Treen Coward Associates

Treen Coward Associates In 2014 I launched my virtual PA business providing bespoke, flexible support for professionals and businesses who required administrative solutions.

In 2022 I began to offer one-to-one coaching, group sessions, and consultancy. My name is Sherona and I work with service-based business owners to achieve the change they want to see. For almost 25 years I have worked at various levels of seniority with service-based professionals, business owners, directors, and executives. I have been described as dynamic, driven, resourceful, and ambitious. I a

m also fair, a good listener, positive and motivational. As a life-long learner I’m curious and love to try new things. Business owners come to me when they are ready to attain clarity, accountability, and take a proactive approach to their business objectives, business planning, and implementation. Most business owners know what they want but struggle to find any time (or energy) to focus on themselves and work on the business. They want the freedom to explore what self-employment really means to them, but feel pressure to conform to goals, values, or purpose that might no longer be relevant. They may want to work less hours on more enjoyable work at their higher billable rate but lack control of their time to do anything about it. They might be unproductively plodding through always diarising time to do something about it but never sticking to it or implementing anything consistently. Consequently, they may feel demotivated, undisciplined, isolated, and then easily distracted. My offering

• Business Buddy – for solo business owners that need a consistent nudge to keep on track

• Success Session - one to one accountability coaching

• Momentum Day - quarterly group session providing protected time and space to re-evaluate what is important, identify goals and planning, and (crucially) make a start. You can review existing plans or start afresh if you wish. Click here to book https://treencoward.eventbrite.com

• Consultancy - working with business owners to review and identify ways to improve

If you are ready to engage in honest dialogue and plan the next stage of your development, establish outcomes, and address barriers get in touch to book a free 45-minute discovery call where we discuss you and your business requirements. Telephone 029 2166 0534
Email [email protected]
Or connect with me here on LinkedIn and send me a direct message

Let’s Connect on LinkedIn!I’m sharing more insights, updates, and content exclusively via LinkedIn and I’d love to conne...
11/04/2025

Let’s Connect on LinkedIn!

I’m sharing more insights, updates, and content exclusively via LinkedIn and I’d love to connect with you there.

Whether you're into leadership, management, business operations, or just want to stay in the loop with what I’m up to then please do click the link to connect and let’s catch up

👉 linkedin.com/in/sheronatreen

Want to work with me?

🌱 Consultancy / fractional business management and operations
🌱 Momentum Day (strategy, planning, and implementation session)
🌱 Success Sessions (Business coaching and mentoring)

See you on LinkedIn!












For 25 years I have worked at various levels of seniority with service-based professionals, solopreneurs, couplepreneurs, entrepreneurs, business owners, Directors, Executives, and Managers in the Legal, Medical, Health & Safety, Marketing, Web design, Editorial, and Finance industries. As a sol...

The last few years have taught me that real progress comes from having both clarity and space to implement.Whether you’r...
09/01/2025

The last few years have taught me that real progress comes from having both clarity and space to implement.

Whether you’re climbing a mountain or trying to transform your business, sustainable change requires protected time to take action.

I work with business owners that require support to identify, plan, and implement the change they want to see.

If you're ready to gain clarity and implement the changes your business needs, get in touch:

• DM

• Call 029 2166 0534

• Email [email protected]

I offer:

🌱 Consultancy

🌱 Momentum Day (strategy, planning, and implementation sessions)

🌱 Success Sessions (Business coaching and mentoring)

Picture of me on one of my micro adventures in 2024

If To-Do lists aren't doing it for you, perhaps a To-Do Table might suit you betterIn this article Langa Chinyoka (The E...
08/01/2025

If To-Do lists aren't doing it for you, perhaps a To-Do Table might suit you better

In this article Langa Chinyoka (The Everygirl) discusses the benefits of switching to the To-Do Table method

https://theeverygirl.com/what-is-a-to-do-table/






This year, I’m waving goodbye to to-do lists and adopting the to-do table to be as productive as possible. Here’s how:

What challenges are you most and least looking forward to in 2025?The challenge is where the work is, which is why I bel...
08/01/2025

What challenges are you most and least looking forward to in 2025?

The challenge is where the work is, which is why I believe setting authentic goals is so important.

I have many professional and personal goals, some are huge, some are surprisingly humble. And it’s the same for my clients too.

I’ve posted previously that my first few business plans were heavily influenced by what others thought I should be doing, and subsequently made life more difficult for me, not them.

I also understand that that honesty takes immense courage and a belief in both you and your capabilities that you may not necessarily feel at the time.

Much like the mountain climb, every journey takes time and a plan to succeed but it doesn’t have to be completed in one go, the plan can change, and you don't need to do it alone.

The work will be different for each of us at different points of our journey but if you're ready to gain clarity and implement the changes your business needs, get in touch:

🌱 DM me
🌱 Call 029 2166 0534
🌱 Email [email protected]

I offer:

🌱 Consultancy
🌱 Momentum Day (strategy, planning, and implementation sessions)
🌱 Success Sessions (Business coaching and mentoring)

Picture taken by me during one of my micro adventures in 2024.

Happy New Year!








I've spoken many times about the importance of understanding and stating what you are *not* going to do in your decision...
10/09/2024

I've spoken many times about the importance of understanding and stating what you are *not* going to do in your decision making processes (as much as what you are going to do)

In this article, Cheryl Robinson (Forbes) discusses the impact on leadership and innovation

https://www.forbes.com/sites/cherylrobinson/2024/09/08/why-no-leaders-are-outperforming-yes-leaders-in-the-workplace/




The “yes” approach often hinders strategic decision-making, diluting focus and resources. Here’s why leaders should say “no” more often.

Some useful tips in this article by Rashelle Isip (Inc . com) for anyone concerned about the avalanche of information an...
02/09/2024

Some useful tips in this article by Rashelle Isip (Inc . com) for anyone concerned about the avalanche of information and increased workload that can come your way this time of year

Collating info in one place is a great way to start as is being realistic and flexible with your time and energy

Click the link to find out more

https://www.inc.com/rashelle-isip/how-to-stress-less-during-back-to-school-season.html?utm_source=newsletters&utm_medium=email&utm_campaign=INC%20-%20This%20Morning%20Newsletter.Newsletter%20-%20Inc%20-%20This%20Morning%209-2-24&leadId=53495902&mkt_tok=NjEwLUxFRS04NzIAAAGVUGakpCVfSwi9vFia5rN-ZX1Wfom3M7NdNeZL2AsnEEJzMW3Q8GXkpphxzlkJS-0lt0kV3MrTYWyLBe60G3LzYizxW31aQpXia_I_0zsO7I7E





Back to school means back to busier days. Here are some tips on how to make the transition smoothly.

It’s ok to switch to autopilot. The issue is staying there. A common issue I witness with business owners is when they b...
05/07/2024

It’s ok to switch to autopilot.

The issue is staying there.

A common issue I witness with business owners is when they become a passenger in their own business journey.

Some days you can be less disciplined than others. Life happens.

No one performs at a 100% peak or success rate 24/7/365 days of the year.

But when it becomes the norm, you risk your activities becoming inconsistent with your objectives.

And those objectives move further away leading to further demotivation.

Have you become a passenger in your business journey?

If you are a solopreneur, couplepreneur, business owner, Director, Executive, or Manager and the above sounds familiar to you then my 1:1 Momentum Day session (3 spaces available) or Consultancy service (2 spaces available) could be for you. DM me to book your complimentary discovery call.










Photo by bruce mars on Unsplash

Could micro-breaks help with your focus, productivity, or creativity?Jeff Haden (Inc . com) discusses why taking the rig...
16/01/2024

Could micro-breaks help with your focus, productivity, or creativity?

Jeff Haden (Inc . com) discusses why taking the right kind of breaks can make a difference.







Want to get more done? Take more breaks--as long as they're the right kind of breaks.

One list or two? With so much to do, how can we prioritise our tasks and manage our time?In this article Amantha Imber (...
16/11/2023

One list or two?

With so much to do, how can we prioritise our tasks and manage our time?

In this article Amantha Imber (Harvard Business Review) shares some tips to get your tasks under control

https://hbr.org/2023/09/not-getting-anything-done-try-this-to-do-list-hack?tpcc=orgsocial_edit&utm_campaign=hbr&utm_medium=social&utm_source=facebook&fbclid=IwAR01PU0qlmavYy437cx2S3nQq3U8K3Egwo373B60WAycARvS9yCCmTmrsYM_aem_AYFCU2Owtfoqr2T53CZnKt4eBB3I7h96naZnVMCGquR1QvQYqCA0T5ymm9TngYdnRBs

People love and rely on to-do lists for the many benefits they offer. They can help you clarify what needs to get done, prioritize your work, and manage your time. But there are many reasons they don’t always work. First, they rely on guesstimates. Many of us tend to overload our to-do list becaus...

Address

Workbench, 15 Neptune Court, Vanguard Way, Cardiff Bay
Cardiff
CF245PJ

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm

Telephone

+442921660534

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