Attractivity

20/06/2022

The UK has decided the GDPR model of opting into cookies is “highly complex” and holds organizations back from “using data as dynamically as they could.”

In an official release, the government announced their new Data Reform Bill will allegedly reduce burdens on businesses while protecting consumers from spam calls and cookies.

Confused about how the new laws will accomplish all that? Yeah, me too!

As they’re striking new deals, the Giv also believes new laws will empower them to form data-sharing deals with the US, Australia, and other countries.

Why we care: If you target UK audiences, you may not need to worry about satisfying GDPR requirements anymore. Of course, whether the coming alternatives are better is hard to say.

On the one hand, the EU could retaliate against the UK’s new laws, further complicating advertising and data sharing.

And on the other hand, it could lead to new data-sharing partnerships with other countries.

Either way, unfortunately for marketers, the tussle over how to implement consumer privacy practices is far from over.

We’d like to set additional cookies to understand how you use GOV.UK, remember your settings and improve government services.

11/01/2022

Had a great day doing our first branding workshop of the year with the guys at Ecoart.

Such a fantastic premise for a brand and such a lovely creative session to get the old brain in gear.

You will be hearing more from these guys in the (greener) future!

Eco Art supplies large size high quality art prints and other custom printed products.

05/01/2022

Ya just need 5 mins sometimes - ok?

24/09/2021

Happy weekend my cheepers. I hope you have something wonderful planned.

I'll be inhaling pizza in a few short hours courtesy of Fed by Fed and Ben and grabbing a gin to wash it down from GinJar Drinks Company Ltd.

Can't wait!

16/09/2021

🚨Red Alert 🚨

Fate is in the building and she's got you by the big toe.

Read all about it if you'd like to see how fate influences society, marketing and storytelling. Find out how red threads appear in mythology, and how that applies to marketing strategy then practical tips on using fatalistic storytelling techniques.

I even managed to smuggle a mention of (all hail king ) Nas into the blog because it's tangible innit.

https://attractivity.co.uk/the-line-of-fate/

16/09/2021

Howdy friends.

Got a niggling issue with your copy?

Bungled your branding?

Book a 1-2-1 power hour with myself, and we'll not only chat through your troubles, but I'll send you a report with a strapline, elevator pitch and boilerplate along with some suggested comms goals you could apply them to.

Book here: https://attractivity.co.uk/product/brand-storytelling-workshop-digital-11/

Let's get a brew on...

The 1-2-1 Storytelling Workshop is an interactive, practical way to creatively approach a writing challenge in your business. Part one-to-one marketing sesh, part empowering workshop.

14/09/2021

So yeah, the kids have gone back to school, and I'm all alone (so lonely), so if...

👀 You need a simple and appealing way to explain or sell something

👀 You just don't know what content to write

👀 You want more confidence in your content

👀 Youre wondering why people aren't responding to your copy the way you thought the would

👀 You need to spend time on other areas of your business

👀 Or you've lost a sense of your brand's identity

Then bell me, yeah? ☎

09/09/2021

Why Do You Need a B R A N D S T O R Y?

Brand stories help me write content for brands erry-damned-day so please, let me explain why...

Imagine, for a moment, that your marketing output is like this here tangerine 🍊

The skin smells great; the fruity, fleshy segments are delish. Visually it looks lovely and coherent. You can cook it, drink it, b**g it in a cocktail, make it into perfume. You can USE it.

Well, where did it start? That annoying little pip, right? You with me? It's not visible; you can't get anything out of it immediately. It gets in the way mid nosh, and you toss it in the bin.

That is until you want to monetise that little baby orange. Then you need the pip. You need the kernel that begins at the beginning of the little life of the little orange.

The pip is your brand story. You start with this kernel that contains all the potential for growth inside it.

Then, with a little cultivation, and some back of house planning and preparation, you get a series of ideas that might 'flesh out' and 'bare fruit.'

When put under the very specific circumstances for reproduction, become actual real-life marketing output. The glossy end product that people take and use to get what they want.

Blooming hell, if you're lucky, you start with 1 pip, then you get a tree, which produces a tasty little tangerine, then you have loads of pips, then you have an orangery baby, and you're in business.

You get a repeatable, strategic, adaptable, coherent, creative marketing output.

Juicy 🍹

09/09/2021

Hey guys, so for those of you who think brand stories sound like crazy buzzword bingo marketing spiel-talk, you're not wrong. But there's a reason that 'brand narratives' or 'brand stories' are gaining traction. And no, it's not because stories are nice and fluffy. It's because stories give us a roadmap of understanding. They're universal and generous. So, let's bust a few myths today>>>>

> A brand story strategy puts you as the narrator, your customer as the 'protagonist', and your digital and real spaces as the 'place', and the way your product or service changes your customer's life as the 'plot.'

> A brand story looks like: A business name, branding visuals and comms strategy, product descriptions, advertising, sales pitches, marketing plans, communications and media.

> A brand story does not start in a place of fiction. It is grounded in truth. BUT it can be expressed in fiction if that helps people understand it better.

Thank you for coming to my ted talk. @ me for questions

12/07/2021

"Have you ever watched a ball play across a Football field towards a goal, only to find yourself beginning to stand up from your seat, heart racing, shouting to come on, come on? Then you feel the elation or disappointment of fulfilment of your expectation?"

A quote from today's blog. Seems apt to share it today.

A bit about using fate in your brand strategy with some football sprinkled in ⚽

31/05/2021

I come at you guys with advice every time I come on here. But I'm aware that to be in a position to feel secure in doing this, I am a privileged person. I was born in a great place; I grew up in a loving house; I went to a decent state school.

I had parents who encouraged emotional as well as academic intelligence. My mum is one of those tiger mothers who stuck up for me when I got bullied + hung up on crazy ex-boyfriends for me. My dad taught me about woodwork + periods.

When I left home, I move in with my AMAZING friends. I loved them so much that when I moved in with my (now) husband, I cried at night because I missed them so much. My best friends from school are still my dearest.

Then I moved in with someone when I was 26 who has never ever let me down. He helped me give up smoking + never give up on my career. He traversed parenthood with me + held me when I was my most vulnerable. He is a wonderful father and my forever-ever, hearts-in-my-eyes guy.

I am financially lucky. I was encouraged to think about money in a way that underpinned values like felicity, fecundity, and functionality. I grew up with the bare minimum of stuff but to-the-maximum kinds of experiences. I make things and mend stuff. Gambling and borrowing make me sweat with fear.

Now I live in a brilliant community surrounded by intelligent, witty, loyal, kind, thoughtful, cheery people with sweet kids, generous fridges and forgiving natures. I'm surrounded by green stuff. There are hills behind us and beaches to the west, nature reserves and areas of natural beauty to explore. I live just outside of an immense city full of vim and vigour.

I'm not particularly special. I wasn't born beautiful or rich, or talented or smart. I've just had a bunch of lucky (or systematic) breaks, more than half of which I've wasted, others I have grabbed with both hands. I'm a pretty basic person who likes dancing with jazz hands (step-ball-change), sharing cheese (sorry vegans), + cosy nuzzles with warm, loving types (that know me).

And I am able to enjoy those things because I stand on the shoulders of giants.

So I'm giving some money towards + you can too, if you like.

🌹

31/05/2021

How to develop creative business ideas; Make decisions, develop your skills and create original work.

New post up on the blog today, champs, and this time I'm talking about protecting your creative processes by scheduling that s**t it in!

I also discuss;

〰 How to remain open to creative ideas

〰 The difference between stimulus and inspiration

〰 Thinking your thoughts then listening to the universe

〰 The difference between creating and analysing creative work

〰 Being ruthless with your work and yourself

〰 How creativity helps map out process, mitigate risk and develop your brand

Read it here: https://attractivity.co.uk/how-to-develop-creative-business-ideas/

🌹