Duxinaroe

Duxinaroe As many leaders know & understand intuitively, "Beliefs and Behaviour = Performance and Profit". ERP / MIS / Lean / OpEx introductions, M&A, etc.)

The BTFA Online Experience helps leaders, managers and individuals understand how the brain drives behaviour, decision-making and performance, using neuroscience to create healthier cultures, better leadership and sustainable results. However few can detail the component parts on either side of this equation... so we made it our mission to do it for them! In our experience, if you focus on changin

g the measureable outcomes by implementing systems and applying tools, you run the risk of changing little, if anything at all. However, if you challenge and change root cause, the results can be transformational. To the uninitiated, talking about 'beliefs' may sound 'Soft and fluffy' (or worse - academic!), but anyone with any 1st hand experience of implementing change knows that getting people to respond positively to anything 'New' IF they don't believe it is 'good', is the hardest part of any development program, including those based on 'tools, techniques & technology' (e.g. We have seen original objections to change programs remain in peoples minds for 5, 8 or even 10 years and change implementation programs fail as a result. Culture Change, Engagement, Ownership, Empowerment are all banners this particular challenge is known by. What ever language you use to frame your challenges, we can help. To overcome the 'Barrier to change' in people, we've designed our approach and courses to ensure your teams come to understand the idea of "Change" in depth and detail AS IT LINKS to the application and implementation of Tools, Techniques and Technology. Having proven this approach in practice, It is now our mission to share the knowledge we've gathered for your organisations improved performance, profit & other (deeper) benefits. Applying this experience and study has provided leaders the capacity to reverse falling profit trends, implement new systems successfully address political rifts between departments and directors, introduce new strategic roll-out models to align the purpose of their organisation and realise that holy grail of 'culture change', in the most challenging and sometimes hostile environments. Example:
Mid recession, 2009, the global automotive industry reported a 27% downturn in sales. It was a terrible time to be a tier 1 automotive supplier, especially when you were in your 7th year reporting losses. This was the situation Paul Lyons at Eurofilter, Mansfield found himself, when his MD was removed by the parent group and he was promoted to the MD's post from sales director. Having seen a number of extensive change programs delivered in the same period by expensive well known consulting groups, to no positive effect, he realised he had a challenge ahead. At the end of the final 'Lean change' program delivered by a large US based consultancy, the work-force physically ripped the visual management boards off the walls and threw them in the skip as the consultants left. This was more than an engagement challenge, the situation required significant culture change. Paul was introduced to the founder of Duxinaroe, who worked with the 15 Exec's, managers and supervisors in this £40M T/O company over a short period of time. In Jan 2010, Paul called David to report progress. Eurofilter had posted 63% EBITDA improvement, 7.5% increase in sales worth £2.8Million, 98% OTD increase from 48%, increased output from a problematic machine from 50pcs to 5000pcs per month and reduced floor-space & cost's in a multitude of ways. Paul Lyons (MD)
said,

The most important thing to note was that this organisational
turnaround was achieved with the same management team and staff
that had struggled to make any change at all in the preceding 7years in 3
extensive and expensive top tier consultant led 'Lean and Six Sigma' Change
programs!”



The courses and approach that led to these results are available only through Duxinaroe. It is our mission to introduce Leaders in all sectors around the world to the detailed knowledge required to achieve similar results. If you are looking for this kind of competitive advantage Contact us

04/06/2026

What happens when leaders demand high performance but signal uncertainty? Teams notice the mixed message, and thinking gets narrower. Uncertainty can feel risky, so people protect their position instead of moving forward. To bring out true potential, leaders must signal clarity and safety, not just expectations. How have you seen uncertainty affect team performance? Share below.

03/06/2026

Most transformation plans miss the deepest layer: the beliefs wired into our brains. These aren’t just attitudes—they are neural patterns shaped by experience, safety, and identity. Until leaders understand this, change efforts will falter under pressure and engagement will fade. Real change begins when we update these core beliefs, aligning what people think, feel, and do in a lasting way. What belief in your organisation are you ready to challenge? Comment below.

Why does alignment break before targets are missed?It’s not about missing numbers—it’s about how brains respond under pr...
02/06/2026

Why does alignment break before targets are missed?

It’s not about missing numbers—it’s about how brains respond under pressure. Narrowed thinking and risk avoidance show up in behaviour long before results do.

Leaders who understand this shift can act earlier, turning misalignment into better performance.

30/05/2026

Why does culture change often fail? Neuroscience reveals the answer.

Traditional approaches focus on processes. But without rewiring how our brains work, change rarely sticks.

By understanding neural patterns and beliefs, leaders can create meaningful, lasting change.

Are you ready to start with the brain, not just behaviour?

Why do leaders miss resistance?Treating resistance as just a communication problem overlooks the real issue: the brain's...
21/05/2026

Why do leaders miss resistance?

Treating resistance as just a communication problem overlooks the real issue: the brain's response to pressure and threat. When leaders don't recognise this, they miss why people protect status rather than speak up.

Is your leadership model ignoring how brains really work under stress?

Why does performance drop? When people feel watched instead of trusted, their brains shift into protection mode. This na...
20/05/2026

Why does performance drop?

When people feel watched instead of trusted, their brains shift into protection mode. This narrows focus, stifles curiosity, and slows decision-making. Trust signals create safety, unlocking true potential.

How are you fostering trust in your team?

Are your people merely complying or truly committed when under pressure? Compliance happens because they have to; commit...
19/05/2026

Are your people merely complying or truly committed when under pressure? Compliance happens because they have to; commitment happens because they choose to. Under stress, brains narrow focus and risk aversion rises—leading to compliance, not commitment.

Want to shift from compliance theatre to genuine commitment? Comment below to access free resources that help leaders transform pressure into performance.

What if the secret to culture change lies in rewiring how your leaders' brains work? Neuroscience shows how belief, thou...
14/05/2026

What if the secret to culture change lies in rewiring how your leaders' brains work? Neuroscience shows how belief, thought, feeling, and action shape leadership behaviours that build resilient, high-performing cultures.

At Duxinaroe, we use the BTFA model to transform leadership from the inside out, aligning brain function with organisational goals for lasting impact.

Curious? Comment "NeuroLead" to access free resources and start your path to breakthrough performance.

What beliefs are shaping your organisation's actions?What gets believed gets repeated. If leaders don't recognise the be...
13/05/2026

What beliefs are shaping your organisation's actions?

What gets believed gets repeated. If leaders don't recognise the beliefs driving behaviour, they can't shift culture or performance.

Are your leadership beliefs aligned with the results you want?

Are your teams truly committed or just compliant?Compliance is about following rules; commitment is about owning purpose...
12/05/2026

Are your teams truly committed or just compliant?

Compliance is about following rules; commitment is about owning purpose and driving real change.

Shift focus from ticking boxes to inspiring belief—because true performance starts where brains engage, not just behaviours follow.

Address

Cambridge

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Alerts

Be the first to know and let us send you an email when Duxinaroe posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Duxinaroe:

Share