16/07/2025
📊 PROCESS REVEAL: Sales Pipeline Stages + Touchpoint Strategy 🔍
Want to build a pipeline that doesn’t just look full - but actually closes? Let’s break it down visually. 🧠💥
👇 Here’s the whiteboard I use when coaching teams to operationalise every stage of the sales pipeline, with intent-based touchpoints at every step:
🛠 Pipeline Stages Simplified:
1. Lead Gen / Prospecting
→ Touchpoint: Cold email, value drop on LinkedIn, or strategic intro
2. Discovery / Qualification
→ Touchpoint: Consultative call, pre-call prep doc, personalised insight
3. Proposal / Value Alignment
→ Touchpoint: Tailored proposal, ROI calculator, client success story
4. Close / Negotiation
→ Touchpoint: Deal acceleration tactic, pricing anchor, executive alignment
5. Post-Sale / Expansion
→ Touchpoint: Onboarding magic moment, success check-in, upsell seed
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💡 Why it works:
Because touchpoints aren’t just communication - they’re trust deposits.
If your pipeline has gaps, 9 times out of 10 it’s a touchpoint problem, not a lead problem.
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🔥 Whether you’re a rep trying to hit quota, or a leader looking for forecast clarity, mastering this process + touchpoint map makes your pipeline predictable and powerful.