17/06/2026
Today, I had the privilege of speaking at Lunch & Learn, hosted by WERKS — the coworking community I’ve called home for the past two years.
As an entrepreneur, The Werks has been much more than a desk and Wi-Fi. It’s been a place to build relationships, exchange ideas, learn from others, and grow both personally and professionally.
So being invited to stand in front of fellow members and talk about branding, social media and the archetype methodology that sits behind every strategy we build at IntelligenceMKT felt incredibly special.
What made me happiest wasn’t speaking.
It was hearing afterwards:
💬 “That made me think differently.”
💬 “I finally understood how to position my brand.”
💬 “I’ve got so many ideas now.”
That’s the bit I love. 🥹🥰
After 15 years working in marketing, from local independent businesses to international brands, one thing remains true:
People don’t connect with content.
They connect with meaning. ❤️🔥
And that’s exactly why archetypes became such a fundamental part of my work. They’re not a marketing trend. They’re a framework for understanding who you already are, so your brand can communicate it clearly and consistently.
To everyone who joined us today, asked questions, shared thoughts and gave such lovely feedback — thank you! 🤩
And thank you to WERKS for creating spaces where knowledge is shared so generously.💚
Now excuse me while I keep chasing that feeling of helping one more person see their business differently. 💁♀️🎉
