Z-Gen Media

28/08/2018

Most business owners throw money away every month on advertisements that achieve little to no results. Why? To hope people notice them? To keep up with the competition?

They're kidding themselves if they think newspaper ads, magazine ads, leaflet drops, etc. are going to make them successful.

It can seem over-complicated and frustrating to keep up with marketing today, be seen, cut through the noise and the competition.

Well I have good news. It's not. Literally any business owner can implement a simple marketing system that drives a consistent and predictable stream of new customers into their businesses - easily, quickly, and on a budget.

Click through to discover the best way to get new customers into your local business in 2018. It's a 5 minute read and you'll come away with an action plan that you can implement to start getting new customers on autopilot today.

Click the link to read on!

- Ollie

Traditional marketing does not work anymore. Period.   There’s so much information flying around about different digital marketing strategies that it can be confusing to know exactly what to d…

08/05/2018

Staying up to date with Facebook’s latest advertising changes 🤟

Many advertisers will be scared that with less targeting options, and the GDPR arriving at the same time, advertising will be much harder and expensive.

The opposite is the truth! By following GDPR guidelines and advertising the way Facebook wants us to, the expert advertisers will generate much higher quality leads and new customers. And the bad advertisers who cut corners will be left behind. 😎

P.S. reading boring advertising guidelines is a lot easier when you’re in a working environment like this 👇👇

04/03/2018

Taken from a new video going out to estate agents across the UK that we filmed on Friday with Finlay Coulter... this is gonna be a big step in the right direction 📈

22/02/2018

Late night finishing touches on an automated email marketing system for estate agents that will complement our lead gen system and literally 2-3x results.

This is going to change the game 🗝

27/12/2017

Back in Raw Space Co-Working... After hours plotting for 2018 with Sam Hicks 👨‍💻

02/11/2017

Never trust a cook that doesn't eat their own food...

Since starting my digital marketing business I have mainly utilised my network, referrals, cold calling, door to door sales, cold emailing, and LinkedIn networking to find clients.

I didn't have the budget for paid advertising at the start, so didn't do it. Which is ironic as that is what I specialise in.

I thought to myself how can I confidently sell paid advertising when I don't even use it myself? So I budgeted a small sum of £60 to get a client through Facebook advertising.

I generated 4 strategy calls from the Facebook ad I created, which have now converted into one paying client and one client in the process of on-boarding.

In financial terms I've made a 750% ROI so far (first client), projected to reach a 3870% ROI by the end of November (second client).

That's far more profitable than the time I would spend acquiring clients through traditional methods such as cold calls, door to door, etc. Let alone hiring a salesperson.

Moral of the story - scale back the traditional sales, scale up digital. Who wants to cold call anyway?

27/09/2017

Great to hear Rob Law MBE tell his story of building Trunki into a global brand at UWE this eve - inspirational story of a fellow Bristol-born business! 👍

01/09/2017

Just got a chiropractor 21 new customers for £134 🙌
RESULTS: £132 spent, 62 leads, 21 appointments booked (and more to come as only just stopped campaign!)
VERY excited... time to replicate and improve upon these results with lots more chiropractors! Also looking for dentists to run similar campaigns for. 🤑

31/08/2017

TIP: Don't be intimidated by Facebook Ads - the success of your ads is 90% down to how appealing your offer is... so CUSTOMER RESEARCH is vital!

You gotta know your ideal customer's pain points, obstacles, desires and goals and offer something that appeals to those. Do that and you'll never stop getting new leads.

22/08/2017

Great to be working at Raw Space again today! Co working makes me work harder and get more done. 😈

20/08/2017

At the chiropractors office this week creating content for an ad campaign we are running! 👨‍💻

11/08/2017

Friday night reading 📚 knowledge is power.