20/01/2021
4 Reasons to Tap Into SEO:
1. Digital is the future.
Forbes estimated that 76% of SMEs digitised their business to stay functional during the pandemic. This isn't surprising as 2.1 billion consumers (and growing) buy digitally now (Statista). Also, McKinsey reported in 2020 that 75% of B2B buyers and sellers prefer to trade digitally.
2. There’s still space to expand.
61.4% of the world’s population use the internet (European Union). Digital spaces are expanding rapidly, new technologies and (sub)niches are being established, so JUST START TODAY.
3. Search engine visibility is key.
Forbes states that 93% of online experiences begin on search engines (most on Google), however 91% of webpages never actually make it to Googles ranking pages as they are not SEO optimised.
4. Niching is important
In a world full of digital (content) noise being laser specific is key. You don't have to rule the world. If you captured the attention of 0.0021% of 61.4%the world’s active net users (Broadband Search), you'd have an audience of around 100k people.
