Proficient PPC

Proficient PPC Helping build successful Amazon Businesses

02/12/2019

Q4 PPC Tip #5
When Amazon releases new forms of ads they tend to be the most profitable until everyone catches on. That’s why Sponsored Display Ads are something to take advantage of, these are currently in beta for the US but will be available soon enough in the UK.

Sponsored Display ads take control of Amazon’s Facebook pixel and allow you to retarget customs who viewed your listing on Facebook. This is a goldmine as with the run up to black Friday many impressions were generated but without generating sales.

This gives you the chance to retarget them and have more control in doing so, we are testing this currently and will give an update on the results but many have been getting good results based on the feedback we’ve gotten.

The Holiday season is here and at Proficient PPC we want to make sure your Amazon pay per click needs are being met and ...
01/12/2019

The Holiday season is here and at Proficient PPC we want to make sure your Amazon pay per click needs are being met and managed properly so you can enjoy the Holidays. Sign up Today

P.S if you'd like to get a coupon code for 10% off your first month to use at checkout just comment " PPC " below

29/11/2019

Q4 PPC Tip #4
With the US-China trade war most of you are likely affected by the tariffs but with running PPC it’s at the point that many sellers are having margins squeezed and may not even realise it.

With Amazon being a very price based game, the margins many start out with begin to diminish with market saturation and now extra tariffs, so it’s important to every few months to check the figures and check if you are profitable. (EU sellers need to do this especially with the fluctuating exchange rates).

The 15th of December will be determination if tariff schedules are raised further against China which will be important to follow

If you look at your historic data of PPC from last year you’ll also notice most of your your Cost per click has certainly risen and perhaps your ACOS as well.

The fact of the matter is if you haven’t analysed your numbers lately or on the regular now would be a good time to start analysing your bottom line instead of just your turnover

27/11/2019

Q4 PPC Tip #3
Many of you over the past few weeks likely have been experiencing sales having gone off a cliff compared to last month or the month before.

It’s important to remember that while you may be tempted to switch off your PPC or Sponsored ads doing so will affect your rankings which will hurt your chances at having as many sales over Black Friday.

While traffic is low the amount of volume needed to reach the top spot for a keyword is significantly lower than that that will be needed so keeping the ads running with a high ACOS is key to keeping well positioned for Black Friday

For everyone else performing well in the lead up to Black Friday and the previous weeks, keep the ads running and increase bids if needed while raising budgets to make sure you can keep the momentum going,

25/11/2019

Q4 PPC Tip #2
Many rumours have been about for a long while that PPC influences organic rankings. As tested by Seller Sessions a product with PPC running does rank organically due to the extra visibility to your target keywords.

Two months ago changes were made to the code which makes it much more difficult to gain traction on Amazon without running PPC of some sort. This change was made around the time sellers we’re being suspended for rank manipulation for driving too much sales velocity off Amazon

This was tested on an absurd keyword that was made up for this product and though it got no sales it still ranked

So after this research done it proves how important running PPC is, even if it’s £1 or $1 a day at a bad ACOS it’s vital to your ranking, without it if your driving too much traffic from off Amazon you could get suspended.

21/11/2019

Q4 PPC Tip #1
If you promote through Lightning Deals on or after Black Friday watch your campaigns. The KW 'Today's deals placement' might excessively spend your campaigns' budget. Negative that KW in all the campaigns, and if you still want PPC visibility through this KW, you can control the expenses on your terms and add it either in a separated ad group to control both the bid and the budget, Just don't forget to negative this in the Phrase and exact under the auto campaign so you can maintain control of your spend for the KW

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