08/09/2026
As an affiliate member of LCCI, NLCCE is delighted to be championing Londonโs strong and diverse business community. Working together to support businesses, encourage growth and create opportunities is something weโre proud to be part of. ๐
โก๏ธ We want London to be the best and the most attractive city in the world to do business in. That is a choice we can make to drive UK-wide growth. Choose LDN. launches today as our flagship advocacy campaign, giving our members the strongest possible voice in the national debate on how to deliver prosperity.
We want investors to choose London over other global cities, and we want young people to choose London as the place to live, work and build their futures๐
๐ค The attractiveness of a country's capital city is a national issue, not a regional one. Growth in every postcode depends on growth in the capital.
๐ Our rivals are not our fellow towns and cities. The investment London misses out on does not move to another UK town or city, it moves to Paris, Frankfurt, and Singapore.
๐ When the world chooses London, the whole country succeeds.
๐ฉโ๐ฌ Our rivals are also competing for people, who are choosing where to invest their futures.
๐ก If London cannot be a city where high-quality talent can build a career, afford to enjoy living in the best city in the world and eventually buy a home or start a family, we will see other countries become more attractive prospects, and they will benefit from growth instead.
Whether you live in London or Leeds, Leicester or Liverpool, the success of our capital matters for jobs and national prosperity in every single part of the country. Our Choose LDN. campaign sets out the policy levers we can pull to help to deliver this.๐๐
When London succeeds, the whole country succeeds.
Choose London. Choose Growth.
Read more here: https://www.londonchamber.co.uk/policy-campaigns/policy-publication/choose-ldn/