Onda Group

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Skilled CFOs for the Fitness & Wellness Industries

We help fitness and wellness business owners get their financial sh*t together so they can grow sustainably, spend wisely and sleep like a baby, knowing exactly where their business is headed.

18/09/2026

ExerciseNZ is calling for the exercise sector to become a formal partner in preventative health, with a four-point plan designed to shift spending towards prevention.

When making this proposal, ExerciseNZ CEO said “We need action, not awareness. New Zealanders already know exercise is good for them. What we need now are policies that make being active easier, support prevention and recognise exercise as an essential part of improving our nation’s health.”

Their plan includes:

➡️ Removing employer Fringe Benefit Tax, which often acts as a deterrent for workplaces investing in things like gym memberships for their employees as it is seen as supporting overall health rather than addressing a specific workplace health and safety risk.

➡️ Getting registered exercise professionals to supervise prescribed rehabilitation to help improve adherence, accelerate recovery and reduce the risk of re-injury.

➡️ Linking registration fees to the Consumer Price Index

➡️ An hour of mandatory physical activity to be incorporated into every school day, not limited to organised sport or PE, but encompassing active play, fundamental movement skills, functional strength, active travel and movement breaks.

At Onda, we really believe that public health is intrinsically linked to the government. In the UK, there are so many policies behind the scenes creating barriers to better health. Beyond the occasional outdoor gym in a park, and a letter about how to lose weight from the GP surgery (don’t get us started), they are not doing enough.

What do you think about ExerciseNZ? Should more be done on a government level to support people with long-term fitness and wellness?

16/09/2026

Your clients deserve fitness and wellness that focuses on their longevity. And your business deserves financial services that do the same.

Introducing the 6 Week Finance Shred 🔥

Sounds short-term. It’s not.

We’ll be your financial PT for 6 weeks, building you a clear and actionable plan for the next 12 months to help you get where you want to go with your business. All that using your *actual* numbers, because there’s no quick-fix, one-size-fits-all nonsense here.

Sounds good? Slide into our DMs for more info and let’s get going.

14/09/2026

A bit of a cliché, but true.

It’s entirely possible to grow your top-line revenue while simultaneously destroying your profit margins. Yikes.

There are some dark secrets behind revenue growth, and just because the place is packed with clients doesn’t mean that the profit margin on the books is showing that.

But don’t worry, we’ve cleared some of the revenue smoke screen clouding operational issues and broken down the metrics you need to be focusing on to make sure your busy business isn’t lying to you about profits.

Blog link in bio 🔗

11/09/2026

You can’t compete with big box gyms.

Independent gyms can’t offer memberships at the same low costs. So stop fighting them for entry level clients, the ones who just need access to a gym space.

You have to serve your niche, find your tribe. You cannot be for everyone.

If your studio is offering pilates, you need to serve the clients that are part of your niche. Are they into the pilates Instagram aesthetic? Or are you running pilates classes for people tight on time who want to get their pilates on in an old t-shirt and joggers? Both are great, but you likely can’t serve both together.

If you’ve landed on our page you’re likely working with everyday athletes, people who want to be the best. People become the people they are around, so if your clients want to be the best, they need to be around the best coaches.

Are you still trying to please everyone?

09/09/2026

Traditional accounting looks straight through the rearview mirror. Your standard accountant will look back just once a year. By the time they tell you that a certain class or promo killed your cash flow, the money is already gone and the advice is 12 months out of date. You've either left a massive opportunity on the table or been financially drained by an issue you never saw coming.

At Onda, we look directly through the windshield at the road ahead.

Stop only looking back when it comes to your business finances. Send us a DM today, and let's begin looking to the future instead.

04/09/2026

Welcome back to another Friday Night Takeaway 🍕

While things are quieter you may be looking at where to upgrade in the gym. That’s where the equipment debate comes in - lease or buy?

Buying is a bigger cost up front, but means you have no monthly payments going forward (unless you borrow of course).

Leasing means a lower upfront payment, and you’re committed to payments each month.

“Let’s buy brand new machines with cash so we own them free and clear” is not a bad idea. But that ties up a huge chunk of working capital in depreciating assets (they lose value over time). The working capital could be used for marketing, staff retention or expansion - and if you lease equipment you could do it all.

What do you think, would you lease or buy new equipment?

02/09/2026

The business is busy, and the money is rolling in. Your classes are packed, the studio energy is electric, and the Stripe notifications are hitting your phone like clockwork.

You assume that the money is stacking up because the place is so busy. But you know what they say about people who make assumptions…

Discover how your packed studio is lying to you about profit margins in our latest blog 🔗 https://ondagroup.co.uk/the-illusion-of-the-packed-studio-the-dark-secret-behind-revenue-growth/

28/08/2026

There’s a revenue gap when it comes to PT 🏋️

Packages tend to be broken down into:

➡️ Basic membership

➡️ Personal training add on

And usually there’s quite a gap in terms of cost. One offers no guidance, one offers all the guidance.

Now we’re not saying PT packages are overpriced, they’re absolutely not. But they do cause an affordability barrier. So how can we get the cost down while keeping the value high?

Group PT! From semi private (two or three to one) to Small groups of 5-7 clients per coach. You can lower the cost the individuals pay, while still making a higher profit than a 1-2-1 session, plus you make high-touch coaching available to more people.

And here’s where it gets tastier. Group training encourages community amongst your clients and nurtures that people connection that gym goers are craving (we talk about it a lot), your clients have access to coaching at a price more affordable to them which helps with retention, and your trainer is earning more per hour which helps them to battle burnout.

24/08/2026

It’s the Glastonbury of business 🏕️

Our very own Laura is speaking at Ideas Fest in September!

You can catch her and a whole host of amazing speakers. From first-time founders to leaders with multiple exits behind them - every type of business builder is there.

No lanyards, no lectures. Just a festival of big ideas from the brightest minds. Head over to now to grab your tickets: https://ideasfest.uk/

21/08/2026

We’re all about healthy finances and healthy people 💚

So what if you reached out to local businesses with a corporate offering?

🤝 You’d be helping a business on your doorstep keep their employees happier and healthier, which directly returns into your community

💸 Closing a 20 seat corporate account takes the same effort as selling one individual membership, so your customer acquisition cost is drastically reduced

When it comes to selling a B2B package you can help businesses in your area reduce sick days, increase employee retention, and explore some tax-deductible health perks.

Feels like a win-win. Have you pitched to businesses in your local area yet or are you relying on consumer ads? Let us know below!

Address

Burnley

Website

http://www.ondagroup.co.uk/

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