06/07/2026
A glimpse into how we gave Planet India a complete social & content overhaul 💥🪐
During our first month of activity, we doubled Planet India’s following with over 2K new followers and reached over 140,000 individuals 👥
This showed us that their loyal community and long-time customers existed, it was just a case of reaching them online with engaging and purpose-led content ✨
It became evident that Planet India owner Neez’s personality and great sense of humour shone through on camera and content that featured him continues to perform exceptionally well.
We carried on this momentum with our posts in the first month and the loyal community once again showed their support & love for the cold curry deal, which performed particularly well as a standalone reel 🍛
(People were asking us if we’d heard of this new amazing deal in town, not knowing we’d made the post 🤣)
We were also conscious to keep the fun and vibrant essence of this family-run restaurant alive on the feed, so our strategy included a well thought out and colourful approach to the look & feel on their Instagram feed 🩷
We had great fun initially working on this as a standalone refresh project and are so glad to now be continuing the relationship, keeping the channel active and celebrating the success of this Brighton Institution which has been running for over 20 years now 🎉
Trialling different forms of content and seeing the amazing response from the VERY loyal and close-knit community this family-run business has cultivated. Here’s to more success for the Planet India family 🪐🇮🇳
