21/04/2026
Have you ever had a sales conversation going well⌠until the price comes up?
You know the moment â the chatâs flowing, interest is there, then the number appears and everything changes.
In this episode â Price Integrity & the Awkwardness of Discounting â Bob and Jeremy talk about why so many salespeople lose their nerve around price, why discounts appear too early, and how to stay on firmer ground when the money comes up.
Listen to The Reality is Sales Training wherever you get your podcasts. đ§
đ¸ BRAND Photography by Suzanne Kentish