25/08/2026
Your business doesn't need more nice photos.
It needs photographs that actually have a job to do.
That was Chris Hornby's message at Hot Stories Business Networking Cambridge.
Chris is a brand photographer.
And he made an important distinction.
A photographer can turn up, take great photographs and leave.
A brand photographer starts before the camera comes out.
Chris wants to know:
Who are you trying to reach?
What do you want people to understand about your business?
What story should your images tell?
Where will those images actually be used?
Website?
LinkedIn?
Brochures?
Leaflets?
Social media?
Each has a different purpose.
And that changes how the photographs should be planned, captured and supplied.
The goal isn't one photograph you post tomorrow.
It's creating a bank of business assets you can strategically use for the next three or four months.
I particularly like that thinking because visibility without purpose can become noise.
Your photographs are part of your reputation.
Before somebody speaks to you, they're already looking at your website, LinkedIn profile and social media.
What are your images telling them?
Find out more:
https://chrishornby.co.uk/
Chris also provides the professional event photography at Hot Stories, capturing the people and conversations behind our community.
Hot Stories Business Networking takes place every second Wednesday of the month at The Red Lion, Cherry Hinton, Cambridge.
Come to network, build genuine relationships or share the story behind your own business.
https://hotstories.network/
Don't just take photographs of your business. Build visual evidence of the business you want people to trust.
P.S. When did you last look at your business photos through the eyes of a potential client?