Folk

Name: Folk
Address: 27 High Street, Cardiff, CF52DY, GB
Telephone: 02920 56 6220
Price range: £

Folk create inclusive communications that affect progressive change, helping brands do better.

Folk create inclusive communications that affect progressive change for the people we work with, helping brands do better. Through language that includes, imagery that represents and ideas that influence, our work fosters deeper connections between brands and the communities too often ignored from campaigns.

28/08/2025

AI, brand trust and digital threats - six expert perspectives 💡

Last month, we published a white paper following an event with Browne Jacobson. The white paper featured industry experts, covering topics like disinformation and deep fakes, AI ethics and consumer trust.

For those looking to shape AI policy, manage brand safety, or keep up with the next wave of digital threats, this paper is essential reading.

Read the full blog and download the white paper
https://lnkd.in/eKrEKw8q

05/08/2025

Earlier this year, we hopped on the news that the price of gold was increasing, securing over 50 pieces of coverage for our client, .

This story explained how the increasing gold value could require Brits to update their insurance policies, as expensive items like jewellery may need to be listed separately.

Pitching reactively led to a big win, landing coverage across global, national, regional and trade media. The comprehensive articles highlighted Admiral as a trusted expert, showing how they’re helping people to protect their most valuable possessions.

If you’d like to chat about making the most of news spikes and spreading your brand’s key messages, get in touch today ✉️

28/07/2025

This summer, we worked with our partner to produce a story on pre-existing medical conditions - spreading awareness on the importance of declaring health conditions to your insurer when travelling.

We achieved 30+ pieces of coverage across global, national and regional titles, balancing this sensitive topic with informative commentary from the Head of Travel Insurance and Admiral’s own data. We even featured on

All coverage reinforces our key messaging and highlights how Admiral is looking out for holidaymakers this summer.

If you’d like to chat about securing widespread coverage for issues that matter, get in touch today ✉️

21/07/2025

We’re thrilled to see our client featured in press.

Earlier this year, we met with the journalist, Sydney, to talk all things health and wellness - resulting in a fantastic article that:

✅ Provides an honest review of MyHealthChecked’s Vitamins and Minerals DNA Test
✅ Raises awareness of at-home testing
✅ Highlights the role of at-home testing in supporting the NHS
✅ Showcases MyHealthChecked’s availability in Boots stores nationwide

This kind of coverage is exactly what we set out to achieve with MyHealthChecked – authentic, relatable storytelling that informs and empowers consumers to take proactive steps toward better health.

If you’d like to chat about how to secure standout coverage that aligns with your brand goals, get in touch today 📧

20/01/2025

We’re excited to announce, not one, but two promotions. .adair_ and have been promoted from Account Executives to Senior Account Executives! 🥳✨

These two have been crushing it with creativity, strategy, and all-around brilliance, and their promotion is more than well-deserved. Whether it’s brainstorming campaigns, handling clients with grace, or keeping the team laughing (and caffeinated), they’ve brought their A-game every single day 🚀

Here’s to more milestones, more magic, and maybe a few more celebratory coffees (or cocktails?) along the way.

Congratulations, Kath and Natalie! 🎉

02/01/2025

We are starting the year as we mean to go on - by championing inclusive comms of course, and what better way to kick off than with an article in from our very own 🙌🏻

While DEI backlash is making headlines, forward-thinking brands are proving that inclusion is more than just a box to tick - it’s a business advantage. 🌈 From Virgin Atlantic’s accessibility-first approach to Goldman Sachs investing in Black women entrepreneurs, the message is clear: DEI matters.

Let’s challenge the fear, misinformation, and noise. Inclusion isn’t just “nice to have” - it’s the right thing to do.

Want to know more? Drop us a DM.

04/10/2024

✨ Folk Awards 2024 ✨

Last night we celebrated the wonderful achievements of our agency over the last 12 months – marking the hard work and dedication of our incredible team across campaigns, clients and projects 🏆👏🏻

From best creative to coverage queen or king and of course our Folker of the Year Award, there was plenty to celebrate 🎉

24/09/2024

Want to put inclusive comms into action, but not sure how?

Sign-up to our latest webinar to learn how we did just that with Macmillan Cancer Support.

Join Folk’s Communications Director, Sheri, and her guest, Claire Thompson, Transformation Lead at Macmillan Cancer Support, as they discuss how we worked together to help ensure Macmillan’s communications are more consistently inclusive.

📍 Zoom
📆 Tuesday 15th October 2024
⏰ 10:30 - 11:00am
📝 Register here - https://us02web.zoom.us/j/84098741573

18/09/2024

If you missed last month's webinar with our Creative Director, James, then today's your lucky day!

Catch up with James for a 15-minute power session as he talks about how TikTok is shaking up B2B marketing 📱

12/09/2024

Earlier this year we helped Public Health Wales promote their new online tool, Healthy Weight Healthy You. Developed in coordination with a number of partners, the tool is designed to support adults in Wales who would like to achieve and maintain a healthy weight by providing free access to tailored, evidence-based content relevant to user’s needs.

In order to engage the audience and build trust in what we were recommending, we needed to ensure that the people of Wales felt represented by our content. We worked with agencies to source a diverse range of talent, as well as working with real-life community-based health and wellbeing groups to ensure that we were representing people of all ages, genders, and socioeconomic backgrounds as best as possible.

To ensure accuracy, we collaborated and worked closely with expert nutritionists from Public Health Wales to ensure that the food and activities captured during the production phase were aligned with the recommendations and advice provided in the Healthy Weight Healthy You journeys.

We attended a total of three community groups across as many days, and worked with four actors across a two-day production schedule to capture shots and footage for both the photographic library and explainer videos, resulting in a bank of realistic, representative, and informative content.

Here is a closer look at just one of the three videos we created, detailing the tool and its benefits 📱

Production company: The Folk Group Ltd
Producer: Ben Morgan
Director: Ben Morgan
DOP: Ben Morgan
Edit: Ben Morgan
Photography: Caitlin Staddon
MUA: Samantha Easey
Casting: Phoenix Casting Agency
Hire: CameraOne
VO: Emptage Hallett
Audio: Cranc Studio Cardff

11/09/2024

Public Health Wales launched Healthy Weight Healthy You in January 2023. Developed in coordination with a number of partners, the brand and website are designed to support adults in Wales who would like to achieve and maintain a healthy weight by providing free access to tailored, evidence-based content relevant to user’s needs 📱

Working alongside expert nutritionists, actors, and community fitness groups, we delivered a suite of 100 images and a series of three bilingual 30 second explainer videos to promote this service to the Welsh public 📸

To read more about the project and the full case study, head to the link in our bio 🔗

22/08/2024

Rounding off our week of birthday's is none other than our CEO, Sharon 🎂

Penblwydd Hapus Sharon 🎈

Address

27 High Street
Cardiff
CF52DY

Telephone

02920 56 6220

Website

https://www.thefolkgroup.com/

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