording so...
15/07/2026

Missed our webinar last week?

Don't worry - we've pulled out the key points into a blog, and linked the full recording so you can watch it back whenever.

We covered the MSP sales and marketing funnel end to end: why "lead" is a dirty word, a qualifying framework, the real numbers behind hitting your growth targets, and why account management is the bit most MSPs quietly ignore (and pay for later).

If you're trying to join up your marketing and sales into one engine instead of two disconnected departments, this one's worth a read/watch.

Blog + video here: https://visit-our.link/MUINynf

Last week's webinar was great - thank you to everyone who joined us. 🙌Dave Sutton teamed up with Danny Boyle from DB Sal...
13/07/2026

Last week's webinar was great - thank you to everyone who joined us. 🙌

Dave Sutton teamed up with Danny Boyle from DB SalesPilot to walk through the sales and marketing funnel for MSPs, and what happens once a deal is won - from qualifying opportunities and defining a real lead, through to the quick wins most MSPs are leaving on the table with their existing clients.

If you missed it and would like the recording or the slide deck, drop us a message and we'll send it across.

Tomorrow at 2pm. If marketing creates interest, but sales does not know what to do next, is it really a lead problem? Da...
08/07/2026

Tomorrow at 2pm.

If marketing creates interest, but sales does not know what to do next, is it really a lead problem?

Dave Sutton and Danny Boyle are going live to walk through the full MSP funnel – where sales and marketing usually disconnect, and what it looks like when they don’t.

Free to attend.

Register here: https://visit-our.link/bch4Bqn

Address

IConstruct, Enterprise Drive
Braintree
CM72DP

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+441376538984

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