Mindlab International Ltd.

11/08/2026

Don’t push people. Nudge them.
Smart design beats hard sell every time

09/08/2026

People don’t remember everything.
They remember the best bit and the last bit

06/08/2026

People don’t act on logic.
They act on feeling.
Here’s why emotion drives real behaviour

04/08/2026

Beautiful pack. Average product.
Still sells.
That’s the Halo Effect.....

31/07/2026

Your brain hates hard work.

Too much choice = no choice.

Watch cognitive load in action

30/07/2026

Why do you like things you’ve seen before?

Hint: it’s not a coincidence. The mere exposure effect

28/07/2026

This quick video shows how your brain can be primed before you even know it.

27/07/2026

Wellness isn't just another category. It's becoming a lens through which people evaluate almost everything they buy.

Wellness does not begin and ends with health products. This article explores why the biggest opportunities often lie beyond the obvious.

What do you think of when you hear the word ‘wellness’? For many of us, wellness conjures up images of bubble baths, green smoothies, and yoga mats. And while those things can be good for us, the average consumer in 2026 has moved on – for many of us, these symbols feel either too surface-leve...

23/07/2026

Wellness is so stressful!

Wellness is noisy; Endless trends, contradictory advice, and pressure disguised as self-care.

Find out what behavioural science tells us about what actually supports wellbeing and why simplicity, emotion and reducing friction often matter more than optimisation and “perfect” routines.

From moon water to mushroom coffee, the wellness world has exploded in both size (a McKinsey report valued the global wellness market at US $1.8 trillion in 2024) and strangeness. It has become overrun with disparate choices, all too ill-defined to be clear to your average consumer. The result? A cr...

21/07/2026

'Wellness' has become one of those words we all use but it’s also one of the hardest to pin down.

For some people it’s about physical health. For others it’s mental space, connection, purpose, balance or just getting through the week feeling a bit more like themselves.

In our latest piece, The New Dimensions of Wellness, we explore how wellbeing is expanding beyond the traditional definitions, and why brands, insight teams and organisations need to think more broadly about what people really mean when they say they want to “feel well”.

It’s a fascinating shift and one that’s changing consumer expectations in subtle but important ways.

Productivity hacks, green juices, HIIT at dawn – not too long ago, “wellness” was synonymous with self-discipline. It became a badge to wear to present your own value to others, realise your potential, and constantly work on becoming the best version of yourself.