09/01/2023
What is the company image?
π± The companyβs image must be consistent with the goals that the company wants to achieve. The companyβs image, adjusted to the target audience, helps to solve the companyβs problems.
π The companyβs image is the opinion about the company, its services, and the product the consumer forms. The image is created without interaction with the company itself, based on advertising, media news, rumours, and prejudices.
π± The companyβs image is made up of internal and external perceptions.
The internal image consists of the following: π
π First-person brand.
π An image of staff.
π Corporate culture.
The external image consists of: π
π Product reputation.
π Visual image.
π Consumer status.
π Sponsorship and charity.
π Attitude to competitors and partners.
π± Internal and external images must match each other. There are certain technologies for shaping the image. The ultimate goal of image formation is the psychological and emotional attraction of a person or a consumer to a product, brand, object, or situation.