Mindlab International Ltd.

Name: Mindlab International Ltd.
Address: Sussex Innovation Centre, Brighton and Hove, BN19SB, GB
Telephone: +44 (0) 1273 704507

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Mindlab International Ltd.

Our online neuromarketing consumer research tools are founded on System 1 implicit testing. They allow us to quantitatively test anyone, anywhere.

We uncover behavioural and subconscious consumer insight that transforms the effectiveness of your marketing Emotions power decision making, and at Mindlab, we don’t just ask people what they think, we find out how they respond subconsciously, and how they feel. We have a range of both lab based and scalable on-line tools to help you understand your customers better. Our virtual lab, Tootsuite, al

lows you to test the subconscious quantitatively. You have instant access to millions of people globally. We’ve worked with more than 10 global fortune 500 companies in advertising and packaging effectiveness, market research, and public relations. Make your research budget as effective as it can be; we’re not just neuromarketing but the most effective market research you can buy.

31/03/2026

Beyond Price and Promos: The Implicit Drivers of Shopper Behaviour

What really drives purchase decisions beyond price, promotions, or conscious reasoning?

Most choices are made in milliseconds and are shaped by familiarity, identity, emotional memory, and subtle cues that shoppers often can’t articulate, even when asked directly.

In this piece, we unpack the implicit forces that separate the brands that win from those that blend in.

https://themindlab.co.uk/blog/inside-the-shopper-mind-how-people-really-make-purchase-decisions-part-2-beyond-price-and-promos-the-implicit-drivers-of-shopper-behaviour/

Call now to connect with business.

24/03/2026

The shopper journey isn’t linear, so why are we still treating it like it is?

Real people don’t move neatly from awareness to purchase. They loop, pause, switch channels and decide emotionally long before they rationalise.

In our latest post, we explore why linear models fall apart and what a more realistic, behavioural view of the shopper journey looks like.

We like to imagine ourselves as considered, thoughtful shoppers. We picture a clear moment of need (“We’re nearly out of olive oil”), followed by a bit of research, a neat comparison of options, and then a rational, deliberate choice.

19/03/2026

Wellness has become one of those words we all use. Yet it is also one of the hardest to define.

For some people it means physical health. For others it is about mental space, connection, purpose, balance, or simply getting through the week feeling a bit more like themselves.

In our latest piece, The New Dimensions of Wellness, we explore how wellbeing is expanding beyond traditional definitions. We also look at why brands, insight teams and organisations need to think more broadly about what people really mean when they say they want to “feel well”.

It is a fascinating shift. One that is quietly reshaping consumer expectations in subtle but important ways.

Productivity hacks, green juices, HIIT at dawn – not too long ago, “wellness” was synonymous with self-discipline. It became a badge to wear to present your own value to others, realise your potential, and constantly work on becoming the best version of yourself.

13/03/2026

We like to think our decisions are rational but behavioural science tells a different story.

Much of what shapes brand choice happens beneath conscious awareness. Familiarity, emotion, memory and instinctive reactions often guide decisions long before people can explain them.

In this article, we explore why the subconscious still plays such a powerful role in decision making, and why brands that understand this have a real advantage.

Most of the time, we like to think that we choose deliberately. That we weigh up pros and cons, examine facts, make the “rational” decision. But a growing body of research (and real-world marketing evidence) tells a different, far more interesting story: many of our decisions – including purch...

28/01/2026

Does it feel like you’re pushing water uphill right now?

You’re not alone, according to James Wycherley, Chief Executive of the Insight Management Academy.

IMA research shows 70% of corporate Insight leaders are still in the early stages of adopting AI. But James believes there is no time to wait.

"If we don’t step up and lead Insight into the future, what will happen to the industry?" he asks in this new Mindlab article.

He then goes on to reveal 9 steps to building a playbook to get ahead.

Thank you for the advice James, it's a really practical and inspiring read.

Does it feel like you're pushing water uphill right now? You’re not alone, according to James Wycherley, Chief Executive of the Insight Management Academy and author of two books: Transforming Insight: the 42 secrets of successful corporate Insight teams and The Insight Leader's Playbook. James be...

14/05/2025

Let's talk about 'brain rot'.

Are young people damaging their brain with screen time?

Is that why IQs are falling?

Dr. Dean Burnett, neuroscientist and author of 'Why Your Parents Are Hung-Up on Your Phone and What To Do About It' gives his take in our latest article on the Mindlab Academy.

Good news: it may have been voted Word of the Year, but there’s no compelling evidence to support the idea that screen time and mobile phone use is causing ‘brain rot’ in young people, according to neuroscientist, Dr. Dean Burnett. He spoke to us about why he thinks the term…

12/03/2025

Do you know your win-win-wins?

They're the place where joy, profitability and positive impact meet, and spotting them is how brands build a successful sustainability strategy, says Morgan Arnell.

Find out how he does it at his beer brand, Crumbs, and beyond in our latest expert interview.

Having set up an eco-beer brand, as co-founder of customer research agency, Mingle Connections and with 25 years’ experience leading insight teams in global companies including P&G, Boots, Allied Domecq and Kimberly-Clark, Morgan Arnell has an all-round perspective on how brands can tackle sustain...

19/02/2025

How can semiotic analysis reveal the cultural narrative driving a pack’s success?

In our latest article, William Landell Mills takes a deep dive into BrewDog's packaging to uncover the core story that can shape future designs—and shows other brands how to do the same.

If you don't already receive the regular Mindlab Academy articles direct to your inbox, sign up at the top of the page.

While you're there check out previous articles from Rory Sutherland, Professor Santiago Gallino and Simon Tregidgo of Kingfisher.

Semiotic analysis decodes the implicit cultural narrative that drives a pack’s success, according to William Landell Mills founder of qual & semiotics agency, Amaranth Insight. In this article he uses BrewDog to illustrate how to identify a core narrative, so that it can be amplified in future pac...

11/12/2024

Is real-time AI pricing about to revolutionise consumer pricing strategies?

What are the pros and cons of adopting today's tools?

Is your industry ready or could it cause an Oasis-style backlash?

Professor Santiago Gallino, associate professor at the University of Pennsylvania’s Wharton School, tells us his concerns and how to overcome them.

We may have become accustomed to pricing changes when booking holidays, but the Oasis ticket backlash brought to light the potential drawbacks of introducing real time price changes in novel settings. Professor Santiago Gallino, associate professor at the University of Pennsylvania’s Wharton Schoo...

13/11/2024

How important is sound to your brand?

Did you know that while only 4% of advertising budgets go to music, dialogue, and sonic logos, the audio in a TV ad drives an 45% to 65% of its overall impact on behaviour? 🎶

Discover why audio is such a powerful tool for engaging emotions and influencing actions in our latest interview with Joe Sauer.

Brands are missing an opportunity to tap into the power of audio, says Joe Sauer, neuromarketer, researcher and founder of EmotiSphere Insights. Here, he explains why sound deserves greater attention and shares practical steps to unlock audio’s influence for your brand. Why does audio matter? Audi...

16/10/2024

How can you avoid a disastrous packaging redesign?

Is there a magic AI wand?

Is it too risky and expensive to adapt right now?

In the first of a three-part practical series on the topic, William Landell Mills, founder of Amaranth Insight, reveals how to use semiotics to maximise your chances of a successful update.

When you evolve the packaging of a major brand there is an acute tension between the need to enhance competitive performance and the risk of diluting existing equities, according to William Landell Mills founder of qual & semiotics agency, Amaranth Insight. The disastrous case of Tropicana’s redes...

Address

Sussex Innovation Centre
Brighton And Hove
BN19SB

Telephone

+44 (0) 1273 704507

Website

http://www.themindlab.co.uk/

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