06/06/2023
AI in Brazilian retail: Reality or future?
Yesterday's panel discussion at Vtex Day's Arena stage, led by our incredible faculty Eduardo Terra featuring our CEO Rodrigo Dellacqua, alongside Eduardo Galanternik from Magazine Luiza and Bernardo Ouro Preto from St Marche, left us with thought-provoking insights.
According to 86% of CEOs, artificial intelligence has become mainstream. However, an important point was raised: are our employees ready to harness the full potential of AI?
Retail generates a wealth of data, but accessing and utilizing it remains a challenge. AI has been assisting the industry for over a decade, but what's truly exciting is its widespread accessibility now.
Let go of the fear of AI; instead, fear your competitor harnessing its power better than you.
While there's plenty of theory surrounding new AI developments, practical implementation for analysis is still in its early stages. We're in the midst of a hype wave, but we must build something that outlasts the buzz.
The potential for AI in retail is boundless, but we must tread carefully to avoid the pitfalls of poorly executed applications.