Wingman MSP Marketing

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Wingman MSP Marketing Wingman MSP Marketing supports MSPs around the world to generate conversations with new prospects. Then your Wingman is here! and Wingman was born.

Are you a business delivering services in the technology sector? Wingman is a full service marketing & creative agency specialising in the IT / technology service space. Unlike a general marketing agency, we have years of front-line experience working within the sales, marketing & technical consultancy teams of some of the UK's leading IT Support Companies and Managed Service Providers (MSPs). While working within the industry we noticed a complete lack of specialised agencies we could outsource our marketing, sales and creative requirements to. Ping and the idea popped in our heads - we can do this ourselves! We're flexible in our approach, delivering both retainer-based services alongside ad-hoc projects. Our flagship service is our 'IT marketing-in-a-box' programme that cover all aspects of our client's promotional, communication and creative needs. Unlike many of our competitors, we deliver all of our services in-house - from content creation & social media to web & graphic development. Please get in touch today to discuss the requirements for your IT Support / Managed Service Provider business.

Meet Emily, one of our Virtual Marketing Administrators.Emily works closely with our Virtual Marketing Managers, helping...
09/10/2026

Meet Emily, one of our Virtual Marketing Administrators.

Emily works closely with our Virtual Marketing Managers, helping to keep everything moving behind the scenes and making sure our clients receive the best possible experience from Wingman.

She may not always be the face you see on client calls, but her impact is felt across the work we deliver every day.

With a background in events, Emily knows how much the small details matter. Customer experience and service are always front of mind, whether she is supporting a campaign, coordinating activity or making sure things happen when they should.

A valued part of the Wingman crew, helping us deliver the level of service our clients expect every day.

A few of the Wingman crew headed to North Hill Noodle Bar in Colchester last Thursday for some food, followed by a few g...
05/10/2026

A few of the Wingman crew headed to North Hill Noodle Bar in Colchester last Thursday for some food, followed by a few games of pool and darts at the pub.

Safe to say, nobody uncovered a hidden talent worth changing careers for. The pool games took a while, the darts took even longer, and we’re fairly sure most of the holes in the wall around the dartboard appeared after we arrived…

A decent night of team bonding!

Do you talk or listen on a sales call?We recently sat in on an MSP sales call and noticed one thing straight away.The MS...
30/09/2026

Do you talk or listen on a sales call?

We recently sat in on an MSP sales call and noticed one thing straight away.

The MSP did most of the talking.

Their story. Their team. Their tech stack. Their pricing.

All before the prospect had really explained why they were on the call in the first place.

That is the part that matters most.

The prospect should be the hero of the story. Your MSP is there to understand the problem, guide the conversation and help them get where they need to go.

But if you never really hear their story, there is no journey to guide them on.

Sometimes the best sales skill is knowing when to stop talking.

A prospect might not be ready to change MSPs. They may still be ready to buy something smaller.A well-designed stepping ...
23/09/2026

A prospect might not be ready to change MSPs. They may still be ready to buy something smaller.

A well-designed stepping stone product, like an AI assessment, gives you a way to build trust and prove your value before asking for a bigger commitment.

We’ve written about how MSPs can use this approach in our latest blog.

Link in the comments.

Happy Labor Day to all of our partners, clients and friends across the US!We hope you’re getting the chance to switch of...
07/09/2026

Happy Labor Day to all of our partners, clients and friends across the US!

We hope you’re getting the chance to switch off, enjoy the long weekend and spend some time away from the inbox.

Have a great Labor Day!

We hear this a lot from MSPs: “We tried marketing. It didn’t work.”Then you dig into it and find SEO ran for three weeks...
20/08/2026

We hear this a lot from MSPs: “We tried marketing. It didn’t work.”

Then you dig into it and find SEO ran for three weeks, LinkedIn got a handful of posts, one email campaign went out, or Google Ads lasted a fortnight before attention moved elsewhere and marketing was declared a failure.

The problem is, that isn’t really enough time to know whether it works.

Marketing is about showing up consistently and giving people more reasons to recognise your name, understand what you do and trust you when the timing is right. One post won’t do that. Neither will two weeks of SEO.

The MSPs that get more from marketing are usually the ones that stick with it long enough for the activity to build momentum.

Consistency might not be the most exciting marketing strategy, but it’s a pretty important one.

One month ago today, we were in Dublin.It feels like about five minutes ago that the Wingman crew were wandering around ...
17/08/2026

One month ago today, we were in Dublin.

It feels like about five minutes ago that the Wingman crew were wandering around the city, drinking Guinness and taking team challenges far too seriously.

We said we had far too many photos for one post, so here’s the proof.

A few more from a very good day out with a very good bunch of people.

Not sure there will be any volunteering for the 3:30am airport start again, though.

It’s easy to spend a lot of time talking about business, technology and what’s next.But ultimately, it all comes back to...
11/08/2026

It’s easy to spend a lot of time talking about business, technology and what’s next.

But ultimately, it all comes back to people.

The people you work alongside. The people who share an idea, solve a problem, make you laugh on a busy day and make the work worth doing.

We’re lucky to have a brilliant group of them at Wingman.

So today, just a little appreciation for the team behind everything we do. 💛

SEO helps your MSP show up when someone starts searching.But what about the businesses that are unhappy with their curre...
31/07/2026

SEO helps your MSP show up when someone starts searching.

But what about the businesses that are unhappy with their current provider and have not yet considered making a change?

Our latest blog looks at where SEO and GEO fit within MSP marketing, the gaps in relying on inbound alone, and why the strongest strategies create demand as well as capture it.

Read the blog here: https://visit-our.link/ay3wDDD

Nobody wakes up on a Tuesday morning excited to research managed IT services.They’re usually just trying to work out why...
28/07/2026

Nobody wakes up on a Tuesday morning excited to research managed IT services.

They’re usually just trying to work out why Teams has stopped connecting, whether that email from “Microsoft” is real, or why the office Wi-Fi has chosen violence.

That’s the bit a lot of MSPs miss in their marketing.

Your audience may not understand the difference between endpoint management, conditional access and backup retention. They do understand lost time, frustrated staff, security worries and technology getting in the way of the job.

The best content starts there.

Talk about the problems people already recognise. You can explain the clever stuff later.

Address

IConstruct, Enterprise Drive
Braintree
CM72DP

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+441376538984

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