23/07/2026
We do a lot of sales skills training, and as a team, we often have conversations about what makes a great salesperson and the importance of adapting to the colour preferences of the people we're doing business with.
But there’s one thing we can sometimes overlook: being our most authentic selves.
It’s valuable to understand others and adapt our approach to make conversations more comfortable and effective for them. But how do we do that while still staying true to who we are?
In this video, Ric explores how you can use your authentic self as your superpower. Because the most successful sales conversations happen when we’re attuned to both ourselves and others, adapting where needed, while still bringing our own strengths, personality and authenticity to the table.
After all, great sales isn’t about becoming someone else. It’s about becoming the best version of yourself.