20/04/2026
Iāve just come back from an inspirational break in Barcelona, and Iām reminded how powerful it is to step away in order to move forward.
InĀ A Technique for Producing Ideas, James Webb Young talks about gathering āraw materialsā. Not just for the problem in front of you, but by constantly enriching your general store of knowledge.
Thatās exactly what this, my second visit to the Catalan capital, has been. The first one was for a graphic design conference nearly 20 years ago!
From wandering the streets of the Catalan capital to standing in front of GaudĆās jaw-dropping Sagrada FamĆlia⦠Nothing prepares you for it. Even the second time.
The scale.
The detail.
The craftsmanship.
The storytelling.
Itās a masterclass in what happens when vision, belief, and ex*****on align over time.
As a branding designer, inspiration isnāt a luxury; itās part of the job.
And hereās something Iāve noticed:
When clients go through a proper brand reset, something shifts.
Clarity creates momentum.
New tools unlock confidence.
Energy returns.
Itās like they fall in love with their business all over again. And when that happens?
People notice.
Itās easier to attract clients.
Value goes up.
If your brand isnāt giving you that feeling right now, it might be time for a change